Introduction

OfferUp Posting Secrets Only the Top Appliance Stores Know is more than clickbait—it’s a proven checklist. When your titles, photos, pricing, and replies follow a repeatable framework, your store will rank higher locally, spark real conversations, and move inventory faster.

Educational guide only—honor OfferUp policies, disclose refurbished/used status, include accurate photos, and avoid brand misuse or warranty misrepresentation.

1) Why OfferUp Still Wins for Local Appliances

1.1 High‑Intent Local Buyers

Appliance buyers often need a replacement fast. OfferUp’s local focus surfaces your inventory to shoppers ready to pick up today.

1.2 Inventory Turns & Cash Flow

Clean listings and fast replies shorten time‑to‑cash while clearing floor space for higher‑margin pieces.

1.3 Works with Other Channels

Pair OfferUp with Facebook Marketplace, Google Business Profile, and Craigslist to cover discovery, search, and urgency.

2) Compliance & Category Rules (No Surprises)

• Accurately state condition: new, open‑box, refurbished, used; disclose cosmetic flaws.
• Include brand & model numbers; avoid trademark misuse or impersonation.
• Be honest about warranty: manufacturer, store warranty, or none.
• Safety first: no removed serial plates, no recalled models; show power cords & interior condition.
• No bait‑and‑switch pricing; taxes/fees clear in description.

3) Title Formulas That Rank & Convert

• "LG 27" Front‑Load Washer — Steam — Model WM3900 — 90‑Day Warranty"
• "Whirlpool Stainless French Door Fridge 25cu ft — Ice/Water — Delivery Today"
• "Open‑Box Samsung Electric Dryer — Sensor Dry — Stackable — Tested"
• "GE Gas Range 30" — Self‑Clean — Natural Gas — Install Available"

Rules: lead with brand + type + key spec, then condition + benefit (delivery/warranty).

4) Photo & Video Standards (Pro Look, Phone Only)

• Clean, even lighting; avoid harsh overhead glare.
• Order: front • side • interior • control panel • model/serial • any blemishes.
• Include a 5–8s video opening doors, toggling controls, running a quick cycle demo.
• Use uncluttered background; place a size label (e.g., 4.5 cu ft) on one image.

5) Descriptions That Remove Friction

Template
Brand/Model: Samsung WA52A5500 — 5.2 cu ft Top‑Load
Condition: Refurbished & tested (minor scratch right side)
Includes: Hoses + power cord
Size: 27"W x 44"H x 29"D
Delivery: Same‑day in  (+$40) or pickup 10–6
Warranty: 90‑day store warranty
Payment: Cash/CC; tax applies
CTA: "DM 'WASHER' for delivery window or call now"

Keep bullets short. Disclose blemishes upfront to boost trust and reduce returns.

6) Pricing Anchors, Bundles & Urgency

• Show MSRP or typical retail as context (“retails $1,099; our price $699”).
• Bundle washer+dryer sets with a small discount + free hoses/cords.
• Use limited delivery windows (“book by 4pm for today’s route”).

7) Badges, Labels & Trust Signals

• Store profile with address, hours, and recent reviews.
• “Tested” and “Warranty” labels in first photo.
• Before/after cleaning photos; show temp or ice production where relevant.

8) DM Scripts, Auto‑Replies & Handoffs

Auto‑Reply (during hours)
"Thanks for messaging! Yes, it’s available. Delivery in  today or pickup 10–6. Want the quick details and price?"

Two‑Step Qualifier
1) "ZIP code for delivery and stairs?"
2) "Do you need haul‑away of the old unit? (+$25)"

Booking Script
"We can deliver between 2–5 pm. Reply 1 to book, 2 for pickup, or 3 to see a quick video."

9) Pickup, Delivery & Install Workflow

• Collect ZIP, stairs/elevator info, and photos of the space.
• Confirm power/gas/water hookups and shut‑off access.
• Send T‑24/T‑2/T‑30m reminders with map link and driver contact.
• Offer haul‑away and stacking kits where applicable.

10) Renewals, Re‑posts & Inventory Rotation

• Refresh first photo and title every 48–72 hours.
• Rotate colors/finishes to avoid ad fatigue.
• Archive slow movers after 10–14 days; re‑shoot with new angle and price anchor.

11) Boosts & When to Pay for Visibility

Boost best‑sellers on weekends and payday weeks. Prioritize sets, stainless fridges, and front‑load washers with videos and warranty labels.

12) Tracking: What to Measure Weekly

• Views → Messages → Deliveries
• Median reply time and % handled under 3 minutes
• Pickup/delivery within 48h
• Return rate by category; warranty claims

13) 30–60–90 Day OfferUp Scale Plan

Days 1–30: Foundation

1. Clean store profile; add address, hours, and policy highlights.
2. Shoot a reusable photo set per category (washer, dryer, fridge, range, DW).
3. Publish 20 listings with template titles and warranty labels.

Days 31–60: Momentum

1. Enable auto‑replies; set a 10‑minute SLA for human takeover.
2. Test bundles and weekend boosts; measure 48h conversion.
3. Post a short demo video for top 5 models.

Days 61–90: Scale

1. Expand delivery radius; add haul‑away and install upsells.
2. Rotate creative every 7–10 days; A/B three title formulas.
3. Weekly pipeline review; prune slow movers with clearance tags.

14) Troubleshooting & Optimization

• Lots of views, few messages: add video, warranty badge, and price anchor in first line.
• Many messages, few sales: tighten scripts; add delivery windows and haul‑away option.
• High returns: disclose blemishes; add install checks; share care tips.
• Slow replies: set autoresponder; dedicate a salesperson to DMs during peak hours.

Consistency, honest disclosures, and fast communication are the engine behind OfferUp Posting Secrets Only the Top Appliance Stores Know.