Introduction

The Facebook Ad Script That Tripled Sales for Building Companies is a simple formula: hook fast, prove it’s real, present a clear offer, and make booking frictionless. When you match this script with ZIP-level targeting, mobile-first landing pages, and same-day follow-up, lead volume and close rate climb together.

Results vary by market and offer. Keep claims truthful, follow Meta’s ad policies, disclose terms, and obtain consent for remarketing.

1) The Facebook Ad Script That Tripled Sales for Building Companies (Exact Template)

Use this structure for a 30–45s video or a UGC-style slideshow. Keep it conversational and filmed on-site or in a recent project.

[HOOK – 3s]
“Homeowners in [CITY]: prices & timelines just updated for [SERVICE] this week.”

[PROOF – 7–10s]
“Here’s a [before → after] from [NEIGHBORHOOD]. Permit passed, installed last week. Rated for [WIND/SNOW] with [MATERIAL].”

[OFFER – 8–12s]
“Get a ZIP-level quote with ‘from’ pricing and install window. We include [INCLUSIONS: design consult, haul-away, warranty]. Financing options (OAC).”

[CTA – 5s]
“Tap ‘Get Quote,’ pick a time, or text your ZIP + photos. We reply in minutes.”

[SAFETY – 3s]
“Licensed • Insured • Local photos—ask us anything.”

Keep overlays minimal, large captions for sound-off viewers, and end with your brand + phone.

2) Angles by Trade

3) Creative Specs

• Formats: 1080×1920 (Reels/Stories), 1080×1080 (Feed), 1920×1080 (in-stream).
• Length: 25–45s main; 6–15s cutdowns for retargeting.
• Visuals: before/after, drone passes, crew at work, homeowner reaction (consent).
• Copy: Primary text 80–150 chars; headline 25–40 chars; use city/ZIP.

4) Targeting

• ZIP clusters by travel cost and demand; exclude unreachable areas.
• Broad + Advantage+ placements to start; layer lookalikes from closed-won jobs.
• Exclude recent converters and current opportunities to avoid waste.

5) Budget Plan & Scaling Rules

• Starter city: $50–$150/day split Prospecting (60%), Retargeting (25%), Testing (15%).
• Scale 20–30%/step when CPL ≤ target 7 days and show rate ≥ 65%.
• Duplicate winners into neighboring ZIP clusters before global budget increases.

6) Landing Pages that Convert

7) Follow-Up Cadence

T+0m SMS: “Thanks! Want a ZIP-level estimate? Reply with ZIP + a photo of your project.”
T+15m: “We can start as early as [DAY]. Prefer a 10-min call or video walkthrough?”
T+2h: “Here are 3 options (good/better/best). Want the material spec sheet?”
T+24h: “Questions about permits or exact timeline? I can check your neighborhood now.”

• Ring-all routing for calls; voicemail drop after two misses.
• Two-tap calendar booking; reminders at T-24/T-2 with map pin.

8) Retargeting

• Show testimonials and 10–15s timelapses to viewers and page visitors.
• Segment by service viewed; mirror the exact material/size.
• Cap frequency; rotate creatives every 3–4 weeks.

9) KPIs & Dashboards

• Speed-to-lead, reply rate, appointment rate, show rate, quote→job %, CPL, CAC vs gross margin.
• Creative-level CTR, hold-out tests for incrementality, and ZIP-level profitability.

10) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Film 2 projects, cut 1 main video + 3 cutdowns.
2. Launch prospecting + retargeting; connect UTMs and call tracking.
3. Publish city landing page; enable SMS and missed-call text-back.

Days 31–60 (Optimization)

1. Swap hooks and first frames; split-test headlines.
2. Tune ZIP clusters; add lookalikes from closed-won jobs.
3. Add testimonial creatives; expand FAQs on LPs.

Days 61–90 (Scale)

1. Duplicate winners to neighboring cities; increase budget methodically.
2. Launch seasonal angles; refresh video with new installs.
3. Quarterly KPI and content audit; prune underperformers.

11) Quality, Compliance & Offer Guidelines

• Use real photos and truthful claims; avoid before/after exaggerations.
• Disclose “from” prices, financing OAC, and typical timelines.
• Get homeowner consent for footage; respect platform ad policies.

12) Troubleshooting

• High CPL: tighten ZIPs, improve first 3 seconds, add price bands.
• Low show rate: send clearer prep and parking notes; offer virtual walk-throughs.
• Disapprovals: remove sensitive wording, avoid excessive text on images, cite factual benefits.

The core of The Facebook Ad Script That Tripled Sales for Building Companies is consistent proof + clear offer + fast follow-up.