Roofing Lead Generation: Storm Season Strategy
Turn weather spikes into booked inspections with pre-storm prep, rapid response, and a compliant, scalable channel mix.
Note: Laws vary by state. Avoid acting as or implying you are a public adjuster where prohibited. Verify telemarketing, canvassing, and advertising rules locally.
Introduction
Roofing Lead Generation: Storm Season Strategy is your 2025 field playbook to capture post-storm demand. You’ll get a 72-hour response blueprint, compliant offer templates, AI reply scripts, budget splits, KPI targets, and a 30–60–90 plan that keeps calendars full without burning crews out.
Expanded Table of Contents
- 1) Why storm-season marketing works (and fails)
- 2) 72-Hour Timeline: Pre-Storm → Day 14
- 3) Offer Stack & Landing Page Frameworks
- 4) Channel Mix: LSA, Search, SEO/GBP, Meta, Nextdoor
- 5) Marketplace & Community Posts (Policy-Safe)
- 6) Door-to-Door vs Digital: Hybrid SOP
- 7) Proof Assets: Photos, Drone, UGC & Before/After
- 8) AI Responder Scripts: DM/SMS/Chat
- 9) Lead Qualification & Scheduling Rules
- 10) Insurance & Legal Guardrails
- 11) KPIs & Dashboards
- 12) Budget Tiers & Zip Targeting (Illustrative)
- 13) 30–60–90 Day Rollout Plan
- 14) Troubleshooting & Optimization
- 15) 25 Frequently Asked Questions
- 16) 25 Extra Keywords
1) Why storm-season marketing works (and fails)
- Works: Intent spikes in affected ZIPs; homeowners need fast assessments and documentation.
- Fails: Slow replies, vague offers, no proof, and non-compliant insurance language that kills trust.
- Fix: Clear offers, zip-precise ads, instant scheduling, and visible proof (drone, chalk, shingle close-ups).
2) 72-Hour Timeline: Pre-Storm → Day 14
| Window | Actions | Goal |
|---|---|---|
| Pre-Storm (Forecasted) | Prep GBP posts, landing page, SMS templates. Load storm ZIPs. Enable call tracking. | Readiness & routing |
| Day 0–1 | Turn on LSA/Search to storm ZIPs. Pin emergency tarping line. Publish proof posts. Launch AI chat with 2 time slots. | Book inspections fast |
| Day 2–3 | Neighborhood posts (policy-safe), Nextdoor replies, canvassing with permits where required, upload first case photos. | Expand reach |
| Day 4–14 | Retarget site visitors, publish before/after, request reviews, email/SMS reminders to no-shows. | Sustain pipeline |
3) Offer Stack & Landing Page Frameworks
Core Offers
- Free storm damage inspection (photos + report)
- Emergency tarping (clear pricing; where allowed)
- Priority scheduling for seniors/first responders (optional)
- Financing options on approved credit (disclose terms)
Landing Page Layout
Headline: Storm in {City}? Get a Same-Day Roof Check
Proof: Photo grid + local reviews
CTA: Pick a time (Today 4:30p / 6:15p)
Trust: Licenses • Insurance • Warranty bullets
Compliance: We are not public adjusters. We provide documentation only.4) Channel Mix: LSA, Search, SEO/GBP, Meta, Nextdoor
- Google LSA: Verified profile, expanded hours post-storm, category: “Roofer,” call recording on.
- Search: Terms like “hail roof inspection,” “emergency tarping,” “roof leak after storm.” Add negatives: DIY, materials only.
- SEO/GBP: Storm update post, photos, “Products” cards for inspections/tarping. Q&A seeded with policy-safe answers.
- Meta/IG: Zip-radius creatives with local landmarks; 15–30s reels of inspection process.
- Nextdoor: Business posts + replies to recommendations; prioritize affected neighborhoods.
5) Marketplace & Community Posts (Policy-Safe)
Title: Storm Damage Roof Inspection — Photos & Written Report
Body: Same-day appointments in {ZIPs}. Licensed & insured. We document what we see; you decide next steps.
CTA: Comment "CHECK" or DM preferred time (Today 5:30p / 7:15p).Avoid insurance promises or claims handling language. Keep copy factual and service-focused.
6) Door-to-Door vs Digital: Hybrid SOP
- Use digital to book routes; canvass only where permitted. Wear visible ID, log addresses, capture consent.
- Leave-behind cards with QR to booking link. Respect do-not-solicit signage.
- Sync canvassing notes to CRM with photos and follow-ups.
7) Proof Assets: Photos, Drone, UGC & Before/After
- Drone overviews (where legal); shingle close-ups; chalk circle hail hits; soft-metal dents; date-stamped.
- Technician intro shot + quick roofline walk-through.
- Before/after collages for socials and landing pages.
8) AI Responder Scripts: DM/SMS/Chat
First Reply (DM/SMS)
Yes—we’re in {Neighborhood} today ✅
Pick a spot: {5:30p} or {7:15p}?
We’ll document with photos + a short report.
Reply with your address and "BOOK".No-Show Recovery
We saved a spot near you tomorrow.
Prefer {10:00a} or {1:30p}?
No pressure—just photos & a written summary.9) Lead Qualification & Scheduling Rules
| Question | Why | Routing |
|---|---|---|
| Address + ZIP | Eligibility + crew routing | Auto-assign to nearest crew |
| Leak now or preventative? | Prioritize emergencies | Flag “EMERGENCY” for ASAP |
| Roof age/material | Scope & estimate accuracy | Attach material checklist |
| Best 2 times today | Reduce back-and-forth | Offer slot A/B + calendar link |
10) Insurance & Legal Guardrails
- Do not negotiate with insurers or represent as a public adjuster where prohibited.
- Be accurate in advertising; no “free roof” claims. Offer inspections and documentation.
- Follow TCPA for SMS; obtain consent; provide STOP language.
- Check drone and airspace rules; obtain permits for canvassing if required.
11) KPIs & Dashboards
Top
Leads, time-to-first-reply, booking rate
Middle
Inspections completed, doc packs delivered
Bottom
Approved jobs, close rate, gross margin
Quality
Review velocity, complaint rate, compliance incidents
CPA = ad_spend / approved_jobs
Lead→Inspect = inspections / leads
Inspect→Approve = approved_jobs / inspections
Profit = revenue * gross_margin - ad_spend - labor_overhead12) Budget Tiers & Zip Targeting (Illustrative)
| Tier | Monthly Budget | Split | Notes |
|---|---|---|---|
| Lean | $2k–$4k | LSA 45% • Search 25% • GBP/SEO 15% • Meta 10% • Tools 5% | Emergency capture first |
| Grow | $4k–$9k | LSA 40% • Search 25% • SEO 15% • Meta/Nextdoor 15% • Remarketing 5% | Zip expansion + retarget |
| Scale | $9k–$25k+ | LSA 35% • Search 25% • SEO 15% • Meta/Video 15% • Nextdoor 5% • Remarketing 5% | Dominate storm cluster ZIPs |
Zip strategy: prioritize hail/wind swaths first, then concentric ZIPs by roof age and claim history (where lawful to use aggregated data).
13) 30–60–90 Day Rollout Plan
Days 1–30 (Foundation)
- Launch LSA/Search to target ZIPs; unique numbers and call recording on.
- Publish inspection landing page + GBP storm post; load AI chat scripts.
- Prepare canvassing SOP and permits; build photo proof checklist.
Days 31–60 (Momentum)
- Add Meta zip creatives + Nextdoor posts; retarget site visitors.
- Automate review requests with photo prompts; post first case study.
- Refine negatives; raise LSA caps during weather spikes.
Days 61–90 (Scale)
- Duplicate best ZIP adsets to adjacent ZIPs; extend hours.
- Publish 2 more case studies; short reels of inspection process.
- Hire/train an additional inspection crew if calendar >85% utilization.
14) Troubleshooting & Optimization
| Symptom | Likely Cause | Fix |
|---|---|---|
| High clicks, low bookings | Weak CTA; too many fields | Offer two times; reduce form to Name/Phone/Address |
| No-shows | No reminders | T-24/T-2 SMS with tech photo + map pin |
| Policy flags | Insurance language | Remove claims promises; add compliance note |
| Slow replies | No after-hours plan | AI chat + SMS handoff; on-call rotation |
15) 25 Frequently Asked Questions
1) What is “Roofing Lead Generation: Storm Season Strategy”?
A repeatable system for turning weather events into booked inspections—ethically and efficiently.
2) Do I need ads to win storm leads?
Ads accelerate reach, but GBP, reviews, and neighborhood posts can start the flywheel.
3) Which channel should I fund first?
Google LSA/Search for intent capture; layer Meta/Nextdoor for reach.
4) What’s a good response time?
Under 2 minutes during peak; use AI/SMS after-hours.
5) How many inspections per day per crew?
Often 6–10 depending on travel time and documentation.
6) Should I offer free tarping?
Offer with clear limits or pricing; safety and liability first.
7) Can I say “free roof” in ads?
No. Avoid insurance promise language; provide documentation only.
8) What photos convert best?
Close-ups of damage, soft-metal dents, drone overviews, technician on site.
9) Does Nextdoor really help?
Yes in affected neighborhoods—engage and respond quickly.
10) Should I use door hangers?
Yes where legal—QR to booking page with two same-day slots.
11) What if I’m new to storms?
Partner with a mentor crew; over-document; keep scope realistic.
12) Do I need a CRM?
Yes—for routing, dedupe, photos, and attribution.
13) How do I prevent duplicate leads?
Use phone/email dedupe and one booking link per household.
14) How do I price inspections?
Free with photo report is common; tarping can be paid.
15) What about warranties?
List manufacturer and workmanship terms; avoid over-promising.
16) Can I use drones?
Yes where legal; follow FAA/airspace rules and privacy laws.
17) What’s a reasonable CPA?
Illustrative: $80–$250 per approved job; varies by market and storm size.
18) How do I scale crews without chaos?
Route by ZIP clusters; standardize photo checklists; daily huddles.
19) How do I handle no heat/leak emergencies?
Prioritize with an emergency tag; offer nearest two timeslots.
20) How soon to ask for a review?
When inspection/report is delivered or job completed—include photos.
21) Can AI book jobs directly?
Yes—offer two slots, collect address, and send confirmation SMS.
22) Are marketplace posts allowed?
Service listings are generally allowed; keep copy factual and policy-safe.
23) What scripts reduce cancellations?
“We’re 10 minutes out; tech photo attached; please confirm access.”
24) Should I advertise financing?
Yes with clear terms and disclosures.
25) First step today?
Publish the inspection landing page and turn on LSA in your top storm ZIPs.
16) 25 Extra Keywords
- Roofing Lead Generation: Storm Season Strategy
- roofing storm leads
- hail damage roof marketing
- wind damage roof inspection
- emergency roof tarping service
- roofer google local services ads
- roofing search ads keywords
- roofing google business profile
- roofing nextdoor marketing
- roofing facebook reels
- roofing marketplace listing template
- roofing canvassing script
- roof inspection photo checklist
- drone roofing inspection
- roofing sms booking script
- roofing ai chat responder
- storm zip targeting
- roofing kpi dashboard
- roofing review request template
- roofing compliance wording
- insurance claim roof documentation
- leak repair after storm
- roofing financing ads
- roofing remarketing audiences
- roofing 30 60 90 plan
