How One Agent Got 73 Leads in 30 Days Without Spending on Zillow
The repeatable playbook for fast, low-cost inbound—built on clear posts, short videos, instant replies, and tight KPIs.
Introduction
How One Agent Got 73 Leads in 30 Days Without Spending on Zillow is a field-tested framework any agent can follow. You’ll set up a simple content system, post consistently on free/low-cost channels, reply in seconds with saved/AI responses, and measure what actually books appointments.
Compliance first: Use neutral, factual language; include brokerage/licensing lines where required; avoid preference/exclusion; and follow each platform’s posting policies.
Expanded Table of Contents
- 1) The 73-Lead Snapshot (Channel Mix & Results)
- 2) Offers & Hooks That Spark Messages
- 3) Creatives: Photos, Reels, and Hero Rotation
- 4) Copy Templates (Titles, Bullets, CTAs)
- 5) Channels: Marketplace, Groups, Craigslist, GBP, IG/YouTube
- 6) Cadence & Dayparting (When to Post)
- 7) Instant Replies (Saved + AI) & Booking Links
- 8) CRM Tags, De-dupe, and Source Attribution
- 9) KPIs & Dashboard (Message → Tour → Contract)
- 10) The 10-Minute Daily Playbook
- 11) 30-Day Sprint Plan (Week-by-Week)
- 12) Troubleshooting: Low DMs, Flags, No-Shows
- 13) Optional Tools & Automations
- 14) Mini Case Breakdown (Example Numbers)
- 15) 25 Frequently Asked Questions
- 16) 25 Extra Keywords
1) The 73-Lead Snapshot (Channel Mix & Results)
| Channel | Posts/Reels | Leads | Notes |
|---|---|---|---|
| Facebook Marketplace | 12 listings | 32 | Fastest DMs; clear photos + simple CTA |
| Local Facebook Groups | 10 posts | 11 | Community-fit titles; pin best 48–72h |
| Google Business Profile (GBP) | 8 updates | 9 | “What’s new” + “Offers” posts; link to form |
| Craigslist (Housing) | 8 posts | 12 | Policy-safe formatting; rotate hero image |
| Instagram Reels / YouTube Shorts | 10 reels | 9 | 15-sec walk-through + “DM TIMES” CTA |
| Total | — | 73 | — |
Result: steady, low-cost inbound without Zillow spend, powered by fast replies and tight booking links.
2) Offers & Hooks That Spark Messages
- Price anchor: “Homes under {price} in {neighborhood}.”
- Availability: “Tours today and this weekend—comment TOUR.”
- Financing: “Owner-financing options—DM INFO.”
- Sellers: “What your home could list for in 60 seconds—DM VALUE.”
3) Creatives: Photos, Reels, and Hero Rotation
- Lead with the brightest room; level verticals; clean edges.
- Post a 15-sec walk-through reel (entry → living → kitchen).
- Rotate hero image every 72–96 hours; pin winners 48–72 hours.
4) Copy Templates (Titles, Bullets, CTAs)
Title
{Beds/Baths or Lot} in {Neighborhood} — {Key Feature}, {Tour Today}Bullets
• Natural light, level floors, updated kitchen
• Close to {park/transit/schools}; flexible tour times
• Transparent terms; disclosures belowCTA
Comment "TOUR" or DM "TIMES" for showings. License {#} • Brokerage {Name}.5) Channels: Marketplace, Groups, Craigslist, GBP, IG/YouTube
Facebook Marketplace & Groups
- Use clear categories and minimal overlays.
- Localize titles; keep captions short and factual.
Google Business Profile
- Post “What’s new” with a booking link or lead form.
- Add 5–10 photos per month; respond to Q&A.
Craigslist (Housing)
- Simple formatting, no exaggerated claims.
- Rotate image order; refresh every few days.
Reels/Shorts
- 15 seconds, one angle per cut; end with CTA screen.
- Caption: price, area, standout feature, booking link.
6) Cadence & Dayparting (When to Post)
- Start at 3–5 posts/week per market.
- Evenings and weekends tend to drive more DMs.
- Refresh heroes and pin your best performer.
7) Instant Replies (Saved + AI) & Booking Links
First response under 60 seconds wins. Use a short opener + link:
"Thanks for the message! Tours today and Sat/Sun. Pick a time here: {calendar link}. Questions on pets/parking? Reply 'FAQ'."Tip: After-hours, let AI answer FAQs and collect the preferred tour time—then a human confirms in the morning.
8) CRM Tags, De-dupe, and Source Attribution
- Use tags like
marketplace,group,craigslist,gbp,reels. - De-dupe by phone/email within 30 days; merge duplicates.
- Track “message → set → held → contract” by source.
9) KPIs & Dashboard (Message → Tour → Contract)
Top
Impressions, saves, click-to-message
Middle
Qualified % and appointments set/held
Bottom
Offers/apps, contracts, ROI
Quality
Complaint rate, policy flags, no-show rate
UTM idea: utm_source=marketplace&utm_medium=organic&utm_campaign=73_leads_30_days
10) The 10-Minute Daily Playbook
- Publish/refresh two posts or one reel.
- Reply to new messages (< 60s) with booking link.
- Confirm tomorrow’s tours; send map links.
- Log outcomes; rotate hero images.
11) 30-Day Sprint Plan (Week-by-Week)
Week 1 — Foundation
- Set templates, booking link, disclosure lines, and tags.
- Publish 6–8 posts across channels.
Week 2 — Momentum
- Add reels; A/B two hooks.
- Pin a top performer 48–72 hours.
Week 3 — Scale
- Localize to 2–3 neighborhoods.
- Introduce seller valuation hook.
Week 4 — Optimize
- Prune underperformers; double down on winners.
- Document SOP, hand off to assistant.
12) Troubleshooting: Low DMs, Flags, No-Shows
| Symptom | Likely Cause | Fix |
|---|---|---|
| Low DMs | Weak hero/hook | Swap brightest photo; add price anchor + CTA |
| Policy flags | Overlay/text claims | Minimize overlays; factual captions + disclosures |
| High no-show rate | No confirmation | SMS confirm + map + reschedule link |
| Duplicate leads | Cross-posting w/o tracking | Use tags, UTMs, and a publish log |
13) Optional Tools & Automations
- AI posting & auto-reply (e.g., a neutral, third-party platform like MarketWiz.ai)
- Calendar with round-robin assignment
- CRM with de-dupe and source tags
14) Mini Case Breakdown (Example Numbers)
How One Agent Got 73 Leads in 30 Days Without Spending on Zillow by combining:
- Hero rotation + reels (visibility)
- Instant replies (speed-to-lead)
- Booking links + confirmations (show-up rate)
- Tags/UTMs (attribution and scaling what works)
15) 25 Frequently Asked Questions
1) Does this require paying for leads?
No—start with organic posts and reels.
2) Which channel should I prioritize first?
Facebook Marketplace for quick DMs, then GBP and Reels.
3) What’s the ideal first photo?
The brightest room with strong lines; level the shot.
4) How long should reels be?
10–15 seconds with one clear CTA.
5) What’s a good CTA?
“Comment TOUR” or “DM TIMES.”
6) Can I post the same listing across channels?
Yes—track with tags/UTMs and rotate copy.
7) How many posts per week?
3–5 per market, plus 1–2 reels.
8) Do I need pro editing?
No—light mobile edits are enough.
9) How do I handle pricing questions?
Share essentials publicly; invite DMs for details.
10) Are group rules a problem?
Read and follow each group’s rules; personalize your intro.
11) What’s the fastest way to book tours?
Auto-reply with a calendar link and a few preset slots.
12) How do I manage multiple markets?
Use market tags and localized templates.
13) Should I add floor plans?
Yes when available—clarity lifts quality.
14) How do I avoid flags?
Minimal overlays, factual claims, and required disclosures.
15) How soon to follow up after a missed call?
Within 5 minutes via SMS + booking link.
16) What KPIs matter weekly?
First-response time, appointments set/held, contracts started.
17) Can I outsource posting?
Yes—give an SOP and review weekly.
18) How do I revive cold leads?
Send a short “new availability” update with 3 open slots.
19) What about seller leads?
Neighborhood valuation reels + form links work well.
20) Is email still useful?
Yes—send a weekly digest of new/price-changed listings.
21) What if I have no listings?
Create neighborhood guides, buyer walkthroughs, and tour slots.
22) Do I need a brand video?
Optional—listing reels usually outperform.
23) How do I show pets/parking rules?
State facts clearly; link to FAQs.
24) How often should I rotate hooks?
Every 2–4 weeks or when performance dips.
25) What’s the end goal?
A predictable flywheel from organic posts → messages → tours → contracts.
16) 25 Extra Keywords
- How One Agent Got 73 Leads in 30 Days Without Spending on Zillow
- free real estate leads
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- real estate reels ideas
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- real estate posting cadence
- hero image rotation
- fair housing compliant copy
- lead attribution crm
- utm tracking real estate
- appointment set rate
- appointment held rate
- real estate kpis dashboard
- organic real estate marketing
- seller valuation leads
- buyer tour requests
- neighborhood localized ads
- real estate sop template
- real estate automation 2025
