Introduction

Seasonal Landscaping Marketing: Spring Planting vs Fall Cleanup is a year-round strategy that smart landscaping companies use to generate predictable leads no matter the month. Spring and fall are the two biggest money-making seasons—but each requires totally different messaging, images, pricing, and urgency.

Spring is about transformation. Fall is about urgency. Master both, and you dominate your market.

1) Understanding Seasonal Landscaping Demand Cycles

Spring and fall operate like two different industries.

2) Spring Planting Marketing Strategy

Spring is your premium season. Lead volume is huge, and customers shop for quality. Your message should focus on transformation and design.

Spring Messaging Examples

• “Refresh your yard before the spring rush.”
• “New mulch, new plants, new curb appeal.”
• “Transform your beds in 48 hours.”

Best Spring Services to Promote

• Sod installation
• Mulch & planting
• Bed redesign
• Fertilizer packages
• Flower installations

3) Fall Cleanup Marketing Strategy

Fall is all about speed, urgency, and price transparency. Homeowners want the yard cleaned before cold weather hits.

Fall Messaging Examples

• “Fast leaf cleanup before first frost.”
• “Same-week fall cleanup.”
• “Leaves, gutters & debris handled for one flat rate.”

Best Fall Services to Promote

• Leaf cleanup
• Gutter cleaning
• Bush trimming
• Soil prep for winter
• Final mow & winterization

4) Seasonal Ad Examples: Spring vs Fall

Both seasons require completely different images.

5) Best Seasonal Service Bundles

Bundling dramatically increases average ticket value.

Spring Bundles

• Spring Refresh Package
• Mulch + Planting Combo
• Sod + Edging + Fertilizer

Fall Bundles

• Cleanup + Gutter Combo
• Leaf Removal + Bush Trim
• Cleanup + Pre-Spring Booking

6) Which Photos Convert Best in Each Season

Spring:

• Fresh mulch
• New plants
• Bright greens

Fall:

• Massive before/after leaf cleanup
• Gutter cleaning results
• Trimmed bushes

7) Best Platforms for Seasonal Landscaping Leads

• Google Search
• Facebook Ads
• Facebook Marketplace
• Instagram Reels
• Nextdoor

8) Seasonal Pricing Strategy

Spring = premium. Fall = volume.

Adjust based on supply/demand:

• Spring: high demand, raise prices 10–20%
• Fall: moderate demand, offer bundles

9) Upsells & Cross-Sells By Season

Spring Upsells

• Mulch upgrades
• Plant health plans
• Lawn fertilization subscriptions

Fall Upsells

• Winterization
• Snow removal
• Pre-book spring refresh

10) Email & SMS Templates

Spring SMS

“🌼 Ready for a spring yard refresh? Mulch + planting + trimming packages available. Want a fast quote?”

Fall SMS

“🍂 Fall cleanup spots are filling up! Leaf removal + gutters + trimming. Want this week’s pricing?”

11) Mini Case Study: 2 Seasons, 1 Strategy

A landscaping company used seasonal ads correctly for one full year and:

• Increased spring revenue by 41%
• Increased fall cleanup volume by 63%
• Cut cost-per-lead by 27%