Introduction

Facebook Marketplace Algorithm Update 2025: What Changed distills the year’s biggest shifts into practical steps. Meta publicly explains that Marketplace ranking is AI-driven and predicts which listings and sellers a given buyer will find most useful. New partner programs are adding inventory streams, while standard commerce policies and eligibility requirements continue to shape distribution. You don’t need hacks—just clean execution.

Note: Meta does not publish a full, weighted list of ranking signals. Treat this guide as best-practice alignment with Meta’s public explanations and policies.

1) What actually changed in 2025

• Ranking explanation, in public: Meta’s Transparency Center now explains that an AI system powers Marketplace ranking and predicts which listings and sellers are most relevant to each buyer. :contentReference[oaicite:0]{index=0}
• Partner inventory tests: Meta began testing eBay listings and launched a Marketplace Partner Program to comply with EU antitrust actions—expanding the pool of items buyers may see. :contentReference[oaicite:1]{index=1}
• Ongoing policy/eligibility enforcement: Commerce policies, eligibility requirements, and shop performance guidance remain critical for distribution and account health. :contentReference[oaicite:2]{index=2}

2) How Marketplace ranking works (plain English)

Marketplace uses machine learning to personalize each buyer’s feed. At a high level, the system reviews available listings, evaluates signals about the listing and the buyer, and predicts which items will be most useful—then ranks accordingly. This is consistent with Meta’s broader explanations of content distribution across Facebook surfaces. :contentReference[oaicite:3]{index=3}

3) Listing-quality checklist (10-point)

1. Real photos—bright, level, and accurate (no stock).
2. Concise title—brand/model/size or a defining feature.
3. First 140 characters—condition + standout benefit.
4. Accurate category—avoid misc catch-alls.
5. Price context—firm/negotiable + what’s included.
6. Pickup/shipping clarity—area, window, fees if any.
7. Proof of ownership—receipts/serials (mask as needed).
8. Policy-safe language—no disallowed claims/items. :contentReference[oaicite:4]{index=4}
9. Ratings & responsiveness—help buyers feel safe. :contentReference[oaicite:5]{index=5}
10. Minimal unnecessary edits—batch improvements. :contentReference[oaicite:6]{index=6}

4) Partner integrations: why eBay tests matter

In 2025, Meta tested ingesting eBay listings and opened a partner program after EU enforcement. For sellers, this means buyers may see a wider inventory mix in certain regions—so niche accuracy, local proximity, and quality assets become even more important to stand out. :contentReference[oaicite:7]{index=7}

5) Policy & eligibility guardrails that impact reach

• Commerce Policies: Disallowed categories are removed or restricted. Stay well within the rules to protect distribution. :contentReference[oaicite:8]{index=8}
• Eligibility & trustworthiness: Represent your business accurately and demonstrate reliability. :contentReference[oaicite:9]{index=9}
• Performance basics: Clear product data and smooth post-sale steps (for Shops) are encouraged in Meta’s guidance. :contentReference[oaicite:10]{index=10}

6) Refresh cadence, renewals, and hero rotation

If engagement falls, rotate the hero image, tighten the hook, or renew the listing on a cadence. Independent seller guides suggest routine renewals can bump visibility, but prioritize genuine improvements over constant tweaks. :contentReference[oaicite:11]{index=11}

7) Title & description formulas (copy-ready)

{Category} — {Key Feature}, {Model/Size}, {Area}
{Brand} {Model} — {Condition 8/10}, {Includes {X}}, Pickup {Area}
{Beds}BD/{Baths}BA in {Neighborhood} — Tour {Day}

Intro (≤120 words): What it is, condition, standout feature.
Bullets (3): Specs • Logistics • What’s included
CTA (1): DM "TIMES" for pickup window.

8) Photos/video that increase saves & messages

• Lead with a bright hero (square or 4:5 portrait).
• Show scale + honest close-ups of wear; add a 10–15s walk-around video.
• Keep backgrounds tidy; avoid heavy text overlays.

9) Local vs. shipping: visibility trade-offs

Buyers often prefer nearby items for speed and convenience, but clearly stating shipping options can broaden relevance for the right products. Align delivery method with actual buyer intent in your area (test both).

10) KPIs & a one-page dashboard

UTM idea: utm_source=marketplace&utm_medium=organic&utm_campaign=algorithm_update_2025

11) 30–60–90 day implementation plan

Days 1–30 (Foundation)

1. Audit 10 listings against the quality checklist.
2. Re-shoot heroes; fix titles; add pickup/shipping clarity.
3. Create a refresh calendar and a saved replies bank.

Days 31–60 (Momentum)

1. Introduce 10–15s videos on top SKUs.
2. Test local vs. shipping on 3 products.
3. Encourage ratings after successful hand-offs. :contentReference[oaicite:12]{index=12}

Days 61–90 (Scale)

1. Pin winning variants; archive stale versions.
2. Document your SOP with examples for assistants.

12) Troubleshooting low views