Introduction

5 Ways to Use LinkedIn Ads for Commercial Property Tours gives CRE teams a direct path from impressions to in-person walkthroughs. Instead of “brand-only” awareness, you’ll build audiences of actual decision-makers and convert them with floor plans, incentive tours, and frictionless booking.

Compliance: Use accurate availability, disclose tour incentives, and respect privacy choices. This guide is educational—not legal advice.

1) Why “5 Ways to Use LinkedIn Ads for Commercial Property Tours” Works

• Role-accurate targeting: reach CFO/COO/Facilities, not random “property fans.”
• Proof-first creative: floor plans, spec sheets, parking ratios, TI—all in-feed.
• Fast handoff: book tours from the ad with calendar links and SMS confirms.

2) Way #1 — Lead Gen Forms with Instant Calendar

• Use Lead Gen Forms with prefilled work email + phone.
• Custom question: “Preferred tour window?” (AM/PM + date)
• Post-submit: redirect to booking page (/tour) with live slots.
• Autoresponder email + SMS: “Hold placed for Thu 10:30—confirm?”

Short form (Name, Company, Email, Phone, City) → higher completion, faster tours.

3) Way #2 — Message/Conversation Ads for Concierge Tours

• Sender: senior broker or asset manager (credibility).
• Buttons: “Book 20-min tour,” “Get floor plans,” “Ask a quick question.”
• Attach property one-pager; don’t over-pitch—ask for size/timing.

Subject: Quick tour next week?
Hi {{firstName}}, we have {{SF}} ready in {{submarket}} with {{parking}} parking.
Want me to hold a 20-min walkthrough on Tue or Thu?

4) Way #3 — Document Ads (Stack: Flyer → Floor Plans → Test Fit)

• Upload a multi-page PDF: hero photo → stack/amenities → floor plan → test fit.
• Gate the download or retarget viewers ≥ 50% pages.
• CTA to book tour; add parking ratios, TI, ceiling heights inline.

5) Way #4 — Website Clicks + Retargeting (Spec Sheets & 3D)

• Send to fast landing pages (under 2s). Above fold: availability, map, parking, CTA.
• Install Insight Tag; create audiences of spec-downloaders and 3D viewers.
• Retarget with “One question” ads: timing, size, or budget.

6) Way #5 — Event Ads for “Tour Days” & Broker Opens

• Create a LinkedIn Event named “Tour Day — {{Property}}.”
• Promote to target titles within 10–20 miles; offer coffee/parking validation.
• Sync registrations to your CRM; send map & access code by SMS the morning of.

7) Audience Recipes: Titles, Functions, ABM & Lookalikes

8) Creative & Copy: Proof-First Frames

9) KPIs, Benchmarks & Dashboards

Track UTM like li_{format}_{submarket}_{sf} and push offline “Tour Held” events back to your ad platform.

10) 30–60–90 Day Launch Plan

Days 1–30 (Foundation)

1. Build two landers per asset: /overview and /tour (calendar).
2. Launch Lead Gen Forms + Document Ads for top 2 assets.
3. Set up Insight Tag, CRM sync, and SMS confirmations.

Days 31–60 (Momentum)

1. Activate Conversation Ads from senior broker profiles.
2. Create retargeting for spec/3D viewers; add Event Ads for Tour Day.
3. Publish two case snapshots: “From click to signed LOI.”

Days 61–90 (Scale)

1. Roll out to secondary assets; add ABM company lists by industry.
2. Introduce lookalikes seeded from “tour held.”
3. Quarterly creative refresh: new floor plans and commute maps.

11) Troubleshooting & Optimization

12) Swipe File: Ads, InMail, and Follow-Ups

Single Image Ad (Prospecting)

Headline: Tour {{SF}} in {{Submarket}} — TI Available
Text: Hold a 20-min walkthrough this week. Parking {{ratio}}/1K, transit {{mins}} min.
CTA: Book Tour

Document Ad Caption

{{Property}} • {{Address}} — Floor plans inside.
Flip to page 3 for divisibility, page 4 for test fit. Book a walkthrough in 30 seconds.

Post-Submit SMS

“Tour hold for Thu 10:30 at {{Property}}. Reply 1 to confirm, 2 for Fri 2:00.
We’ll text parking & access morning-of.”