8. 25 Frequently Asked Questions

1. What is geofencing?

Geofencing uses mobile location data to target ads to devices within a defined geographic boundary, ideal for hyper-local outreach.

2. How much does direct mail automation cost?

Platforms like Lob start around $0.35 per postcard, including printing and postage, with volume discounts at scale.

3. Which CRM is best for land flips?

Podio offers flexible, highly customizable pipelines; Zoho CRM balances power with affordability for smaller teams.

4. How to integrate SMS and email?

Use Zapier or native integrations to sync contacts and trigger drips based on campaign tags or CRM stage changes.

5. What AI scoring variables matter?

Equity percentage, deed age, engagement rate, and property zoning indicators—combine these for accurate prioritization.

6. Do I need A/B testing?

Yes—testing messaging and creatives helps identify the highest-converting assets, boosting overall ROI.

7. How often refresh ad creative?

Every 2–4 weeks to prevent ad fatigue and maintain audience engagement.

8. What metrics to track?

Lead volume, cost per lead, lead-to-offer rate, offer-to-close rate, and average profit per deal.

9. Can I use one tool for all?

While some platforms bundle features, best results come from specialized tools integrated into a cohesive stack.

10. How to manage vendor costs?

Start with top-priority channels, measure ROI, then scale budgets on platforms delivering highest profit per dollar.

11. What is drip email?

Automated sequence of emails sent over time, designed to nurture leads through education and calls-to-action.

12. How to avoid data silos?

Use a central CRM and sync all lead sources via APIs/Zapier to ensure everyone works from the same dataset.

13. What is LandGlide?

LandGlide provides property boundaries, owner info, and parcel data via a mobile app for on-site prospecting.

14. How to optimize direct mail lists?

Filter by recent ownership changes, equity levels, and loan status to ensure high-propensity recipients.

15. Are social media tools worth it?

Tools like Lyne.ai streamline prospect discovery and messaging on platforms often overlooked by competitors.

16. How to handle unsubscribes?

Implement clear opt-out links in emails and honor SMS STOP requests immediately to maintain compliance.

17. What is UTM tagging?

Appending campaign parameters to URLs so you can attribute web traffic and leads back to specific ads.

18. How to scale across markets?

Clone successful campaigns, adjust geo-targeting, and tailor creatives to each region’s demographics.

19. Can AI handle property analysis?

Emerging tools use machine learning on public records to estimate ARVs and hold times, speeding your vetting process.

20. What’s a good lead-to-close ratio?

Top flippers convert 10–15% of leads into deals; aim to improve this through better targeting and follow-up.

21. How often review dashboards?

Dashboard checks daily for anomalies, weekly for trends, and monthly for strategic pivots.

22. Are there free tools?

Some GIS mapping apps and basic CRM tiers are free; however, premium features often justify their cost in ROI.

23. How to comply with spam laws?

Obtain express consent, include identification and opt-out info, and maintain records of permissions.

24. What team roles are needed?

Marketing Manager for campaigns, Operations for direct mail, Analyst for data, and Acquisition Specialist for calls.

25. Where to learn more?

Visit Market Wiz AI’s blog for deep-dive tutorials, case studies, and advanced land-flipping playbooks.