Introduction

AI Follow-Up That Moves Land Buyers From Curious to Closed is a land‑specific framework for catching hot inquiries fast, qualifying without friction, sending parcel proof, and getting real‑world visits on the calendar—without resorting to blanket discounts.

Compliance: Obtain explicit consent for SMS/WhatsApp; include STOP/Unsubscribe in every message; respect privacy laws (TCPA/GDPR). Always provide equal housing language where applicable.

1) Why “AI Follow-Up That Moves Land Buyers From Curious to Closed” Works

• Proximity to decision: Land searches are high‑intent; rapid, useful replies win meetings.
• Proof over pitch: Maps, utilities, and access notes answer 80% of questions.
• Momentum: Message → Map Packet → Visit → Offer = a friction‑light path to closing.

2) Signal Map: Portal → Website → SMS → Call‑in → Ads

3) Smart Segmentation (Purpose • Timeline • Financing • Utilities)

• Purpose: Homestead • Recreation • Investment/Build • Infill.
• Timeline: This month • 1–3 months • 3–12 months.
• Financing: Cash • Bank land loan • Owner finance.
• Utilities: Power/Water/Septic/Internet status, perc test, flood/topo.

4) Copy Frameworks (CASA • PLOT • BEAR)

• CASA: Context → Ask → Solve → Advance
• PLOT (for land): Purpose → Land facts → Options → Time
• BEAR: Benefit → Evidence → Ask → Route

5) Channel Playbooks: SMS • Email • Calls/Voicemail • WhatsApp • Ads

SMS (opt‑in)

{{brand}}: Saved your {{acres}}‑acre interest at {{county}}.
Map packet + utilities here → {{link}}
Hold a site visit: Today 4:30 or Sat 10:00? Reply 1 or 2. STOP to opt out.

Email (HTML or plain)

Subject: {{parcel_name}} maps + quick visit options
Hi {{first_name}}, here are the maps, utilities, and CCR summary for {{parcel_name}}. Want me to hold a 30‑min visit? {{book_link}}

Calls/Voicemail

“Quick update on {{parcel_name}}—power nearby, perc notes in your email. Want Sat morning or Mon afternoon to walk the property?”

WhatsApp (international)

Hi {{first_name}}—dropping the GPS pin 📍 and a 60‑sec walk‑in video. Would you like two visit windows?

Ads Retarget

“Still eyeing {{county}} acreage? See access map + utilities. Book a 30‑min walk.”

6) Speed‑to‑Lead & Handoffs (AI ↔ Human)

• 0–60 sec: AI acknowledges, shares packet link, offers two visit times.
• ≤10 min: Human confirms, adjusts times, answers nuanced questions.
• After hours: Autoresponder + morning callback window + weather note.

7) Script Library (Copy/Paste)

First Reply (SMS)

Thanks for reaching out about {{parcel_name}} ({{acres}} acres). Map + utilities → {{link}}
Fastest next step: visit. I can hold {{Today 4:30}} or {{Tomorrow 10:00}}.

Qualify (3 questions)

1) Use for the land? 2) Timing? 3) Cash, bank, or owner finance?

Objection: Access

Good question—here’s a 30‑sec approach video and gate note. We can meet at {{landmark}} and ride in.

Objection: Utilities

Power at {{distance}}. Water via {{well/municipal}}. Septic needs {{perc_status}}—I’ll include the notes.

Ghosting Recovery

Still considering {{parcel_name}}? I can hold Sat 10:00 or send two similar parcels under ${{price}} with easier access.

Close

If you like what you see on the walk, we can write a simple offer with a {{x}}‑day due‑diligence period. Want me to bring a draft?

8) Offer Architecture Without Heavy Discounts

9) Site‑Visit Logistics (Pins, Access, Safety)

• Send GPS pin and a turn‑by‑turn screenshot; confirm 4x4 if needed.
• Meet at a landmark; caravan to gate. Share gate code only by phone when appropriate.
• Safety kit: cones, first‑aid, spare battery; check weather and daylight.

10) Parcel Landing Pages That Convert

• Hero: drone or frontage shot with boundaries sketched.
• Interactive map with layers: topo, flood, parcels, roads.
• Utility matrix + CCR/HOA bullets + downloads.
• CTA: Book a 30‑min walk • Request owner finance terms.

11) Owner Financing & Lender Flows

12) CRM & Map Integrations

• Fields to track: parcel ID/APN, GPS, acres, utilities, price, source, persona, timeline, financing.
• Attach map packet PDFs and visit notes to the contact/deal.
• Auto‑update status: New → Qualified → Visit Set → Offer → Under Contract → Closed/Lost.

13) KPIs, UTMs & Attribution

UTMs: utm_source={{channel}}&utm_medium=followup&utm_campaign=land_curio_to_closed

14) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Turn on webhooks from portal/website/SMS into your CRM.
2. Load first‑reply scripts and parcel packet templates.
3. Publish three parcel landing pages with map layers.

Days 31–60 (Momentum)

1. Add owner‑finance flows and lender intros.
2. Launch retargeting with map screenshots and visit CTAs.
3. Start weekly KPI dashboard + holdout tests.

Days 61–90 (Scale)

1. Translate scripts for second language markets.
2. Standardize persona segments and templates across parcels.
3. Quarterly prune low‑performers; refresh creative.

15) Data, Privacy & Consent

• Explicit opt‑in by channel; include STOP/Unsubscribe and a preferences link.
• Store consent timestamps and source; avoid sensitive data in messages.
• Provide equal housing statements and clear disclaimers for maps/estimates.

16) Troubleshooting & Optimization