Introduction

Google Maps Photos That Sell Hardscape Work is a field‑ready framework for landscapers and hardscape crews. The right angles, tidy edges, and outcome‑driven captions build trust fast—so homeowners stop scrolling and start booking yard reviews.

Compliance: Use your legal business name, avoid keyword stuffing, secure permission for any recognizable people, and don’t show house numbers or license plates in photos.

1) Why “Google Maps Photos That Sell Hardscape Work” Works

• Visual proof: Clean joints, crisp cuts, and solid edging sell craftsmanship better than copy.
• Local relevance: Neighborhood mentions and seasonal context match homeowner intent.
• Momentum: Photos → Product/Service → Post → Message → Booked yard review.

2) The Hardscape Shot List: Patios, Walls, Walkways, Drives

Wipe surfaces, brush joints, remove debris, and photograph at the same 4–6 angles on every job to build a recognizable portfolio.

3) Quality Controls: Light, Framing, Cleanliness

• Light: Shoot mornings/evenings for softer shadows; avoid harsh noon glare on pavers.
• Framing: Step back 6–10 ft; keep lines parallel; use 45° to show depth.
• Cleanliness: Blow off dust, rinse gently, tidy tools out of frame.
• Consistency: Same angles + simple edits (straighten, crop) = pro feel.

4) Caption Formula that Converts

Use: {City} • {Month YYYY} • {Project/Material} — {Outcome}

• Example: “Brookside • Sept 2025 • Paver patio (herringbone) — more seating, better drainage.”
• Example: “Oak Hill • Aug 2025 • Retaining wall — secure slope, new garden tiers.”

Never add house numbers, faces, or license plates to captions or photos.

5) Posting Cadence & Batching

• Baseline: 3 photo batches/week, 6–10 images each.
• Seasonal spikes: Post daily during fall patio rush or spring clean‑ups with “Just finished in {Neighborhood}.”
• Batching: Crews drop photos in a shared album; marketing selects, captions, schedules.

6) Pair Photos with GBP Products & Services

7) Photo Review Engine (On‑Site + SMS)

• On‑site ask: “Mind a quick photo review from the patio? It helps neighbors see what’s possible.”
• QR card: Leave a small card at hand‑off.
• SMS T+1 hr: “Everything look good? A quick photo review helps the crew: {shortURL}.” (Include STOP)

8) Post Templates that Trigger Quotes

“Just Finished” Post

Just finished in {Neighborhood}: {Project/Material}. Clean joints, solid edging.
Tap to see angles and book a yard review.

Seasonal Alert

Fall patio rush is here. Want your build in before the holidays? See this week’s openings → {Link}

9) DM/SMS Scripts: From Photo to Yard Visit

First Reply

Thanks for the message! Quick 2: city + project type (patio/walkway/wall)? I can hold {Today 4:30} or {Tomorrow 10:00} for a 15‑min yard review.

Close

For your layout, we can do a free yard review {time}. Prefer a call or site visit? I’ll lock it and text details.

10) KPIs, UTMs & Tracking Dashboard

Use UTMs on link buttons: utm_source=gbp&utm_medium=photos&utm_campaign=hardscape_{city}

11) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Create shared album + shot list; train crews on angles.
2. Publish 5 Products/Services with matching photo sets.
3. Upload 3 batches/week; add city/date/material captions.

Days 31–60 (Momentum)

1. Launch photo review engine (QR + SMS T+1 hr).
2. Post “Just Finished” twice weekly with quote CTA.
3. Build 5 neighborhood pages with photo galleries.

Days 61–90 (Scale)

1. Expand to lighting and kitchen features; add drone where compliant.
2. Quarterly prune weak photos; promote top sets.
3. Partner with HOA/builders for geo‑proof backlinks.

12) Troubleshooting & Optimization