Google Business Profile audit: score your profile in 2 minutes.
Check off what your profile already has. You get an instant score out of 100 and a prioritized list of fixes, based on Google’s own guidance for ranking in local results and Google Maps.
18 checks · Works for any local business · Free
Check everything your profile already has
Be honest. Unchecked items become your fix list, ordered by impact.
🛡️ Verification and basics0/7
🧾 Services and details0/3
📸 Photos0/2
⭐ Reviews0/3
🤖 Activity and AI search0/3
The three things Google looks at
You cannot pay for a better local ranking
Google states there is no way to request or pay for a higher local ranking. A complete, accurate, active profile with steady reviews is how you earn it.
Common questions
Is this audit really free?
Yes. The checklist runs in your browser, there is no signup, and nothing is sent anywhere unless you choose to email yourself the results.
How does Google rank local businesses?
Google says local results are based mainly on relevance (how well your profile matches the search), distance (how far you are from the searcher) and prominence (how well known your business is, including reviews and links from other websites). Google also says you cannot pay for a better local ranking.
What score should I aim for?
Aim for 85 or higher. A perfect score does not guarantee the top spot, because distance and competition also matter, but it removes the issues you control.
Does this help with ChatGPT and AI search too?
Yes. AI tools draw on the same kind of signals: accurate business details, reviews, and consistent listings across the web. The last section of the checklist covers those.
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Our Growth plan handles your Google Business Profile, reviews and AI search visibility every month.
Sources: Google Business Profile Help: Tips to improve your local ranking · Guidelines for representing your business on Google