Introduction

15 Facebook Marketplace Hacks the Pros Don't Want You to Know isn’t about gaming the system—it’s about clarity, timing, and buyer psychology. Use these ethical optimizations to earn more views, higher-quality DMs, and faster deals.

Compliance: Follow Facebook’s Commerce Policies and local laws. No prohibited items, deceptive claims, or spammy reposting.

1) The 70-Character Title Formula

Front-load the benefit + spec + area for scannability.

{Core benefit / item} — {key spec/model/size}, {Neighborhood/Radius}
Examples:
• “Washer & Dryer Set — Energy Star Pair, North Hills”
• “Interior Painting — 2 Rooms, Flat Rate, Plano Area”

Tip: Avoid ALL-CAPS, emojis spam, and vague clickbait.

2) First Photo = Brightest Benefit

• Shoot in natural light, clean the lens, step back for depth.
• Avoid heavy text overlays—let the product or space sell itself.
• Crop wider than you think; keep verticals straight.

3) Gallery Order that Sells

1. Hero benefit (brightest)
2. Scale/size reference
3. Condition close-up or feature detail
4. Context use (installed/in-room)
5. Any accessory/add-ons

4) Category & Attributes Mapping

Pick the most accurate category once. Fill every attribute (brand, size, material). Mis-categorizing crushes reach.

5) Description Blueprint (Scan-Friendly)

Who it’s for + key benefit in 1 line
Included: {bullets} 
Condition: {honest detail}
Area & timing: {neighborhood/radius + pickup/delivery window}
CTA: Comment "DETAILS" or DM "TIMES"

6) Price Clarity + Bundles

• Use a flat price or clear range. If negotiable, state “open to offers.”
• Bundle related items to improve perceived value and AOV.
• List what’s included—cables, delivery zone, install basics.

7) Saved Replies that Convert

“Thanks for reaching out! Pickup windows today: 3–5 PM or 6–7 PM.
Address sent after confirm. Want me to reserve a slot?”

“We have a bundle option that saves ${X} and includes {add-on}.
Want details?”

Store 3–5 responses: availability, bundle, warranty/condition, directions.

8) Response-Time Advantage (<10 min)

Fast replies win the buyer. Enable notifications and set business-hour SLA goals.

9) Pickup Windows & No-Show Shield

• Offer 2 specific slots; confirm in chat.
• Send a reminder 30–60 minutes prior.
• Public meet spots for safety where appropriate.

10) Neighborhood & Radius Keywords

Mention recognizable areas (“South End, 10-mile radius”) to increase relevance and trust.

11) Proof Photos & Condition Close-ups

Include a clean close-up of wear/serials and a “working” photo if applicable. Honesty reduces back-and-forth.

12) A/B Test Titles and First Photo

Run two variants on different items of the same type. Keep description/price constant, change only title or first photo. Keep the winner for future listings.

13) Anti-Flag Wording & Real Photos

• Avoid prohibited words and claims; no misrepresentation.
• Use your own photos; minimal watermarking if any.
• Disclose key facts (condition, defects, return policy).

14) Post Timing & Cadence

• Evenings/weekends often perform best—test your local rhythm.
• Don’t spam duplicates; update listings with meaningful changes.

15) Scale with Checklists & Automation

Create a 10-point pre-publish checklist (title, hero photo, attributes filled, CTA, saved replies loaded). Consider compliant workflow tools or assistants to prepare drafts; always review for accuracy and policy alignment.

16) KPIs & One-Sheet Dashboard

Tracking tip: add a “Source” field to your sales log (Marketplace, Social, Referral) and review weekly.

17) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Write titles using the formula; shoot new hero photos.
2. Set up 4 saved replies (availability, bundle, directions, policy).
3. Post 3–5 listings/week; log KPIs in a sheet.

Days 31–60 (Momentum)

1. A/B test first photo vs title on similar items.
2. Introduce bundles; add neighborhood/radius in descriptions.
3. Lower no-shows with pickup windows + reminders.

Days 61–90 (Scale)

1. Codify an SOP; delegate photo capture and draft creation.
2. Standardize post times that perform best.
3. Prune underperformers; keep winners and iterate.

18) Troubleshooting & Optimizations