Introduction

GBP Categories and Photos That Rank Carport Companies Faster is a field‑tested structure for metal carport dealers and installers. You’ll set the right primary/secondary categories, publish productized carports with matching photos, and write captions that make neighbors say, “That’s exactly what I need.”

Compliance: Use your legal business name, no keyword stuffing, show only real locations, and get permission for any recognizable people. Follow local permit/advertising rules.

1) Why “GBP Categories and Photos That Rank Carport Companies Faster” Works

• Relevance first: The right categories and product names match buyer intent in search.
• Visual proof: Clean installs with dimensions beat stock imagery every day.
• Momentum: Photos → Products → Posts → Message = a frictionless quote path.

2) Category Strategy (Primary vs. Secondary)

Rule of thumb: One precise primary + 2–4 honest secondaries. Irrelevant categories can reduce trust and muddy results.

3) GBP Products: Sizes, Roof Styles, Add‑Ons

4) GBP Services: What You Actually Do

• On‑site installation
• Concrete pad installation (if licensed/offered)
• Permit & engineered drawings assistance
• Custom design & color matching
• Old structure removal (if applicable)
• Storm retrofit / anchor upgrades

Add only services you truly provide. Keep descriptions simple and factual.

5) Photo Shot List: Proof Angles That Convert

6) Caption Formulas: City • Date • Dimensions • Style • Outcome

Use this pattern: {City} • {Month YYYY} • {Width×Length×Height} • {Roof style} — {Outcome}

• Example: “Henderson • Sept 2025 • 20×26×9 • Vertical roof — RV now covered, 13' clearance at peak.”
• Service: “Polk County • Aug 2025 • Anchor upgrade — certified for local wind load.”
• Garage: “Madison • Oct 2025 • 20×30×9 • Enclosed — dual 8' doors + side window.”

CTA ideas: “Check snow/wind fit,” “Book a site check,” “See weekend install openings.”

7) Posting Cadence & Batching System

• Baseline: 3 photo batches/week (Mon‑Wed‑Fri), 6–10 images each.
• Weather spikes: Daily posts before/after storms or heatwaves (shade/coverage angle).
• Batching: Crews upload to a shared album; marketing selects, captions, schedules.

8) Google Posts That Trigger Quotes

“Just Installed” Post

Just installed in {Neighborhood}: {20×26×9} with vertical roof.
Tap to see photos and check snow/wind fit for your address.

Seasonal Prep

Winter coming ❄️ Get vehicles under cover.
See weekend install openings and financing options.

9) Photo Review Engine (On‑Site + SMS)

• On‑site ask: “Mind a quick photo review? It helps neighbors pick a safe installer.”
• QR card: On the final inspection sheet; link to your GBP review form.
• SMS T+1 hr: “Everything look good? A quick photo review helps the team: {shortURL}. Reply STOP to opt out.”

10) Message/DM Scripts to Book Installs

First Reply (≤300 chars)

Thanks for reaching out! Quick fit check:
1) City/ZIP  2) Size (e.g., 18×21×7)  3) Roof style (H or V)?
I can hold {Fri 12:10} or {Sat 9:40} for a site check. Photos on confirm.

Close

For your {20×26×9} with vertical roof, we can do a free site check {time}. Want me to lock it and text the details?

11) KPIs, UTMs & Dashboard Math

UTMs: utm_source=gbp&utm_medium=photos&utm_campaign=carport_installs_{city} • Track events: photo_view, message_start, quote_request, site_check_booked, install_completed.

12) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Set categories and add 8–12 Products with matching photos.
2. Upload 3 photo batches/week using the caption formula.
3. Enable messaging; define a ≤10‑minute reply SLA.

Days 31–60 (Momentum)

1. Launch photo review engine (QR + SMS T+1 hr).
2. Post “Just Installed” twice weekly with quote CTAs.
3. Publish an album for roof styles and color options.

Days 61–90 (Scale)

1. Create neighborhood pages on your site with gallery embeds.
2. Prune low‑performing photos; boost high‑engagement sets.
3. Quarterly KPI review; reallocate budget to top sources.

13) Troubleshooting & Optimization