Introduction

ai follow-up system for tiny home companies leads is not a trick; it’s a disciplined process. Reply inside 60 seconds, ask three friction‑free qualifiers (purpose, placement, budget band), offer two tour windows or a video walk‑through, and text clear next steps (financing pre‑qual and zoning checklist). Do this every time and “curious” becomes “committed.”

Educational guide only—follow SMS/email consent rules, advertising standards, privacy laws, and local/state building, zoning, and lending/financing disclosures. Do not provide legal advice; route code/permit specifics to qualified professionals.

1) Why AI Follow‑Up Wins Tiny Home Sales

1.1 High Intent, Fast Decay

Tiny home shoppers research intensely, then vanish if unanswered. AI keeps you inside the 5‑minute window, 24/7.

1.2 Complex Choices

Shell, semi‑finish, turnkey, off‑grid kits, trailer vs. foundation, 24–40 ft layouts—AI guides without overwhelming.

1.3 Trust: Proof Beats Promises

Review photos, delivery day videos, and warranty/financing clarity build confidence and reduce drop‑off.

2) Lead Sources to Plug In

• Google Business Profile (calls, messages, products, posts)
• Facebook/Instagram (Reels, DMs, ads with Instant Forms)
• Marketplaces/Classifieds (policy‑safe, unique photos per city)
• Website (chat + quote forms + configurator + financing pre‑qual)
• Phone (missed‑call text‑back → two time options)

3) System Architecture: Inbox → CRM → Calendar → Payments

• Unified inbox: web chat, GBP Messages, FB/IG DMs, SMS, email.
• CRM: contact + intent (purpose, placement, budget), transcript, option set, and financing status.
• Calendar: pooled tour slots across reps; buffers; T‑24/T‑2 reminders; map pin and parking notes.
• Payments: deposit links and digital signatures with policy disclosures.

4) Intake & Qualification (Copy‑Paste Scripts)

Open (≤60s)
"Thanks for reaching out! Two options: Factory tour Today 2:00 or Lot visit Tomorrow 10:00. What’s the home’s purpose (full‑time, ADU, rental), placement (backyard, rural land, park), and budget band?"

No‑reply nudge (90m)
"I reserved Tomorrow 10:00. Want a video walk‑through instead? I can text financing and a zoning checklist."

After‑hours
"I’ll grab the first morning slot unless you prefer later. Quick 3: purpose, placement ZIP, and budget band—then I’ll tailor options."

5) Configurator + Price Book: Capture Options Correctly

• Sync the configurator to CRM so every lead includes length, lofts, finishes, energy package, and off‑grid add‑ons.
• Export Good/Better/Best with inclusions/exclusions and delivery ranges.
• Flag compliance‑sensitive options (composting toilets, gas appliances) for human review.

6) Zoning, Permitting & Site Readiness (Policy‑Safe)

• Share educational checklists; avoid legal advice. Always note that rules vary by city/county/HOA.
• Request placement ZIP early; route to staff when ADU/park model rules apply.
• Site prep: access width/grade, utilities plan, pad/foundation, setbacks.

7) Financing, Disclosures & Rent‑to‑Own Notes

• Provide APR/term ranges and eligibility notes; never imply guaranteed approval.
• Offer pre‑qual links; save status in CRM with consent.
• For rent‑to‑own or chattel loans, clearly state terms, fees, and ownership details.

8) Booking Tours: Factory, Model Lot, or Video Walk‑Through

• Two‑choice heuristic: offer exactly two times first; expand only if declined.
• Send calendar invite with map, parking, and safety notes; attach brochure/specs.
• Virtual tours for remote buyers; send measurement guide for rooms/loft.

9) Content Engine: City/ZIP Pages, Galleries, Reviews

• City/ZIP pages: delivery proofs, local zoning pointers, utility tie‑in notes, and gallery per model.
• Review ask with photo prompt at delivery; reply within 24–48 hours.

10) Google Maps/GBP for Tiny Homes

• Categories: Home builder / Modular home builder / Mobile home dealer (choose accurate).
• Products: top models with photos, specs, and delivery notes.
• Posts weekly: tours, builds in progress, financing windows, off‑grid features.

11) Paid Ads that Actually Convert

• Search: “tiny home near me”, “ADU builder city”, “off‑grid tiny house”.
• PMAX/Shopping‑style feeds for model SKUs with geo radius.
• Meta: reels of builds, delivery days, small‑space tours; retarget with bundles and financing.

12) KPIs & Dashboards that Matter

• Lead → Tour/Consult → Deposit → Delivery → Review
• Median reply time; show rate; financing uptake
• Revenue & margin by model/bundle; city hit rate
• Ad cost per booked tour and per deposit

13) 30–60–90 Day Rollout Plan

Days 1–30: Foundation

1. Connect unified inbox and missed‑call text‑back; define 2‑minute SLA.
2. Publish GBP products and top city/ZIP pages with galleries.
3. Sync configurator to CRM; draft Good/Better/Best bundles.

Days 31–60: Momentum

1. Launch sequences (Day 0/1/3/7) and financing pre‑qual links.
2. Create 6–9 short build/delivery reels; collect 15 photo reviews.
3. Track tour/deposit rates by source; prune low‑ROI steps.

Days 61–90: Scale

1. Enable one‑tap approvals/deposits and virtual tours.
2. Standardize zoning checklists; add multilingual scripts if needed.
3. Weekly KPI reviews; coach to faster replies and better proof.

14) Troubleshooting & Optimization

• Many leads, few tours: send map pin, parking notes, and two time options; offer video walk‑through.
• Tours, few deposits: tighten bundles, add delivery timelines, and share review proofs.
• Slow replies: enable autoresponder + staffing alerts; enforce 2‑minute SLA.
• Zoning confusion: send educational checklist and escalate quickly; avoid promises.

Speed, proof, and clarity power the ai follow-up system for tiny home companies leads approach.