Introduction

Drone-to-Deal: Video Angles That Sell Raw Land starts at the very first frame. Open with a clean boundary overlay, answer the five buyer questions in under 60 seconds, and guide viewers to book a site walk. This playbook gives you shot lists, altitude ladders, overlays, captions, and edit recipes you can rinse‑and‑repeat on every parcel.

Compliance & Safety: Follow local regulations, airspace restrictions, and landowner permissions. This guide is educational—verify requirements before each flight.

1) Why “Drone-to-Deal: Video Angles That Sell Raw Land” Works

• Clarity beats charm: Buyers want boundaries, approach, utilities, and grade—fast.
• Context sells confidence: Altitude ladders show micro‑details and big‑picture location in one watch.
• Consistency scales: A shot recipe cuts edit time and keeps your brand trustworthy.

2) Pre‑Flight Plan: Sun, Wind, Access, Permissions

3) Boundary Overlays & Map Panels

• Open with a title card and clean parcel outline; avoid cluttered labels.
• Add a 3‑sec map panel with a pin, major roads, and nearby towns.
• Use color contrast that’s visible but subtle; keep branding minimal for MLS rules.

4) The 12 Angles that Consistently Sell Raw Land

5) Altitude Ladder: 50 → 120 → 200 → 400 ft

Use the same heights every time for a familiar rhythm and easy editing. At 50 ft, show ground texture; 120 ft frames full clearings; 200 ft shows parcel shape; 400 ft anchors the parcel inside its region (respect max legal altitude where you fly).

6) Feature Reveals: Water, Ridge, Timber, Clearings

• Water: Fly downstream for sparkle; avoid low sun glare.
• Ridge: Rise slowly to reveal horizon; don’t whip pan.
• Timber: Hover to show species mix and density.
• Clearings: Circle at 120 ft; then descend to 50 ft for scale.

7) Tailoring Angles by Land Type

8) 60–90s Edit Script + Caption Formulas

Timeline

0–3s: Title + clean boundary overlay
4–10s: Road approach → gate/drive
11–25s: Boundary flyover + utilities check
26–45s: Altitude ladder (50/120/200/400)
46–65s: Feature reveals (water/ridge/clearing)
66–80s: Neighborhood context + map panel
81–90s: CTA card: “Request a Site Walk — Fri 12:30 or 2:10”

Caption Formula

Drone-to-Deal: Video Angles That Sell Raw Land — {City}, {County} • {Acres} ac • Access: {Road} • Utilities: {Power/Water/Septic} • Highlights: {Water/Ridge/Clearing} • Uses: {Build/Timber/Rec} • Book a site walk: {short link}

9) Deliverables: Listing Cut, Vertical Teasers, Data‑Room Cut

• Listing Cut (60–90s): MP4 1080p, captions on, minimal branding.
• Vertical Teasers (15–30s): 9:16 crops for Shorts/Reels/TikTok; end with “Tap for full video + map.”
• Data‑Room Cut (2–3 min): Slower pans, labeled overlays, and additional angles for serious buyers.

10) Distribution: MLS, Land Sites, YouTube, GBP, Social

• Upload to YouTube first for stable hosting; embed elsewhere.
• Land marketplaces: add video + overlay screenshots as images.
• GBP/Maps: post a 30‑sec teaser and link to the full cut.
• UTM every link; add city/acreage to file names and titles.

11) KPIs, UTMs & Dashboard

UTMs: utm_source=channel&utm_medium=video&utm_campaign=drone_to_deal_{city}_{acres}ac • Events: video_view, overlay_click, site_walk_booked, offer_submitted.

12) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Create the 12‑angle storyboard and altitude ladder template.
2. Design boundary overlays and a 3‑sec map panel style.
3. Ship two listing cuts and two vertical teasers.

Days 31–60 (Momentum)

1. Standardize captions; add voiceover scripts.
2. Launch UTM tracking and a simple KPI dashboard.
3. Publish one data‑room cut for a premium parcel.

Days 61–90 (Scale)

1. Batch film 4–6 parcels per golden‑hour window.
2. Create a region intro reel to cross‑sell nearby listings.
3. Quarterly prune low‑performers; re‑edit with stronger overlays.

13) Troubleshooting & Optimization