Introduction

Marketplace Ads for Water Heater Installs That Convert are engineered listings and boosted posts that make it effortless for homeowners to pick you right now—clear pricing ranges, what’s included, photo proof, and a one-tap way to book same-day or next-day installs.

Compliance: Follow marketplace commerce rules, local codes, permits, fuel handling, venting requirements, and truthful advertising standards. Publish “starting at” ranges with scope notes.

1) Why “Marketplace Ads for Water Heater Installs That Convert” Work

• Urgency fit: Many shoppers are in failure mode. Your listing shows today’s windows.
• Proof density: Real install photos, reviews, license/insured badge remove risk.
• Frictionless path: Instant quote → two time options → pay link or deposit hold.

2) Ad Angles by Intent (Emergency vs. Upgrade)

3) Creative Specs: Photos, Captions, Proof

• Photo set (5–8 images): before, after, pan & drain, vent termination, gas/electrical, permit on panel (if shown), haul-away.
• Captions: city + date + model + what was fixed (e.g., “new thermal expansion tank”).
• Badges: Licensed • Insured • Permit/Code • Warranty length.
• Avoid: Stock-only photos; unlabelled “after” pics; price without scope.

4) Listing Templates (Tank • Tankless)

Template — Standard Tank (40–50 gal)

Title: Same-Day Water Heater Install — 40/50 gal | Licensed • Insured
Price: Starting at ${range} installed (scope below)
Includes: New heater, basic install, pan, haul-away, code connections
Helpful: Send a photo of current heater + vent + label for a 2-min quote
Slots today: {2:30, 4:30} — DM ZIP to hold a time
Note: Permit/expansion device as required by local code. Warranty: {x} years.

Template — Tankless (Condensing)

Title: Tankless Upgrade — Hot Water On-Demand | Rebates + Financing (OAC)
Price: Site-based quote (typ. from ${range}); DM for BTU sizing
Includes: Unit, vent kit, condensate, flush valves, haul-away
To quote: Photo of gas line, vent path, electrical, and existing unit label
Next steps: We size, send a range, and offer {Tomorrow 10:00 / 2:00}

Always pair “starting at” pricing with what’s included and what triggers adders (e.g., long vent run, gas upsizing).

5) Screening Questions that Save Truck Rolls

• Zip code + house type? (garage/closet/attic)
• Fuel and vent type? (gas: atmospheric/power/direct; electric: 240V, breaker size)
• Tank size and label photo? (brand/model/serial)
• Pan, expansion tank, PRV present?
• Any code or access constraints (stairs/attic)?

6) Instant-Quote Logic (Ranges That Convert)

Never promise a fixed price before seeing required code items. Set expectations clearly.

7) DM/SMS Scripts for Fast Booking

First Reply (2-Minute Quote)

Thanks for reaching out! Quick 2-minute quote:
1) ZIP + where the heater sits (garage/closet/attic)?
2) Gas or electric? Send a photo of the label + vent.
I’ll send a price range and hold {Today 4:30} or {Tomorrow 10:00} for you.

Range → Slot

For your setup, most installs land between ${low}-${high} including pan, haul-away, code connections.
Want me to hold {Today 4:30} or {Tomorrow 10:00}? We’ll confirm final after on-site check.

Close (Pay Link vs Deposit)

We can lock {time}. Choose: 
“Pay link now” to finalize, or “Hold my slot” with a ${{deposit}} refundable deposit.
We’ll text tech ETA and permit details.

8) Offers & Add-Ons Without Margin Cuts

• Bundle: install + pan + haul-away + first flush/service credit.
• Finance: $/mo range with OAC and link to terms.
• Care add-on: annual flush/inspection plan at member rate.
• Referral: neighbor intro credit after install is complete.

9) Retargeting & Follow-Up Cadence

• T+15 min: send range + two time windows.
• T+24 h: “Slot still open—want me to hold it and you can confirm by {deadline}?”
• T+72 h: “Leak check guide PDF + we can fit you {next slot}.”
• After install: photo review ask + care tips; schedule first service.

10) KPIs, UTMs & Dashboards

Tag links with utm_source=marketplace&utm_medium=listing&utm_campaign=water_heater_{city}

11) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Build tank & tankless listing templates with proof photos and badges.
2. Create instant-quote script + range table for common scenarios.
3. Enable DM routing + autoresponder; define reply-time SLA.

Days 31–60 (Momentum)

1. Publish 3–5 geo-targeted listings; refresh weekly with new installs.
2. Test “Pay link now” vs “Deposit hold” close; track conversion.
3. Launch retargeting messages and leak-check PDF lead magnet.

Days 61–90 (Scale)

1. Spin up separate tankless upgrade listings with rebate info.
2. Add Spanish listings in relevant ZIPs; localize scripts.
3. Quarterly prune underperforming images; double down on top 3 hooks.

12) Troubleshooting & Optimization