Introduction

The Facebook Ad Script That Tripled Inquiries for Commercial Properties is a modular, copy‑and‑creative system built for CRE. It pairs outcome‑led hooks, spec‑level proof, and a two‑slot CTA with fast lead handling—so qualified prospects book walkthroughs this week.

Compliance: Follow Meta ad policies and local laws. Keep claims accurate, avoid discriminatory language, respect privacy, and be transparent with pricing terms. This is practical guidance—not legal advice.

1) Why “The Facebook Ad Script That Tripled Inquiries for Commercial Properties” Works

• Outcome first: Lead with a real business outcome (visibility, loading, parking, transit) instead of vague hype.
• Spec clarity: Size, ceiling height, power/water, loading, parking—publish the facts to self‑filter low‑fit clicks.
• Two‑slot CTA: Offering two real tour times reduces friction and creates momentum.

2) The SCRIPT Framework (Hook → Spec → Proof → Slot → CTA)

3) Creative Specs: Images, Carousels, Video & Reels

• Single Image (1:1): Bright exterior straight‑on; text ≤ 20% of image; include a readable placard like "Floorplan in photos".
• Carousel (5–8 frames): Exterior → lobby/common → suite → floorplan → parking/loading → amenity → callout → CTA.
• Video/Reel (10–20s): 1) Exterior sign, 2) Walkthrough beats, 3) Floorplan flash, 4) Map pin, 5) Two‑slot CTA card.
• Captions: {Neighborhood} • {Asset} • {Size} — {Key spec}. Tours {Day1}/{Day2}.

4) Copy Blocks: Primary Text, Headlines, Descriptions

Primary Text Hooks (choose one)

Midtown • Retail • 1,850 SF — corner glass, parking. Floorplan in photos. I can hold Thu 4:30 or Fri 10:00.
Design District • Office/Flex • 3,200 SF — 12' clear, 200A power. Tours this week. Hold 4:30 or 6:00?

Headlines

Retail • Corner Glass + Parking
Office/Flex • 3,200 SF • 12' Clear
Industrial • Dock‑High + 16' • 5,500 SF

Descriptions

Floorplan in photos • Tours this week
Lobby refreshed 2024 • Easy access to Hwy 10
Ask for info pack • Two tour times today

5) Ready‑to‑Paste Ad Templates (Office • Retail • Industrial • Medical)

Office/Flex

{Neighborhood} • Office/Flex • {Size} — {Clear Height} clear, {Power} power, {Parking} parking.
Floorplan in photos. I can hold Thu 4:30 or Fri 10:00. Reply COMPANY + USE.

Retail

{Neighborhood} • Retail • {Size} — corner glass, signage, {Parking} parking.
Walkthrough 10–20s in video. Tours today 4:30 or 6:00.

Industrial

{Submarket} • Industrial • {Size} — {Loading} loading, {Clear Height} clear, {Power}.
Dock access shown in photos. Book Thu 9:30 or Fri 1:30.

Medical Office

{Medical District} • Med Office • {Size} — plumbing rough‑ins, ADA access, parking ratio {ratio}.
Floorplan included. I can hold Tue 3:00 or Wed 11:00.

6) Targeting Options & Geos for CRE

• Start with a 5–15 mile radius around the submarket; widen for industrial.
• Layer business‑owner/entrepreneur interests where appropriate; test lookalikes from past engagers or CRM lists (policy‑compliant).
• Exclude recent converters and employees to reduce waste.

7) Lead Flow: Instant Forms vs Landing Pages vs Messenger

8) Messenger Auto‑Replies & Handoffs

Auto‑Reply (during hours)

Thanks for reaching out! Quick details:
• Company + use?
• Size needed (SF)?
• Timing?
I can hold Thu 4:30 or Fri 10:00 for a tour.

After‑Hours

We’ll reply at 8am. Want a slot held? Type 430 or 1000 and I’ll reserve it.

9) UTMs, Pixel Events & CRM Attribution

Use UTMs on all links: utm_source=facebook&utm_medium=cpc&utm_campaign=cre_{city}_{asset}

• Fire events for Lead, Schedule, and ViewContent (floorplan views).
• In CRM, track stages: Inquiry → Tour‑Set → Tour‑Held → Proposal → Lease/Contract.
• Report weekly on cost per qualified tour, not just cost per lead.

10) KPIs, Benchmarks & Diagnostics

11) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Assemble a 6‑image set + floorplan; publish one SCRIPT‑based ad per listing.
2. Set UTMs, pixel events, and CRM stages; enable Messenger or Instant Forms.
3. Define SLA: replies ≤ 10 minutes; saved replies for qualify + tour slots.

Days 31–60 (Momentum)

1. Rotate covers weekly; A/B test hooks and first bullets.
2. Launch a retargeting set with fresh floorplan and a direct tour CTA.
3. Start a weekly KPI review and prune underperformers.

Days 61–90 (Scale)

1. Clone winners to new submarkets; localize neighborhood names.
2. Add video/Reels variants; test landing page vs Instant Form.
3. Quarterly creative refresh and compliance review.

12) Troubleshooting & Optimization