Introduction

How Golf Cart Dealers Dominate Local Facebook Marketplace comes down to three levers: (1) listings that the algorithm trusts, (2) replies that happen faster than competitors, and (3) operations that convert messages into appointments. This playbook gives you all three—plus accessories and financing tactics that lift average order value.

Note: Always follow Facebook’s commerce policies, your state’s dealer rules, and truth-in-advertising standards.

1) Marketplace Signals: What the Algorithm Rewards

2) Dealer Listing Template (Copy-Ready)

Title: 2019 Club Car • 48V • New Batteries • Street-Legal Kit • Delivery Available
Price: $6,995 (finance from ~$139/mo OAC)
Location: {City} — delivery up to 50 miles
Highlights: New AGM pack (2024), onboard charger, LED kit, windshield, rear seat, seatbelts
Street-Legal: {Yes/No} • {Speed cap} • {Local ordinance note}
Condition: Fully serviced, clean title/bill of sale
Add-Ons: Enclosure, lift kit, wheels/tires, Bluetooth audio (bundle pricing)
Next Steps: Message “TEST-DRIVE” for today 4–7 PM or tomorrow 10–1

3) Photo & Video Shot List That Sells

1. Hero 3/4 front (daylight)
2. Left/right profile; rear with seat/down
3. Cockpit: wheel, dash, speed limiter
4. Seats/upholstery; floor & pedals
5. Under-seat batteries & charger
6. Tires/tread & suspension
7. VIN/serial; safety kit; accessories
8. 15–45s video walk-around with start/drive

File names: stockID_01.jpg … stockID_12.jpg. Ratios: 4:3 or 1:1 for hero.

4) Title & Description Formulas

• Formula A (Electric): {Year} {Make} {Model} • 48V • New {Battery Type} • {Accessory} • {Delivery}
• Formula B (Street-Legal): {Year} {Make} {Model} • Street-Legal • {MPH} mph • {Seats}-Seat • Finance OAC
• Description Tips: Keep bullets short, mention warranty, delivery radius, and an immediate CTA with two time windows.

5) Pricing, Financing & Bundles

• Show “from $/mo” examples (OAC) to widen budgets.
• Bundle margin-friendly accessories instead of heavy discounting.
• Adjust price weekly based on views→messages; refresh photos when CTR dips.

6) AI Autoresponders: Screening & Scheduling

AI: "Thanks for reaching out! Are you in {City}? Street-legal or community use? 
We can deliver up to 50 miles. 
Want to see it today 4–7 PM or tomorrow 10–1?"

• Qualify for ZIP, street-legal need, delivery, budget.
• Auto-book showroom/test-drive slots with SMS/email confirmations.
• Escalate trade-ins or financing to a rep instantly.

7) Local Groups, HOAs & Neighborhoods

Neighborhood, lake, and HOA groups drive serious buyers—especially for street-legal builds. Respect group promo days and avoid mass duplicate postings.

8) Dealer Ops: Appointments, Test Drives, Delivery

9) Local SEO: GBP, Reviews & City Pages

• Publish “Products” on Google Business Profile with prices and photos.
• City pages (e.g., “Golf Carts in {City}”) improve non-Facebook discovery.
• Automate review requests post-delivery with one-tap links.

10) Posting Cadence & Anti-Flagging Hygiene

• Post/refresh Thu–Sat mornings for peak interest.
• Rotate the first photo and title; never clone identical posts.
• Answer within minutes; Facebook boosts responsive listings.

11) KPIs & Dashboards

12) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

• Create master template + photo standards
• Launch AI replies + calendar
• Post to Marketplace + 2 local groups

Days 31–60 (Momentum)

• Bundle accessories, financing from $/mo
• Weekly title/hero rotation
• Automate review requests

Days 61–90 (Scale)

• Expand to Craigslist/OfferUp/GBP products
• Retargeting + viewed-item nudges
• Dashboard cadence & QA