Introduction

RV Dealer Lead Generation: Marketplace vs RV Trader is your dealer-tested blueprint for putting rigs where buyers actually look today. We’ll compare audience intent, response speed, and conversion, then hand you posting SOPs, scripts, KPIs, and a 30–60–90 plan so more shoppers go from scroll to showroom—and out the door towing or financed.

1) Why the comparison matters in 2025

• Different buyer mindsets: Marketplace is social discovery + DMs; RV Trader is intent-heavy with deep filters.
• Lead plumbing: Messenger vs lead forms/email requires distinct SLAs and scripts.
• Attribution: Both can be tracked—just instrument them differently.

2) Audience & Intent Profiles

• Family Trip Planners: floorplans, bunks, slide-outs, warranty, dealership service network.
• Full-Timers / Remote Workers: solar, lithium, tank size, insulation, desk space, Starlink prep.
• Boondockers / Weekend Warriors: ground clearance, cargo capacity, off-grid upgrades.

3) Side-by-Side: Reach • Response • Filters • Cost

4) Facebook Marketplace Listing SOP (Dealer Edition)

1. Photos (10–15): exterior 45°, slide-outs, roof condition, undercarriage, hitch/coupler, tire DOT dates, kitchen, bath, bunks, storage bays, floorplan image.
2. Title: “2021 Jayco 28BH • Bunks • Slide • 6,500 lb GVWR • Financing Available.”
3. Body: year, make/model, class, length, GVWR/UVW, fresh/gray/black tank sizes, solar/inverter, service history, dealer fees, delivery radius.
4. CTA: “Comment FLOORPLAN or DM ZIP for delivery ETA • Reply ‘BOOK’ for today/tomorrow walk-through.”
5. Moderation-safe: minimal text on images; no claims you can’t substantiate.

5) RV Trader Listing SOP (Dealer Edition)

1. Category & specs: use exact class, length, weight, tank sizes, slide count, sleeps, and options.
2. Title: include make/model + key benefit (“Solar & Lithium Ready • Half-Ton Towable”).
3. Body: full spec sheet, reconditioning notes, warranty options, out-the-door range, dealer doc fee disclosure.
4. Photos/Video: prioritize floorplan + walkthrough video; include tow sticker close-ups.
5. CTA: “Request spec sheet + trade-in estimate • Book a live video tour.”

6) Photos, Video & Titles That Convert

• Photos: level verticals; bright exteriors; show slide seals, roof, storage bays, tires, and all utilities; include floorplan JPG.
• Video: 45–90s walkthrough; end at driver/passenger cockpit or galley with CTA to book.
• Titles: lead with class + length + must-have feature (bunks, solar, 4-season, toy hauler door width).

7) Pricing, Fees & Offer Architecture

• Show transparent “from” pricing where allowed; disclose doc/prep/delivery clearly.
• Publish delivery radius map and fees; adders for distance or special setup.
• Offer payment examples (w/approved credit) as a secondary anchor; never in place of total price where disclosure is required.

8) Lead Capture & Pre-Qual

• Collect: ZIP, timeline (today/this week/30–60 days), tow vehicle (year/make/model), trade-in?, finance?
• Auto-enrich tow capacity from model (advisory only); confirm at dealership.
• Send secure finance link; never request sensitive data in DMs.

9) AI/Saved Reply Scripts (Under 60s)

Yes—available. Want a 60s VIDEO or BOOK a walk-through?
Reply "VIDEO" or "BOOK" (Today 4–6 / Tomorrow 10–12).
DM your ZIP + tow vehicle for delivery/tow check.

Thanks for your interest! Attached: spec sheet + floorplan.
We can value your trade and confirm tow match.
Prefer a live video tour or on-lot visit (Today 4–6 / Sat 10–12)?

10) A/B Tests That Move the Needle

• Hero: exterior 45° vs interior galley/living.
• CTA: “DM ZIP for delivery ETA” vs “BOOK walk-through.”
• Price framing: total vs total + monthly example (where compliant).
• Video length: 45s vs 90s walkthrough.

Promote only variants that beat control on DM-to-appointment and appointment-to-deal.

11) KPIs & Dashboard

Targets: First reply < 60s (FB) • < 15m (RVT) • Show rate ≥ 70% • Appt→Deal ≥ 30%.

12) ROI Math & Budget Guardrails

Guardrail: CAC ≤ 8–15% of front-end gross after doc/prep/delivery costs.

13) 30–60–90 Day Rollout

Days 1–30 (Foundation)

1. Shoot SOP photos; upload floorplans; publish delivery map/fees.
2. Post 4–6 hero units on both channels; add saved replies/templates.
3. Start KPI sheet; tag leads by class (A/B/C, trailer, 5th wheel, toy hauler).

Days 31–60 (Optimization)

1. A/B hero and CTA; add 60–90s walkthrough videos.
2. Introduce finance link + trade-in form; tighten handoff to sales.
3. Promote winners; prune low performers.

Days 61–90 (Scale)

1. Expand radius; add Spanish copy if relevant.
2. Light boosts/premium placements on proven units.
3. Launch review/UGC loop post-delivery.

14) Policy, Safety & Data Handling

• Disclose total price and fees where required; no deceptive payment examples.
• Mask full VIN in public images; share on request.
• Use secure forms for finance and trade-ins; honor opt-outs.

15) Troubleshooting & Optimization