Introduction

Auto Tint & Glass Marketing: Facebook vs Google Strategy helps shops map two different buyer journeys: discovery-driven tint shoppers (Facebook/Instagram/short video) and high-intent glass emergencies (Google Search/LSA/Maps). This playbook gives you channel roles, offer stacks, ad templates, budgets, KPIs, and a 30–60–90 plan that scales bookings without bloated CPAs.

1) Why this framework works

• Match intent: Glass is urgent; tint is aspirational. Your channels mirror that reality.
• Smooth handoffs: Retarget Facebook viewers into Google brand searches; capture emergencies with LSA and tap-to-call pages.
• Proof over hype: Real photos, short reels, price transparency, and quick replies win trust fast.

2) Buyer Journeys: Tint vs Glass

3) Channel Roles

• Facebook/IG: Demand creation for tint, carousel of packages, before/after reels, seasonal promos, retarget site visitors.
• Google Search/LSA: High-intent capture for “auto glass near me,” “windshield replacement today,” branded + service terms.
• Google Business Profile (GBP): Post fresh photos weekly, collect reviews with keywords (tint, windshield, calibration), enable messaging and hours.

4) Keyword & Audience Themes

5) Creative Standards: Photos, Reels, UGC

• Photos: Side profile, 3/4 angles, interior glare comparison, VLT chart shot.
• Reels: 7–15s: meter reading → film install → before/after glare pan.
• UGC: Customer pickup reaction; quick testimonial about heat reduction.
• Compliance: Add “Check your local VLT laws” in caption/footer.

6) Offer Stack & Pricing Psychology

7) Ad Copy Templates

Google Search (RSA)

H1: Windshield Replacement Today | Local Techs
H2: Mobile Service + Calibration Options
Desc: Cracked glass? Call now for same-day time slots. Photos & warranty included.

Facebook Primary Text (Tint)

Summer glare out. Cabin comfort in. Choose Dyed, Carbon, or Ceramic.
See VLT options + lifetime coverage on ceramic. Comment "QUOTE" for packages.

Facebook Headline

Ceramic Tint Packages — From {$$}

8) Geo & Scheduling

• Radius: Tint 10–15 miles; Glass 15–35 miles (mobile crew windows).
• Dayparting: Glass: open phones 7–8am & lunch; Tint: evenings and weekends for quotes.
• Exclusions: Block out unreachable ZIPs and low-margin zones.

9) Landing Pages & Conversion UX

UTM your ads: utm_source=google&utm_medium=search&utm_campaign=auto_glass & utm_source=facebook&utm_medium=social&utm_campaign=tint_packages

10) Measurement & Attribution

• Call tracking (dynamic numbers) + recorded outcomes
• Offline Conversion Import (OCI) from POS/CRM to ad platforms
• GBP insights: calls, direction requests, messages

CPA = Ad_Spend / Completed_Jobs
Quote→Book = Booked / Quotes
Book→Show = Showed / Booked
Show→Close = Closed / Showed

11) Budget Splits & Examples

12) Retention, Upsells & Reviews

• After tint: email/SMS tips + ceramic upgrade path for other vehicles
• After glass: wiper upgrade, cabin filter check, follow-up inspection
• Review request with photos; ask for “tint,” “windshield,” “mobile service” keywords

13) 30–60–90 Day Rollout Plan

Days 1–30

1. Launch Google Search/LSA for glass + GBP optimization.
2. Publish tint package page with VLT chart and quote form.
3. Create 3 reels + 10 photos; turn on Facebook retargeting.

Days 31–60

1. Expand keywords; add city/ZIP ad groups.
2. Test ceramic vs dyed creatives; rotate headlines.
3. Set up call scoring and OCI.

Days 61–90

1. Duplicate winning adsets to adjacent ZIPs.
2. Add financing message tests; extend store hours in ads.
3. Systematize review requests and UGC capture.

14) Troubleshooting & Optimization