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Review Templates That Win the Map Pack for Builders

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Review Templates That Win the Map Pack for Builders — 2025 Playbook

Review Templates That Win the Map Pack for Builders

Earn more local clicks with compliant, photo‑rich reviews that highlight city, scope, timeline, and craftsmanship—without gimmicks.

Introduction

Review Templates That Win the Map Pack for Builders gives your crews and coordinators a clear, ethical way to ask for reviews—and get detailed, location‑rich responses clients feel proud to write. No gating, no scripts to copy, just prompts that unlock the story homeowners and facility managers already want to tell.

Targets (first 60–90 days): +12–30 new reviews/month ≥ 35% with photos Response time ≤ 48h Mentions of city/neighborhood ≥ 60%

Compliance: Ask everyone equally, never condition perks on a positive review, avoid gating, and protect privacy (no addresses, faces only with consent). Educational content—not legal advice.

Expanded Table of Contents

1) Why “Review Templates That Win the Map Pack for Builders” Works

  • Specificity wins: Neighborhood + scope + timeline reads useful to searchers and algorithms alike.
  • Freshness matters: A steady drumbeat of recent reviews keeps your profile active.
  • Visual proof: Photo reviews show craftsmanship without asking people to decode jargon.

2) Map Pack Signals You Can Influence

SignalMoveWhy it Helps
Volume/VelocityWeekly asks, crew QR cardsShows ongoing activity
RecencyT+0 SMS + T+7 emailNew reviews rank and convert
RelevancePrompts with city/project typeMatches searcher intent
QualityClear expectations + deliveryEarns genuine 5‑stars
Owner RepliesWithin 48h, specific thanksSignals care to buyers

3) Anatomy of a High‑Impact Builder Review

  1. Place: City or neighborhood.
  2. Scope: Project type (kitchen, addition, TI).
  3. Timeline: Promised vs actual timeframe.
  4. Experience: Communication, cleanliness, crew.
  5. Outcome: What changed and how it feels.

Prompt, don’t script: “If helpful, mention your neighborhood and the kind of work we did.”

4) Template Library: 12 Compliant Prompts

On‑Site Handover (Foreman)

Thanks for working with us! If you’re comfortable sharing a review, this link goes straight to Google. Helpful details: your city, the project, and what you liked most.

SMS — T+0

Hi {First} — it was a pleasure finishing your {Project}. When you have a minute, could you share a quick review? {ShortLink} (A note about your city/project helps neighbors.) STOP to opt out.

Email — T+3

Subject: Quick favor from your builder
If we earned it, would you leave a short Google review? Mentioning your neighborhood and project helps locals find the right team. Link: {ReviewURL}

QR Card (Handover Kit)

How did we do? Scan → Review. Tips: city, project type, and timeline.

Warranty Check‑In — T+30

Everything still running smoothly with the {Project}? If so, a quick review helps others choose confidently: {ReviewURL}

Commercial PM Template

Could you share a brief note on schedule adherence, safety, and turnover quality at {Property}? Link: {ReviewURL}

Photo Review Prompt

If comfortable, add 1–2 photos of the finished work or a wide shot. Please avoid addresses or faces unless everyone agrees.

Neighbor Referral Note

Know someone nearby planning a {Project}? Share this link; we’ll take great care: {LandingURL}

Jobsite Sign (Optional)

Built by {Brand}. Reviews help neighbors choose. Scan to read or leave one.

Post‑Inspection Follow‑Up

Thanks for meeting the inspector today. If the experience matched expectations, here’s the review link: {ReviewURL}

Trade Partner Prompt

Would you share a note about coordination/safety working with us at {Site}? Link: {ReviewURL}

After Service Call

Your {Service} is complete. If we solved it, a short review mentioning your city helps others: {ReviewURL}

5) Photo Review Shot‑List (What to Capture)

AngleTipWhy it Helps
Wide Finished Room/FacadeDeclutter, level horizonShows craftsmanship clearly
Detail Close‑UpFixtures, joinery, tile linesSignals quality standards
Before/After PairSame vantage pointTells the transformation story
Clean Jobsite WrapNo faces, no addressesProfessionalism & safety

6) Multilingual Prompts (EN/ES)

English

Could you share a quick Google review? A line about your city and project helps neighbors choose. {Link}

Español

¿Podría dejar una reseña en Google? Mencionar su ciudad y el tipo de proyecto ayuda a sus vecinos. {Link}

7) Ask Routes: On‑Site • SMS • Email • QR

  • On‑Site: Foreman thanks the client; hands QR card.
  • SMS (T+0): Same‑day link with opt‑out language.
  • Email (T+3): Gentle reminder with why‑it‑helps.
  • Warranty (T+30): Health check + optional review link.

8) Automation Flows (T+0, T+3, T+7, T+30)

  • T+0 SMS → link click tracked (utm_source=review_sms).
  • T+3 email → friendly reminder; include photo prompt.
  • T+7 fallback → switch channel if no click.
  • T+30 warranty check → goodwill touch; optional review.

9) Reply Templates for Positive & Negative Reviews

Positive

Thanks, {Name}! We’re glad the {Project} in {Neighborhood} matched your timeline. If anything needs tweaking, call {Phone}—we’re here.

Constructive/Negative

Hi {Name}, we’re sorry about {issue}. I’ve DM’d you to make it right. Once resolved, we’ll post an update here. —{Owner}

10) GBP Setup: Products, Services, and Photos

  • Add Services by project type (Kitchen Remodel, ADU, TI).
  • Post monthly “Just Completed in {City}” with 4 photo grid.
  • Use Albums named “{City} • {Project}” for geo relevance.

11) KPIs, UTMs & Dashboard

Reviews/Month

12–30 target

% with Photos

≥ 35%

Avg Response Time

≤ 48h

City/Project Mentions

≥ 60%

Tag links: utm_source=gbp&utm_medium=review_request&utm_campaign=builder_{city}. Track events: link_click, review_submitted, photo_attached.

12) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

  1. Print QR cards; train crews on the on‑site ask.
  2. Wire T+0 SMS and T+3 email automations.
  3. Create 6 city+project photo albums on GBP.

Days 31–60 (Momentum)

  1. Measure reviews/project; coach crews weekly.
  2. Start multilingual prompts where relevant.
  3. Publish monthly “Just Completed” posts.

Days 61–90 (Scale)

  1. Expand prompts to commercial clients.
  2. Add warranty check‑ins and referral notes.
  3. Quarterly audit: prompts, replies, albums.

13) Troubleshooting & Optimization

SymptomLikely CauseFix
Low review volumeNo on‑site askTrain foremen; add QR to handover kit
Few photo reviewsNo promptAdd simple photo request with examples
Generic textVague promptsSuggest city/project/timeline details
Slow repliesNo owner alertsRoute reviews to Slack/Email instantly

14) 25 Frequently Asked Questions

1) What is “Review Templates That Win the Map Pack for Builders” in one sentence?

A compliant, repeatable system that turns real client stories into location‑rich reviews.

2) What’s the ideal timing for the ask?

At completion walk‑through or handover, then same‑day SMS.

3) Should I provide a script?

No—share prompts, not pre‑written text.

4) Do photos increase conversions?

Yes—photo reviews lift profile trust and click‑through.

5) What if clients don’t want photos public?

Respect it; suggest wide shots without addresses/faces.

6) Can I send more than two reminders?

Keep to 1–2 reminders; excessive nudges feel pushy.

7) How do I track which crew asked?

Unique QR codes per crew or project manager.

8) Should I reply to every review?

Yes—within 24–48 hours with specifics.

9) Can I edit reviews?

No—only the reviewer can edit. You can respond.

10) Are third‑party review sites useful?

GBP first; supplement with industry sites where buyers look.

11) Do keywords in reviews matter?

Naturally used place/project terms help; avoid stuffing.

12) Should I ask for star‑only ratings?

Prefer short written notes with specifics.

13) Is it okay to ask subs for reviews?

Yes, but prioritize homeowner/facility owner feedback.

14) How do I avoid duplicate asks?

Log asks in CRM; cap reminders; respect opt‑outs.

15) How do I handle false reviews?

Reply calmly, provide facts, and flag if policy‑violating.

16) Can I showcase reviews on my site?

Yes—embed GBP reviews and tag by city/project.

17) Best way to collect review links?

Use the direct GBP “Write a review” link with UTMs.

18) Do album names on GBP matter?

Clear city + project names aid relevance.

19) How many photos per album?

6–12 strong images beat large, messy dumps.

20) Should I translate prompts?

Yes—serve the languages common in your area.

21) Can I ask HOAs for permissioned signs?

Yes—follow local rules; keep messaging helpful.

22) What if a client offers a cash‑for‑review deal?

Decline. Keep reviews voluntary and honest.

23) Are video reviews useful?

Great for the site and social; GBP supports photos best.

24) Does average rating or count matter more?

Both—aim for steady volume and consistent excellence.

25) First step today?

Print QR cards, train crews, and turn on T+0/T+3 automations.

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