Introduction

15 Scripts for Common Customer Questions is built for one outcome: turning “just checking” messages into scheduled appointments, paid invoices, or qualified next steps.

Most businesses lose leads because responses are slow, vague, or inconsistent. Scripts fix that—but only if they’re written like guides, not robots. The best responses do three things:

• Answer clearly (remove uncertainty)
• Ask one smart question (qualify quickly)
• Give one next step (move the deal forward)

Use anywhere: phone, SMS, email, website chat, Facebook/Instagram DMs, and Marketplace messages.

1) The 5 rules of scripts that convert

Shortcut: Answer → Ask → Next Step. If you do only that, your responses will outperform most competitors.

2) Quick setup: fill-in-the-blanks variables

Replace the variables below once, then reuse the scripts everywhere:

• {SERVICE} (what they’re asking about)
• {AREA} (city/zip/service radius)
• {PRICE_RANGE} (starting price or typical range)
• {AVAILABILITY} (next openings)
• {LINK} (quote form / calendar link / portfolio)
• {DEPOSIT_POLICY} (if applicable)
• {WARRANTY_POLICY} (if applicable)

Pro tip: Save these as text shortcuts in your phone/CRM (e.g., /price, /quote, /schedule).

3) Channel tuning: SMS vs phone vs email vs DMs

4) The 15 Scripts for Common Customer Questions (Copy-Paste)

Script 1: “How much does it cost?” (Price question)

Totally depends on the size and what’s included, but most {SERVICE} jobs land around {PRICE_RANGE}.
Quick question: what’s the size (or address) and what outcome do you want—basic or “like-new” finish?
If you send that, I can give you an exact quote (or a tight range) today.

Script 2: “Are you available?” (Scheduling)

Yes — we have openings {AVAILABILITY}.
Quick question: is this flexible or do you need a specific day/time?
I can lock it in right now if you tell me what works best.

Script 3: “Can you send a quote?” (Quote request)

Absolutely. To quote accurately, I just need 3 things:
1) Address/area: {AREA}
2) What you want done (details): {SERVICE}
3) Any photos (if relevant)
Send those and I’ll reply with a quote + next steps.

Script 4: “Do you service my area?”

Yes — we cover {AREA}.
What’s the address or zip code? I’ll confirm coverage and the fastest appointment options.

Script 5: “How long will it take?” (Timeline)

Most {SERVICE} projects take {TIME_ESTIMATE} depending on scope.
Quick question: what’s the size and any special constraints (access, hours, deadlines)?
Once I know that, I’ll give you a clear timeline start-to-finish.

Script 6: “What’s included?”

Great question. Our standard {SERVICE} includes:
• {INCLUSION_1}
• {INCLUSION_2}
• {INCLUSION_3}
Do you want the standard package or a premium/deep option? I can price both.

Script 7: “Do you have reviews or photos?”

Yes — I can send examples.
Do you prefer before/after photos, recent projects, or reviews?
Here’s a quick link: {LINK}

Script 8: “I need this ASAP.”

We can help — if you tell me:
1) Address/area
2) What exactly needs done
3) Your deadline (hard date)
I’ll check the schedule and confirm the fastest slot we can guarantee.

Script 9: “Why are you more expensive?” (Value)

I get it — price matters.
The difference is we focus on: reliability, clear scope, protected work, and consistent results.
Quick question: what matters most to you—fastest start, longest-lasting result, or lowest cost?
If you tell me that, I’ll recommend the best option (and where you can save).

Script 10: “Can you do a discount?”

I can usually help in one of two ways:
A) Keep the price, add value (extra detail / upgrade)
B) Reduce scope to hit your budget
What budget range are you trying to stay under? I’ll make it work if possible.

Script 11: “Do you require a deposit?”

For most jobs, yes — {DEPOSIT_POLICY}.
It secures the time slot and covers materials/scheduling.
If you tell me the target date, I can confirm the deposit amount and get you booked.

Script 12: “What’s your refund/cancellation policy?”

We keep it simple: {CANCEL_POLICY}.
If anything changes on your side, just tell us ASAP and we’ll work with you.
Want me to send the policy in writing for your records?

Script 13: “What if something goes wrong?” (Warranty / guarantee)

We stand behind our work — {WARRANTY_POLICY}.
If there’s an issue, we fix it quickly and document everything.
What specific concern do you have? I’ll walk you through how we handle it.

Script 14: “I need to talk to my spouse/partner.” (Stall)

Totally understand.
What’s the one thing they’ll care most about—price, timing, or quality?
If you want, I can send a short summary you can forward, and we can hold a spot for {HOLD_TIME}.

Script 15: “We went with someone else.” (Recovery)

No worries — thanks for letting me know.
If anything changes, I’m here. Quick question: was it price, timing, or scope that decided it?
That helps me improve and I can also offer a backup plan if needed.

Make these yours: Add 1–2 brand phrases you naturally say. Scripts should sound like your best day—not a script.

5) Follow-up sequences (same-day, 24h, 72h, 7-day)

Just checking — do you want to move forward with {SERVICE}?
If you tell me your preferred day/time, I’ll reserve it.

Quick question: did you have any concerns about the quote or timeline?
If you want, I can send two options: standard vs premium.

We’re finalizing the schedule for {AVAILABILITY}.
Do you want me to hold a slot for you, or should I release it?

If you still need {SERVICE}, I can help.
Want a quick checklist of what to look for when hiring someone (so you avoid headaches)?

6) Objection handling mini-framework (CALM)

Use this simple pattern anytime a customer pushes back:

• Confirm: “That makes sense.”
• Ask: “What part matters most—price, timing, or quality?”
• Lead: “Here’s the best option based on that…”
• Move: “Want to book it for A or B?”

One-liner: “That’s fair—what’s most important to you, cost, speed, or results?”

7) Quality control: what to measure weekly

Track:
- Response time (goal: under 5 minutes during business hours)
- Quote-to-book rate
- Ghost rate after quote
- Top 3 objections by volume
- Best-performing script (by bookings)

Optimization habit: Improve one script per week based on real objections you saw.