Introduction

Case Study: RV Dealer Generated $2M in Sales Using Marketplace shows exactly how a regional dealership standardized listings, accelerated inbox replies with AI-assisted scripts, and tightened appointment handoffs to convert local marketplace attention into real-world unit sales.

1) Executive Summary & Numbers

2) Dealer Profile & Market Context

• Single metro, two satellite lots; mix of new and certified pre-owned.
• Primary buyers: weekend explorers, remote workers, snowbirds.
• Seasonality: peaks March–June and August–October; service upsells off-season.

3) Baseline Before Marketplace

4) System Stack (Listings → Inbox → Appointments → Close)

1. Listing Generator: SKU-based templates (trim, length, sleeps, weight, tow class, key upgrades) with policy-safe disclosures.
2. Photo Standards: 12–18 images: hero exterior, floorplan, living galley, bath, bedroom, storage, hookups, VIN plate (blur partial).
3. AI-Assisted Replies: instant “Is this available?” + 60-second qualifier (ZIP, use case, tow vehicle, budget, timeline).
4. Scheduler: two time options auto-offered; test-drive confirmation SMS.
5. CRM: source tags, SLA alerts, no-show automations, deposit docs.

5) Listing Templates: Titles, Photos, Categories, Disclosures

Title Formula

{Year} {Brand} {Model} • Sleeps {#} • {Length}ft • {Key Feature} • {Financing Available}

Description Blocks

Highlights: {layout} | {slide-outs} | {solar/awning} | {dry weight}/{GVWR}
Condition: {inspected items}
Includes: {starter kit/walk-through}
Next steps: Comment "APPT" or DM your ZIP to schedule a walk-through.

Always include: current photos, clarity on fees/taxes, and policy-safe wording. Avoid exaggerated claims.

6) Pricing & Offer Strategy (Anchors • Bundles • Scarcity)

• Anchors: Show MSRP or comparable retail as context; state out-the-door expectations clearly.
• Bundles: Starter kit + inspection + first service discount.
• Scarcity: “2 units in this floorplan this month” (only if true); date-bound holds.
• Transparent fees: Doc, title, and prep shown plainly; taxes vary by state.

7) Inbox Playbook: AI Replies, Qualifying, Escalation

SLA target: reply < 3 minutes during hours; < 10 minutes after hours via SMS handoff.

8) Appointment & Test-Drive SOP

• Calendar holds 45 minutes; prep unit (power, water, slides, hitch).
• Arrival SMS: directions + “reply HERE” link; a staffer greets on lot.
• No-show sequence: reschedule link + two alternates + helpful FAQ.

9) KPIs, Dashboards & QA

UTM idea: utm_source=marketplace&utm_medium=organic&utm_campaign=rv_case_study_2025

10) 30–60–90 Day Rollout

Days 1–30 (Foundation)

1. Standardize listing templates; shoot 18-photo sets + floorplans.
2. Install auto-replies + scheduler; define SLAs.
3. Post 5–8 priority models; track by source/variant.

Days 31–60 (Momentum)

1. A/B test titles and hero photos; add two walk-through videos/week.
2. Tighten pricing anchors; publish transparent fee table.
3. Build dashboard; review weekly QA and scripts.

Days 61–90 (Scale)

1. Expand SKUs, nearby cities, and hours based on ROI.
2. Spin up retargeting only for proven winners.
3. Create two public case studies; ask for photo reviews.

11) Compliance & Trust (Photos • T&Cs • Privacy)

• Use authentic photos; blur license plates and sensitive info.
• Disclose doc/title fees and taxes plainly; avoid misleading claims.
• Honor opt-outs; store lead data securely; train staff on scripts.