Introduction

GBP Services & Products Setup for General Contractors turns a bare listing into a conversion‑ready catalog. You’ll choose the right category, publish a compliant service list, build product cards that pre‑sell, and pair everything with photo proof, posts, and tracking—so your calls and estimate bookings rise without gimmicks.

Compliance: Use your legal business name, avoid keyword stuffing, show only real work, and obtain permission for any identifiable people or properties. Educational content—not legal advice.

1) Why “GBP Services & Products Setup for General Contractors” Works

• Relevance: Clear services and products match searcher intent (“kitchen remodel,” “tenant improvement,” “deck builder”).
• Proof: Photo sets and Posts replace guesswork with unmistakable craftsmanship.
• Momentum: Services → Products → Post → Message → Estimate is a frictionless path.

2) Categories: Primary & Secondary (What to Pick)

Choose one accurate primary category, then add only relevant secondary categories tied to real scopes.

3) Services: Naming, Grouping, and Order

List what you actually do. Keep names plain, capitalized, and scope‑true. Group by Residential/Commercial if both apply.

Order services by demand. Top four should match your most profitable scopes.

4) Products: Packaged Offers that Convert

Create visual Product cards that pre‑sell the first step or a common package. Each card needs: photo, plain name, short benefit, and a link with UTMs.

UTM example: ?utm_source=gbp&utm_medium=product&utm_campaign=gc_{city}_kitchen_discovery

5) Naming Rules: Clear, Compliant, Clickable

• No emojis or ALL CAPS.
• Avoid superlatives (“best,” “#1”).
• Describe the scope, not just features: “Home addition design‑build”.
• Optional: add city in caption or landing page, not in the business name.

6) Photos: Proof Sets for Each Service

7) Posts: ‘Just Completed in {City}’ Templates

Template

Just completed in {City}: {Scope}. On time and on budget. See photos and book a 20‑min estimate call.

Post twice monthly per major service. Include 3–4 photos and a button linking to your discovery page.

8) Q&A: Seed Real Questions, Publish Clean Answers

• “Do you handle permits for {City}?” → Yes; outline process and timelines.
• “What’s a typical kitchen remodel timeline?” → Give a realistic range with milestones.
• “Do you work weekends?” → Clarify scheduling and noise rules.

9) Messages & Booking: SLAs, CTAs, and Calendars

• Enable Messages with ≤10‑minute reply goal.
• Autoresponder: hours, phone, and link to estimate calendar.
• Offer two time options in replies to speed scheduling.

Calendar UTM: utm_source=gbp&utm_medium=messages&utm_campaign=estimate_booking

10) Service Area: Cities, ZIPs, and Radius

List cities or ZIPs you truly serve. Keep travel realistic for site visits, inspections, and warranty work.

11) UTMs, Call Tracking & CRM Tags

• Use UTMs on every link (Products, Posts, Website).
• Optional: tracking phone line for GBP calls.
• CRM tags: source=gbp, service=kitchen|bath|adu|ti, city={city}.

12) Review Prompts for City + Scope Mentions

On‑site ask at handover, then same‑day SMS with direct review link. Suggest (not script) mentioning city and project type.

13) Insights & KPIs Dashboard

14) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Confirm categories; publish 15 services.
2. Create 6 product cards with photos and UTMs.
3. Enable Messages; add autoresponder; set SLA.

Days 31–60 (Momentum)

1. Post 4 “Just Completed in {City}” updates.
2. Add Q&A; build two city‑specific landing pages.
3. Launch review prompts at handover + SMS.

Days 61–90 (Scale)

1. Expand to 10+ product cards by scope.
2. Create albums per city/project on your profile.
3. Quarterly prune weak photos; promote top sets.

15) Troubleshooting & Optimization