Introduction: Contractor Got 50 Calls in 2 Days – Here's How

Contractor Got 50 Calls in 2 Days – Here's How breaks down the fast-action marketing formula we used for a local home services contractor to generate over fifty quality calls in just 48 hours. By combining hyper-local ad targeting, click-to-call creatives, and instant follow-up automation, Contractor X saw immediate lead flow and booked appointments. This guide reveals every step and tool so you can replicate this rapid-growth strategy.

1. Why “Contractor Got 50 Calls in 2 Days – Here's How” Matters

1.1 Speed Wins in Home Services

Homeowners search for a contractor and call immediately. A fast, visible ad with click-to-call reduces friction and captures high-intent prospects right when they need help.

1.2 Quality Over Quantity

Fifty calls in two days isn’t just volume—it’s quality. Pre-qualified via targeted ad copy and instant messaging, these leads were ready to book estimates, not just browse.

1.3 Blueprint for Replicable Success

This case study provides a step-by-step framework—ad setup, creative templates, automation flows—that any contractor can plug into and see results in days, not months.

2. Case Study Overview: Contractor X

2.1 Business Background

Contractor X offers HVAC and plumbing services in a suburban market. Before this campaign, they relied on referrals and sporadic Google Ads with minimal call volume.

2.2 Initial Challenges

Low ad engagement, slow follow-up (averaging 4 hours), and generic landing pages led to wasted spend and missed opportunities.

2.3 Goals & KPIs

• Generate ≥50 inbound calls in 2 days
• Cost Per Lead (CPL) under $10
• Achieve ≥20% appointment booking rate

3. Lead Generation Strategy

3.1 Hyper-Local Facebook & Google Ads

We targeted a 5-mile radius around the service area. Facebook carousel ads and Google Local Services Ads highlighted same-day estimates and emergency service—designed to trigger immediate calls.

3.2 Click-to-Call Ad Creative

Ad copy featured a strong CTA—“Tap to Call Now for Same-Day HVAC Repairs”—and call extensions. Clear images of technicians in branded uniforms built trust.

3.3 SMS & Messenger Instant Follow-Up

Leads who clicked but didn’t call received an SMS within 5 minutes: “Hi, it’s Alex from Contractor X—saw you need help. Can I schedule your service today?” Response rates soared above 40%.

3.4 Exclusive Service Promotions

We offered a limited-time “$0 Diagnostic Fee” for calls booked within 24 hours, creating urgency and boosting call-through rates.

4. Implementation: Tools & Setup

4.1 Facebook Business Manager

Configured custom audiences from past customers and local homeowners, plus lookalikes. Set up click-to-call objectives and monitored in real-time.

4.2 Google Local Services Ads

Optimized call-only campaigns, bidding on “HVAC repair near me” and “plumber near me,” ensuring top ad placement at peak search times.

4.3 CallRail Call Tracking

Each campaign used unique tracking numbers to attribute calls by channel, ad set, and time of day—enabling precise ROI measurement.

4.4 Twilio SMS Automation

Integrated via Zapier: new leads triggered SMS workflows with personalized messages and booking links, driving missed-call recovery.

5. Results: 50 Calls in 48 Hours

5.1 Call Volume & CPL

Generated 53 unique calls at an average CPL of $9.20—45% below the $17 industry average.

5.2 Conversion and Booking Rates

Of those calls, 22 resulted in booked appointments—a 42% booking rate, exceeding our 20% goal.

5.3 Revenue Impact

Appointments translated to $11,800 in new revenue in the first week—covering ad and tool costs within 72 hours and delivering a 3x ROI.

6. Best Practices for Contractors

• Use click-to-call ads to remove friction and capture intention immediately.
• Follow up within 5–10 minutes via SMS or Messenger to recover missed calls.
• Offer time-sensitive promotions to drive urgency.
• Employ call tracking for clear attribution and budget optimization.
• Continuously A/B test ad copy, target radii, and creative formats.

7. Conclusion & Next Steps

Contractor Got 50 Calls in 2 Days – Here's How proves that with the right combination of hyper-local ads, click-to-call creatives, and instant follow-up automation, contractors can generate immediate, high-quality call volume. To implement this strategy:

1. Set up click-to-call campaigns in Facebook and Google Local Services Ads.
2. Integrate call tracking and attribute calls accurately.
3. Automate rapid follow-up via SMS or Messenger.
4. Launch a time-bound promotional offer.
5. Monitor results daily and optimize in real time.

Put these tactics to work today and watch your phone ring off the hook.