Introduction

3 DM Scripts That Convert After-Hours Plumbing Leads gives your team a friendly, step‑by‑step way to acknowledge emergencies, gather essentials, and offer the first available time—without promising what you can’t deliver or haggling at midnight.

Safety & Compliance: No hazardous DIY steps. For gas leaks/active fire risks, advise 911 immediately. Use consent language when switching channels (e.g., to SMS). This guide is educational—not legal advice.

1) Why “3 DM Scripts That Convert After-Hours Plumbing Leads” Works

• Calm clarity: Simple choices beat midnight negotiations.
• Predictable path: Acknowledge → Triage → Time options → Confirm.
• Trust in 10s: Credentials and reviews reassure anxious homeowners/PMs.

2) Guardrails: Safety, Tone, and Compliance

• Never provide risky repair steps. Offer shut‑off guidance only.
• Keep tone: steady, brief, respectful. Avoid upsell adjectives at night.
• Switch to SMS only with consent; store timestamp and channel.

3) Speed Layer: SLAs, Quiet Hours, and Auto‑Replies

4) The 3 DM Scripts (Copy‑and‑Paste)

Thanks for messaging {Brand} — you’re in the right place.
Quick check:
1) ZIP?
2) What’s happening? (burst/leak/no hot water/backed‑up drain)
3) Is water OFF at the main? (If not, turn handle 90° at the street/closet.)
We can hold {Tomorrow 8:30–10:00} or {Tomorrow 2:00–3:30}. Which should I lock?

Hi! I see your message about {issue}. We cover {ZIP range}.
Photo of the area helps if safe. Our first openings:
• {Tue 8:00–9:30}
• {Tue 1:30–3:00}
Reply with a number and I’ll send a calendar invite + arrival text.

Thanks — it’s after hours but I can queue you for first‑available.
OK to text updates to this number? (Reply YES to consent.)
Next steps: I’ll lock {Morning Window} and send shut‑off tips + tech ETA in the morning.

All set for {Day} {Window}. You’ll get “I’m on my way” with live ETA.
If anything changes, reply RESCHEDULE for new times.

5) Triage Matrix: What to Ask and When

6) Proof & Attachments That Build Trust Fast

• Link: license/insurance page, recent 5‑star reviews.
• Photo request (if safe): close‑up and a 6–8 ft wide shot.
• Arrival expectations: uniformed tech, ID badge, shoe covers.

7) Pricing & Scope Language That Doesn’t Backfire

Transparent note:
“After‑hours diagnostic from ${range}. Upfront options before any repair. No surprises.”

Avoid fixed quotes sight‑unseen. Use ranges and confirm onsite.

8) Routing & Escalation: Zip, Severity, and Coverage

• Route by ZIP and issue type to the closest on‑call tech.
• Escalate true emergencies to live call with rate disclosure.
• Decline out‑of‑area kindly with a referral if available.

9) Nudges, Reminders & No‑Show Prevention

• Auto calendar invite + map link.
• 2‑hour reminder with “On my way/Running late/Reschedule” buttons.
• After job: review ask with short link.

10) KPIs & Simple Dashboard

11) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Paste scripts into DM/chat tools and set quiet hours.
2. Publish license/insurance/reviews page; collect proof links.
3. Create two daily morning windows per tech.

Days 31–60 (Momentum)

1. Add calendar invites and 2‑hour reminders.
2. Log photos to parts checklist for prep.
3. Start simple KPI sheet (speed, bookings, show rate).

Days 61–90 (Scale)

1. Automate routing by ZIP/issue. Add “on my way” ETA.
2. Quarterly script refresh; prune low‑performing steps.
3. Offer PM/vendor program for multi‑unit properties.

12) Troubleshooting & Optimization