Introduction

Carport Local SEO: Categories, Services, & Products Setup is the blueprint for metal building and carport dealers who want to dominate city searches without gimmicks. The fastest way to more calls is a compliant GBP with precise categories, service inventory, and product cards that mirror your real installs—supported by photos, reviews, and two-option booking.

Compliance: use your legal business name (no keyword stuffing), disclose financing examples as “estimates,” and never fake locations or reviews. Carport Local SEO: Categories, Services, & Products Setup works long-term only with honest proof.

1) Why “Carport Local SEO: Categories, Services, & Products Setup” Works

• Precision > fluff: correct categories + service list + product cards create relevance.
• Engagement signals: photos, Products views, and Posts keep your profile “fresh.”
• Conversion first: two-option bookings beat “call us” for busy homeowners.

2) Categories: Primary & Secondary (GBP)

Pick a single primary category that best matches buyer intent; use 1–3 supporting secondary categories relevant to your installs.

Keep categories aligned with your website headings and page content to avoid confusion.

3) Services: What to List (and What to Skip)

Services power relevance. Use outcome-based names, not jargon.

Skip vague items like “quality builds” or duplicate services that differ only by size. Use the description box for specs and region notes.

4) Products: Size Cards, Options, and Pricing Strategy

Create Product cards that mirror your top sellers. Use size names buyers actually search.

Images: before → anchors → frame → after. Captions should include size, anchors, and city/ZIP.

Pricing Microcopy
“Most 18×31 installs land between $X–$Y depending on pad and options. Financing available (subject to approval).”

5) Photos & Captions That Prove Quality

• Weekly uploads: pad prep, anchors, frame, after, use-case (truck/RV/boat).
• Match before/after angles; keep files < 2MB; use JPEG/WebP.
• Caption template: {City/ZIP} • {Size/Gauge} • {Anchors} • {Install time}

6) City/ZIP Proof Pages & Internal Links

• Create a page per core ZIP: gallery + map + delivery notes.
• Link each GBP Product to its matching city proof page.
• Include FAQs: permits, wind/snow, pad options, lead time.

7) GBP Posts & Offers That Don’t Discount

• Post 2× weekly: “Just Installed in {City}: {Size/Gauge} with {Anchors}.”
• Use “View Offer” for priority scheduling or free layout consult—not coupons.
• Add UTM tags to track Post clicks in analytics.

8) Review Velocity: Photo Reviews & Reply Scripts

• Ask at install finish with QR card; prompt a photo of the final build.
• Reply within 24 hours; echo the size/anchor details for keyword context.

Reply Script
“Thanks, {Name}! Enjoy the {18×31} with {concrete anchors}. Appreciate you sharing a photo from {ZIP}.”

9) Tracking: UTMs, Call Events, and KPIs

Tag all GBP buttons with UTMs: utm_source=GBP&utm_medium=profile&utm_campaign=carport-products

10) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Set primary/secondary categories; add hours, service area, messaging.
2. Publish Services list with clear descriptions.
3. Create 4–6 Product cards with photos and pricing microcopy.

Days 31–60 (Momentum)

1. Launch weekly photo cadence; post 2× weekly.
2. Build 5 city/ZIP proof pages; link from Products.
3. Collect 20+ photo reviews; reply within 24 hours.

Days 61–90 (Scale)

1. Expand to 10–15 Product cards (sizes + RV/boat use-cases).
2. Partnership backlinks: concrete crews, pad prep, installers.
3. Quarterly KPI audit; prune low-engagement Products.

11) Troubleshooting & Optimization

• Low calls: add Products with “from” pricing and clearer CTAs.
• Weak Maps rank: increase photo velocity and Product detail; publish more city pages.
• Policy flags: remove keywords from business name; avoid fake locations.
• Price pushback: show anchors/gauge proof and install speed vs. DIY kits.

Carport Local SEO: Categories, Services, & Products Setup wins by pairing tidy structure with visual proof and fast responses.