Introduction

The “Proof First” Content Plan for Dominating Local Real Estate flips the usual “tell then show” model. Instead, you lead with evidence—photo reviews, case studies, days-on-market stats, before/after staging clips—so prospects believe you before you pitch them. Proof shrinks risk and accelerates tours, offers, and listings.

Keep all data accurate, protect client privacy, and follow advertising/MLS regulations. Proof must be real, permissioned, and verifiable.

1) Why “Proof First” Beats Generic Content

Locals don’t want slogans; they want outcomes. When your content starts with concrete evidence—review screenshots, sold timelines, inspection fixes—you bypass skepticism and trigger action: message, tour, apply, list.

2) The Four Proof Pillars

3) 30-Day “Proof First” Publishing Calendar

4) Formats That Convert (Shorts, Carousels, Guides)

• Shorts (15–45s): hooks with captions; end card = two tour windows.
• Carousels: review screenshots, timeline steps, before/after staging.
• Guides: 300–600 words with maps, pins, and checklists.

5) Where Proof Comes From (Ethically)

• Client permission for names/photos; blur addresses if needed.
• CRM stats (DOM, showings) summarized, not exposing PII.
• Public data sources cited; avoid promises; stick to facts.

6) Neighborhood Authority: What $X Buys & Time-to-Close

Pair three real examples with map pins and a simple “tour route” CTA. Add commute minutes and school notes to reduce friction.

7) Listing Proof: Prep, Pricing, and Timeline Stories

• Story arc: problem → plan (prep/pricing) → outcome (DOM/offers).
• Visuals: staging checklist, photo day, showing traffic chart.

8) Buyer Proof: Tours to Keys in Fewer Steps

• Show your tour map, lender readiness, and offer pacing.
• Reels: “3 things that win offers in [ZIP].”

9) CRE Variant: Spec Suites, Parking Ratios & Dock Tests

For commercial teams, feature loading dock tests, parking ratios, ceiling heights, and spec suite walkthroughs with a direct “Book Walkthrough” CTA.

10) Distribution: GBP, Email, Social, Retargeting

• Cross-post to Google Business Profile with UTM links.
• Email “Weekend Tours” every Thursday; retarget video viewers with tour CTAs.

11) Landing Pages That Package Proof

• Hero: “Tour 3 Homes in [Neighborhood] — pick a 30-minute window.”
• Proof wall: reviews, case-study bullets, map, and sticky “Book Tour.”

12) Speed-to-Lead Automations

T+0m: “Thanks for reaching [Team]! Prefer today 4–6 or Sat 10–12?”
T+5m: “Neighborhood you’re eyeing? I’ll route the best 3 homes.”
T+24h: “Want a 60s video of the kitchen & yard before tomorrow?”

13) KPIs & Dashboards (Weekly)

• Content → click rate, messages, tour bookings.
• Lead → appointment → agreement → closed (by ZIP).
• Review velocity, response time, view-to-book ratio.

14) 30–60–90 Day Scale Plan

Days 1–30 (Foundation)

1. Publish 10+ reviews, 2 case studies, and 2 “What $X Buys.”
2. Enable Messages on GBP; add appointment link.

Days 31–60 (Momentum)

1. Ramp Shorts; retarget viewers; add 2 neighborhood pages.
2. Collect 10 more photo reviews; refine templates.

Days 61–90 (Scale)

1. Duplicate to nearby ZIPs; build monthly “Proof Digest.”
2. Quarterly audit: prune thin posts; refresh top creatives.

15) Scripts & Templates (Copy/Paste)

Short Hook (15s):
“Here’s what $750k buys in [Neighborhood] — 3 kitchens in 30 seconds. Want a private tour? [Today 4–6] or [Sat 10–12]?”

Case Study Opener:
“Listed Friday, 17 showings, 5 offers, sold in 9 days — here’s the prep checklist we used.”

Review Ask (post-closing):
“Mind sharing a photo review? Your story helps neighbors choose wisely. Link: <short link>”

16) Troubleshooting: Low Engagement or Trust

• Low engagement: shorten captions, add captions to video, show faces and neighborhoods.
• Low conversions: add two time windows, sticky CTA, and map pins.
• Trust concerns: post verifiable stats and client-permitted screenshots.

The power of The “Proof First” Content Plan for Dominating Local Real Estate is simple: start with evidence, then invite action.