Exterior Contractor Marketing: Siding, Windows, Gutters
Book more profitable installs with a simple, compliant system—built for 2025 attention and local trust.
Compliance: Follow advertising and licensing rules in your state; disclose financing terms clearly; avoid “lifetime” or energy-savings claims without substantiation; respect telemarketing and text opt-in laws.
Introduction
Exterior Contractor Marketing: Siding, Windows, Gutters is a field-tested blueprint for creating steady, high-quality lead flow. You’ll see which channels actually drive installs, how to structure offers that convert, and which KPIs to track from inquiry to paid-in-full—without burning budget or risking policy flags.
Expanded Table of Contents
- 1) Why “Exterior Contractor Marketing: Siding, Windows, Gutters” matters
- 2) ICPs & Job Types (Residential • Multi-family • Light Commercial)
- 3) Channel Fit Matrix (GBP • LSA • Search • Social • Marketplaces • Nextdoor • YouTube)
- 4) Google Business Profile (Local Pack Dominance)
- 5) Google Local Services Ads (Pay-Per-Lead Control)
- 6) Search Ads (Exact-Match Demand Capture)
- 7) Facebook & Instagram (Visual Proof + DM Booking)
- 8) Marketplaces (Facebook Marketplace • Craigslist • OfferUp)
- 9) Nextdoor & HOA/Neighborhood Groups
- 10) YouTube & Short-Form Video (Trust at Scale)
- 11) Website & SEO (City Pages • Galleries • Financing)
- 12) Offers & Copy Templates (Policy-Safe)
- 13) Lead Capture, Routing & Appointment Setting
- 14) Nurture & Review Engine
- 15) Budget Guardrails & Media Mix
- 16) KPIs & Dashboard (From Impression to Install)
- 17) A/B Tests That Move Bookings
- 18) 30–60–90 Day Rollout
- 19) Troubleshooting & Optimization
- 20) 25 Frequently Asked Questions
- 21) 25 Extra Keywords
1) Why this guide matters
- Intent peaks fast: Exterior needs often spike after storms or inspections—be visible where buyers search first.
- Proof closes: Photos, reviews, permits pulled, and warranties reduce friction more than discounts alone.
- Speed wins: Replies within 5 minutes can double appointment-set rates.
2) ICPs & Job Types
Residential
- Vinyl/fiber-cement siding, window replacement (vinyl/wood/clad), seamless gutters + guards.
- Triggers: hail/wind claims, energy bills, curb appeal before sale, wood rot, HOA notices.
Multi-Family & Light Commercial
- Townhome associations, property managers, small retail/office exteriors.
- Decision set: board/PM/owner; schedule windows and warranties are key.
3) Channel Fit Matrix
| Channel | Strengths | Best Use | Watchouts |
|---|---|---|---|
| Google Business Profile (GBP) | Local Pack + reviews | “near me” calls, message leads | Photo freshness, categories, service areas |
| Google Local Services Ads (LSA) | Pay-per-lead; Google-screened trust | High-intent calls/forms | Verification, disputes, job type alignment |
| Search Ads | Exact keyword control | “siding contractor {city}”, “window replacement” | Negatives, mobile CRO |
| Facebook & Instagram | Before/after visuals; DM | Awareness + retargeting | Lead quality varies; fast reply mandatory |
| Marketplaces | Mass local reach | Promos, seasonal slots, bundles | Policy flags; clean copy |
| Nextdoor | Neighborhood trust | Referrals, HOA/PM outreach | Community guidelines |
| YouTube/Shorts | Trust at scale | Explainers, install timelapses | Needs consistent posting |
4) Google Business Profile (Local Pack Dominance)
- Primary category: “Siding contractor” or “Window installation service”; add “Gutter cleaning service”/“Gutter installer.”
- Photos weekly: before/after, close-ups (flashing, trim), crew, permits.
- Products: “Double-hung window install”, “Seamless aluminum gutters + guards.”
- Ask for reviews with job-type keywords; reply within 48 hours.
5) Google Local Services Ads (LSA)
- Complete screening (license/insurance/backgrounds); set job types and service radius.
- Enable booking link; tag calls and dispute irrelevant leads promptly.
- Rotate availability; raise spend where “estimate-held %” is highest.
6) Search Ads (Exact-Match Demand Capture)
- Exact/phrase: siding contractor near me, window replacement {city}, seamless gutters install.
- Negatives: DIY, wholesale, supplies only, internship, jobs.
- Landing page: gallery, warranties, financing, CTA (Call • Text • Book Estimate).
8) Marketplaces (Facebook Marketplace • Craigslist • OfferUp)
- Offer bundles: siding + gutters, windows + exterior trim; list clear inclusions and exclusions.
- Photo order: wide exterior → detail (seams, mitered corners) → warranty card → crew/vehicle.
- Policy-safe copy; no exaggerated claims; instant replies with saved scripts.
9) Nextdoor & HOA/Neighborhood Groups
- Monthly recap post: address, scope, materials, timeline, photos, homeowner permission.
- Encourage tagging in recommendation threads; respect group rules.
10) YouTube & Short-Form Video
- Topics: “How we flash windows,” “Fiber-cement install steps,” “Gutter size & pitch explained.”
- End with location + estimate CTA; add chapter markers and links.
11) Website & SEO (City Pages • Galleries • Financing)
- City pages for siding, windows, gutters; embed maps and permits list.
- Service pages: materials, brands, warranties, financing disclosures.
- Schema: LocalBusiness + FAQ; compress images; sticky call/text bar on mobile.
12) Offers & Copy Templates (Policy-Safe)
{City} • {Service} • {Timeline}
Free exterior check + written estimate. Licensed & insured.
Reply “QUOTE” or call {phone}. Photos and references available.Marketplace Template:
Installed {Service} • Includes removal/haul-away (where applicable)
Warranty: {X} years labor • Financing available (OAC) • Lead-safe practices followed13) Lead Capture, Routing & Appointment Setting
- Forms with 5 fields: name, phone, email, ZIP, service type; optional photos.
- Route by ZIP/crew availability; book 24–72h out; send prep checklist.
- SMS confirm with two time options; attach license/insurance PDF and review links.
14) Nurture & Review Engine
- Drip: Day 0, 1, 3, 7—project gallery, warranties, financing, FAQs.
- Post-install: request review with photo; link to GBP/Nextdoor; showcase in gallery.
15) Budget Guardrails & Media Mix
- New market split: 40% LSA, 25% Search, 20% Social (prospecting + RM), 10% Marketplaces, 5% Nextdoor/YouTube.
- Target CAC ≤ 10–20% of gross margin; reallocate weekly by Estimate-Held % and close rate.
16) KPIs & Dashboard
Top
Calls, forms, DMs
Middle
Qualified %, Estimate-set %, Estimate-held %
Bottom
Close rate, CAC, Days to install, Refunds
Quality
Review velocity, Photo proof added, Dispute win % (LSA)
Benchmarks: reply < 5 min • estimate-held ≥ 55–70% • close ≥ 30–45% (service and market dependent).
17) A/B Tests That Move Bookings
- Offer: “Free exterior check” vs “Priority install slots this month.”
- Hero: wide house shot vs close-up craftsmanship (flashing, trim, miter).
- Form: 3 vs 5 fields; add photo upload option.
- Marketplace title: “Seamless Gutters Installed (Up to X ft)” vs “Gutter + Guard Bundle Pricing.”
18) 30–60–90 Day Rollout
Days 1–30 (Foundation)
- Refresh GBP (categories, services, photos, products); verify LSA.
- Launch Search Ads on exact keywords; set up call tracking.
- Publish two service pages + one city page; add financing disclosures.
Days 31–60 (Momentum)
- Post weekly before/after reels; open Marketplace bundles.
- Collect 10 new reviews with photos; spotlight warranties.
- Start Nextdoor posts; seed HOA/PM relationships.
Days 61–90 (Scale)
- Expand radius/cities with winning creatives; raise LSA and Search where ROI is strongest.
- Publish two case studies; add YouTube explainers.
- Quarterly creative refresh and compliance check.
19) Troubleshooting & Optimization
| Symptom | Likely Cause | Fix |
|---|---|---|
| Many leads, few estimates | Slow replies or weak pre-qual | Auto-SMS < 2 min; ask ZIP, scope, photos; offer two time slots |
| Low close rate | No proof/warranty clarity | Show brands, warranties, permits pulled; gallery with detail shots |
| Marketplace flags | Promotional exaggeration | Use clean, policy-safe titles; list included work clearly |
| High CAC on LSA | Poor disputes or mis-matched jobs | Tighten job types; improve dispute documentation; optimize hours |
20) 25 Frequently Asked Questions
1) What is “Exterior Contractor Marketing: Siding, Windows, Gutters”?
A step-by-step plan to generate and convert exterior leads using channels that work in 2025.
2) Which channel should I start with?
GBP + LSA + exact-match Search. Layer Social/Marketplaces for volume and retargeting.
3) Are lead networks worth it?
Sometimes. Track CAC tightly, cap spend, and pause if shared-lead competition spikes.
4) Do I need professional photos?
Real project photos outperform stock—especially close-ups of craftsmanship.
5) Should I publish prices?
Give ranges and factors (materials, stories, trim, disposal, permits). Avoid bait pricing.
6) How fast should we reply?
Within 5 minutes during open hours; use auto-SMS after hours.
7) What keywords convert best?
“siding contractor near me,” “window replacement {city},” “seamless gutters install.”
8) How do I reduce no-shows?
Send a prep checklist and two alternate time options; confirm day-of by SMS.
9) What’s a healthy CAC?
Target 10–20% of job gross margin; adjust by service and market.
10) Can I run Instagram only?
Use with GBP/LSA/Search so you also capture intent, not just awareness.
11) How important are reviews?
Crucial. Aim for steady weekly review velocity and photo proof.
12) Should I join HOA vendor lists?
Yes—great for repeatable work; provide insurance, references, and scope clarity.
13) What about financing?
Offer clearly with disclosures; increases close rates and average order value.
14) Can we promote energy savings?
Only if substantiated; use “may” and note variability by home, climate, and product.
15) Do reels really help?
Yes—timelapses and “how we install” shorts build trust quickly.
16) Should I niche down?
Specializing (e.g., fiber-cement, premium windows) can lift margins and reviews.
17) How do I track calls?
Use tracking numbers per channel and tag outcomes in your CRM.
18) What image sizes should I upload?
Large, compressed JPGs (≤400 KB), descriptive file names, EXIF cleaned.
19) Are Nextdoor ads useful?
Yes, especially paired with recommendation threads and project recaps.
20) Can I use stock photos?
Minimize. Real projects convert better and support reviews.
21) What warranties should I show?
Brand + labor coverage, transferability, exclusions—in plain language.
22) How do I prevent scope creep?
Written scope with line items; photos; change-order policy shown on the estimate.
23) Do weekday or weekend estimates perform better?
Test both; offer early evening slots; track estimate-held % by time.
24) How do I protect compliance?
Use policy-safe claims, licensing info, insurance proof, and opt-in texting.
25) First step today?
Refresh GBP, verify LSA, publish one city page, and post a before/after carousel with a “DM QUOTE” CTA.
21) 25 Extra Keywords
- Exterior Contractor Marketing: Siding, Windows, Gutters
- siding contractor leads
- window replacement leads
- gutter installation leads
- google local services exterior
- google business profile siding
- window installer search ads
- seamless gutters marketplace
- nextdoor exterior recommendations
- hoa vendor list siding
- fiber cement siding contractor
- vinyl window installer {city}
- downspout gutter guard leads
- exterior warranties explained
- before after exterior photos
- exterior contractor financing
- storm damage siding claims
- energy efficient window leads
- exterior trim flashing details
- city pages exterior seo
- contractor review strategy
- estimate held rate
- local pack rankings exterior
- youtube exterior explainer
- contractor marketing 2025
7) Facebook & Instagram (Visual Proof + DM Booking)