Introduction

Facebook Ads That Generate High-Intent Contractor Leads is a campaign system you can launch in days: package an offer homeowners actually want, frame it with jobsite proof, aim at your true service area, and route responses to a human closer within five minutes. That’s how form fills turn into booked walk-throughs and signed scopes.

Compliance: Keep claims truthful, respect quiet hours and opt‑outs, show real job photos with client permission, and follow platform rules (housing/credit/employment categories when applicable). Educational content—not legal advice.

1) Why “Facebook Ads That Generate High-Intent Contractor Leads” Works

• Intent by evidence: Real workmanship photos and timelines act as pre-qualification.
• Framed first step: Clear ‘estimate call’ or ‘site visit’ reduces friction.
• Fast response loop: 5‑minute SLA turns curiosity into calendar slots.

2) ICP & Project-Value Segments

3) Offer Architecture: What to Sell First

• Speed offer: Next‑week install slot / emergency dispatch.
• Clarity offer: Estimate call or on‑site walkthrough.
• Proof offer: Warranty, permits, references (visuals beat claims).

4) Creative System: Photos, Video, Scripts

30‑Second Script (Remodeler)

Hook: “{City} homeowners — see yesterday’s {project} in 20 seconds.”
Proof: Quick pan of before → after, call out timeline.
Offer: “Grab a free 20‑min estimate call this week.”
CTA: Button: Book Now.

5) Copy & Hook Library (Plug-and-Play)

Primary Hooks

• “Booked this {Scope} in {City} without change orders.”
• “Before/after in 12 weeks — see how we planned it.”
• “Emergency {Service}? We hold two same‑day slots.”

Body Copy Template

{Scope} in {City}. Licensed, permitted, and clean jobsites.
Tap to {book a 20‑min estimate call} or {request a site visit}. Photos inside.

6) Targeting: Geo, Signals, and Exclusions

• Geo: Cities/ZIPs you truly serve; exclude distant areas.
• Signals: Broad + lookalikes from booked estimates or jobs won.
• Exclusions: Past 90‑day leads/customers; competitor staff lists if available/ethical.

7) Account & Campaign Structure

1. 1 campaign per core service (Roof, Remodel, Electrical Emergency).
2. 2 ad sets: Broad + Lookalike (booked estimate/ job won).
3. 2–4 ads per set: photo carousel + short video variants.

8) Lead Forms vs. Website: Pros/Cons & Build

Hybrid: Instant form → thank-you with calendar link + proof page.

9) Routing & Speed-to-Lead

• Push leads to CRM + SMS within seconds.
• Assign an on-call closer with a 5‑minute SLA.
• After-hours: autoresponder + morning callback block.

First Reply (Text)

Thanks for reaching out! Quick 3‑step check:
1) Address or ZIP? 2) Scope? 3) Preferred time today/tomorrow?
I can hold {Today 4:30} or {Tomorrow 10:00}.

10) Pixel, CAPI & Offline Conversions

• Map events: Lead, Schedule, QualifiedLead, Purchase (job won).
• Send offline events from CRM nightly with order value.
• Use UTMs on all links: utm_source=facebook&utm_medium=paid&utm_campaign={service}_{city}

11) Warm Retargeting Windows & Creatives

• 1‑day: “We can visit tomorrow — pick a time.”
• 7‑day: FAQs, permits/warranty proof.
• 30‑day: Before/after case study with testimonial.

12) Budgeting, Bidding & Scaling

• Budget to 2–3× your cost per booked estimate goal.
• Scale by duplicating winners to new geos or lookalikes.
• Use cost or bid caps once you know baseline CPBE.

13) KPIs, UTMs & Dashboard

14) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Pick one service & city; shoot 8 proof assets.
2. Install pixel + CAPI; set offline conversions.
3. Launch 1 campaign, 2 ad sets, 4 ads.

Days 31–60 (Momentum)

1. Add retargeting (1/7/30‑day).
2. Spin up website path for high-ticket scope.
3. Coach phone scripts; hit 5‑minute SLA.

Days 61–90 (Scale)

1. Expand to 3 services or new cities.
2. Build lookalikes from booked estimates/jobs won.
3. Refresh creatives; codify a quarterly calendar.

15) Troubleshooting & Optimization