15 Real Estate Listing Templates That Convert (Free Download)
Copy-paste frameworks for residential, rentals, land, and commercial—optimized for clarity, compliance, and fast inquiries.
Introduction
15 Real Estate Listing Templates That Convert (Free Download) is your ready kit for faster posting and higher-quality DMs. Each template uses tokens (like {City}, {Beds}, {Lot Size}) so you can swap details quickly while staying Fair Housing-friendly and platform-safe.
Compliance first: Use neutral, factual language; avoid preference/exclusion; include license/brokerage where required; follow each platform’s rules.
Expanded Table of Contents
- 1) How to use tokens & customize fast
- 2) Channel tips (Marketplace, Groups, Craigslist, GBP, Reels/Shorts)
- 3) The 15 Real Estate Listing Templates That Convert (Free Download)
- 3.1 Starter Residential
- 3.2 Luxury Home
- 3.3 New Build / Spec Home
- 3.4 Price Drop
- 3.5 Open House
- 3.6 Rental Apartment
- 3.7 Pet-Friendly Rental
- 3.8 Student Housing
- 3.9 Waterfront / Lake
- 3.10 Mountain / Cabin
- 3.11 Investment Duplex/Triplex
- 3.12 Land / Acreage
- 3.13 Commercial: Warehouse/Flex
- 3.14 Coming Soon
- 3.15 New to Market (Hot Listing)
- 4) Channel mapping & formatting table
- 5) A/B testing hooks, heroes, and CTAs
- 6) Pre-publish QA & anti-flag checklist
- 7) KPIs & dashboards (message → tour → contract)
- 8) Free Download: ZIP + Google Doc
- 9) 25 Frequently Asked Questions
- 10) 25 Extra Keywords
1) How to use tokens & customize fast
Replace tokens like {City}, {Neighborhood}, {Beds}/{Baths}, {Lot Size}, {Price}, {Financing}, {Phone}, {License}, and {Brokerage}. Keep titles under ~70 characters for mobile clarity and use one strong CTA.
2) Channel tips (Marketplace, Groups, Craigslist, GBP, Reels/Shorts)
- Facebook Marketplace/Groups: Minimal overlays, bright first photo, concise captions, disclosure line.
- Craigslist (Housing): Clean text blocks, rotate hero images, policy-safe phrasing.
- Google Business Profile: “What’s New” posts with booking/lead links; keep photos current.
- Reels/Shorts: 10–15 seconds; one angle per cut; end with CTA frame.
3) The 15 Real Estate Listing Templates That Convert (Free Download)
Each template includes: Title, Short Body, 3 Bullets, CTA, and Disclosures. Swap tokens, then post.
3.1 Starter Residential
Title: {Beds}BD/{Baths}BA in {Neighborhood} — Bright, Move-In Ready
Body: Natural light, functional layout, and easy access to {Transit/Park/School}. Updated {Kitchens/Baths/Floors}. Quick tours available.
Bullets:
• {SqFt}± sq ft • {Lot Size} lot • {Key Upgrade}
• Close to {Amenity}
• Transparent terms; ask about {Financing}
CTA: Comment "TOUR" or DM "TIMES" to book.
Disclosures: License {#} • Brokerage {Name} • Equal Housing Opportunity3.2 Luxury Home
Title: Luxury in {Area} — {Feature: Chef’s Kitchen / Pool / Views}
Body: Elevated finishes, {Feature}, and an entertainer’s layout. Private {Outdoor Space}. Flexible tour windows this week.
Bullets:
• {Beds}/{Baths}, {SqFt}± • Built {Year}/Renovated {Year}
• {Feature 2} • {Community/HOA perk}
• Near {Golf/Marina/Trails}
CTA: DM "PRIVATE TOUR" for times.
Disclosures: License {#} • Brokerage {Name} • Verify HOA and fees3.3 New Build / Spec Home
Title: New Build in {City} — Warranty, Energy-Smart, Ready Now
Body: Fresh construction with {Builder} warranty and high-efficiency systems. Choose from {Floorplan Options} while they last.
Bullets:
• {Beds}/{Baths} • {Garage} • {Lot Size}
• Incentives: {Rate Buydown/Closing Credit}
• Near {Schools/Transit}
CTA: Comment "NEW" for spec sheet or DM "TOUR".
Disclosures: License {#} • Brokerage {Name} • Builder terms apply3.4 Price Drop
Title: Price Drop — {Beds}BD in {Neighborhood}, Now {New Price}
Body: Fresh price and fast close possible. Bright main level, {Upgrade}, and convenient {Amenity}.
Bullets:
• Was {Old Price} → Now {New Price}
• {SqFt}± • {Lot Size}
• {Key Feature}
CTA: DM "PRICE SHEET" for details or "TOUR" to visit.
Disclosures: License {#} • Brokerage {Name} • Subject to change3.5 Open House
Title: Open House {Date} {Time} — {Address or Area}
Body: Quick walk-through with {Agent First Name}. Light refreshments and a finance Q&A. Short waits, quick tours.
Bullets:
• {Beds}/{Baths}, {SqFt}±
• {Key Feature} • {Parking info}
• Lender on site: {Yes/No}
CTA: Comment "RSVP" for calendar invite or DM "MAP".
Disclosures: License {#} • Brokerage {Name} • Open house terms apply3.6 Rental Apartment
Title: {Beds}BD Rental in {Neighborhood} — Tour Today
Body: Bright unit near {Transit/Campus/Employers}. Transparent fees; ask about pets and parking.
Bullets:
• Rent {$/mo} • Deposit {$/terms}
• Utilities: {Included/Not Included}
• Available: {Date}
CTA: DM "APPLY" for criteria or "TOUR" for times.
Disclosures: License {#} • Brokerage {Name} • Equal Housing Opportunity3.7 Pet-Friendly Rental
Title: Pet-Friendly {Beds}BD in {Area} — Fenced Yard/Green Space
Body: Comfort + convenience with pet policy posted up front. See the fenced {Yard/Patio} and storage details.
Bullets:
• Rent {$/mo} • Pet policy: {Breed/Fees}
• {SqFt}± • {Parking}
• Near {Parks/Trails}
CTA: DM "PETS" for full policy or "TOUR" for times.
Disclosures: License {#} • Brokerage {Name}3.8 Student Housing
Title: Student-Ready near {Campus} — {Beds}BD, {Distance} to Class
Body: Quiet hours, clear roommate policy, and easy access to {Transit/Library}. Furnished options {Yes/No}.
Bullets:
• Rent {$/mo} per room or whole unit
• Utilities: {Breakdown}
• Lease terms: {Months}
CTA: Comment "SCHEDULE" for tour or DM "FAQ".
Disclosures: License {#} • Brokerage {Name}3.9 Waterfront / Lake
Title: Waterfront in {Area} — {Dock/Views/Access}
Body: Morning light and {View/Water Access}. Room for {Boats/Toys}. Fast response for private showings.
Bullets:
• {Beds}/{Baths}, {SqFt}±
• {Dock/Slip/Depth notes}
• {HOA/Restrictions if any}
CTA: DM "WATER" for map + covenants or "TOUR".
Disclosures: License {#} • Brokerage {Name}3.10 Mountain / Cabin
Title: Mountain Cabin — {Acreage} on {Feature: Creek/Views}
Body: Cozy {Beds}BD retreat with {Fireplace/Porch}. {Acreage} acres with {Access/Utilities}. Short-term rental potential {If applicable}.
Bullets:
• Built {Year}/Renovated {Year}
• {Drive time} to {Town/Ski}
• {HOA/STR policy}
CTA: DM "CABIN" for details or "TOUR" for times.
Disclosures: License {#} • Brokerage {Name}3.11 Investment Duplex/Triplex
Title: {Duplex/Triplex} in {City} — Income Potential
Body: Occupied/Delivered vacant per terms. Pro-forma and rent roll available on request.
Bullets:
• Units: {#} • {Beds/Baths mix}
• Est. rents: {$/mo} • Expenses: {$/mo}
• {Cap rate if appropriate}
CTA: DM "PROFORMA" for packet or "TOUR".
Disclosures: License {#} • Brokerage {Name} • Buyer to verify figures3.12 Land / Acreage
Title: {Acreage} Acres in {County} — {Power/Water/Road Access}
Body: Build, invest, or recreate. Coordinates: {Lat,Lng}. Gentle terrain with {Timber/Meadow}. Owner financing {Yes/No}.
Bullets:
• Access: {County/Private} • Utilities: {Notes}
• Zoning: {Type} • {HOA/Covenants if any}
• Reference: {Parcel/Ref #}
CTA: Comment "MAP" for pin or DM "TERMS".
Disclosures: License {#} • Brokerage {Name}3.13 Commercial: Warehouse/Flex
Title: {SqFt}± Warehouse/Flex — {Drive-In/Dock}, {Power}, {Ceiling Height}
Body: Front office with warehouse in back. Clear height {Height}, sprinkler {Yes/No}, and {Parking/Staging}.
Bullets:
• Lease: {$/SF/Yr or $/Mo} • Term: {Years}
• Power: {Amps/Phase} • Zoning: {Code}
• {Proximity to highway/port}
CTA: DM "FLOORPLAN" or "TOUR".
Disclosures: License {#} • Brokerage {Name}3.14 Coming Soon
Title: Coming Soon in {Neighborhood} — {Feature}, {ETA date}
Body: Early peek before pro photos. Flexible tour windows once live. Ask about lender credits.
Bullets:
• {Beds}/{Baths}, {SqFt}±
• {Key Feature} • {School/Transit}
• Pro photos ETA: {Date}
CTA: Comment "ALERT" for go-live notice.
Disclosures: License {#} • Brokerage {Name} • Coming-soon rules apply3.15 New to Market (Hot Listing)
Title: Just Listed — {Beds}BD in {Area} with {Key Feature}
Body: Fresh to market with bright spaces and {Upgrade}. First showings now scheduling.
Bullets:
• {Beds}/{Baths} • {SqFt}± • {Lot Size}
• Year built {Year}/updates {Year}
• Near {Parks/Schools/Transit}
CTA: DM "SHOWING" for the soonest slot.
Disclosures: License {#} • Brokerage {Name}4) Channel mapping & formatting table
| Channel | Best Aspects | Formatting Tips |
|---|---|---|
| Facebook Marketplace | Fast DMs, broad reach | Square/portrait hero; minimal overlays; disclosure line |
| Facebook Groups | Local trust | Personal tone; follow group rules; pin best post 48–72h |
| Craigslist (Housing) | Steady renters/buyers | Clean paragraphs; rotate images; avoid exaggerated claims |
| Google Business Profile | Intent-driven clicks | Short copy + booking link; keep photos fresh |
| Reels/Shorts | Visibility spike | 10–15s walkthrough; CTA frame; concise caption |
5) A/B testing hooks, heroes, and CTAs
- Hooks: “Under {Price} in {Area}” vs “Tour Today in {Area}”.
- Heroes: Kitchen vs living; square vs portrait.
- CTAs: “Comment TOUR” vs “DM TIMES”. Promote variants with higher click-to-message + appointments held.
6) Pre-publish QA & anti-flag checklist
- All tokens replaced; no blanks.
- Neutral, factual language; disclosures added.
- 6–12 bright photos; minimal overlays.
- Map links/coordinates accurate (when used).
- Throttle posts by channel; follow category rules.
7) KPIs & dashboards (message → tour → contract)
Top
Impressions, saves, click-to-message
Middle
Qualified %, appointments set/held
Bottom
Offers/apps, contracts/leases, ROI
Quality
Complaint rate, policy flags, no-shows
UTM tip: utm_source=channel&utm_medium=listing&utm_campaign=15_templates_launch
8) Free Download: ZIP + Google Doc
Grab the full pack and start posting in minutes:
Included: all 15 templates, token glossary, pre-publish checklist, and a one-page SOP for assistants.
9) 25 Frequently Asked Questions
1) What is “15 Real Estate Listing Templates That Convert (Free Download)”?
A set of high-performing, tokenized templates for faster, clearer listings.
2) Are these mobile-friendly?
Yes—titles under ~70 characters; short, skimmable bullets.
3) Which template should I start with?
Starter Residential or New to Market for broad appeal.
4) How often should I post?
3–5 times per market weekly; refresh heroes every 72–96 hours.
5) Can I add video?
Absolutely—10–15s reels boost DM volume.
6) What about Fair Housing?
Use neutral, factual language and include required disclosures.
7) How do I avoid policy flags?
Minimal overlays, no exaggerated claims, correct categories.
8) Do I need a CRM?
Highly recommended for tagging sources and de-duping leads.
9) Can assistants post for me?
Yes—provide the SOP + checklist from the download pack.
10) Do I need pro photos?
No—bright, level phone photos with light edits work well.
11) Are there rental-specific templates?
Yes—Rental, Pet-Friendly Rental, and Student Housing.
12) What’s a good CTA?
“Comment TOUR” or “DM TIMES” for showings; keep it simple.
13) How do I attribute leads?
Use UTMs, tracking numbers, and CRM source tags.
14) Can I translate templates?
Yes—localized copies often improve conversion.
15) Do these work for sellers?
Use Coming Soon, Price Drop, and Hot Listing to spark seller chats.
16) How do I reduce no-shows?
SMS confirmations, map links, and easy rescheduling.
17) Do these fit MLS remarks?
Yes—trim to character limits and keep disclosures accurate.
18) What about land specifics?
Highlight access, utilities, zoning, and coordinates.
19) Commercial must-haves?
Power, clear height, loading, zoning, and access notes.
20) How do I keep copy unique?
Rotate hooks and insert localized amenities and landmarks.
21) What KPIs matter most?
Appointments held and contracts/leases by source.
22) Can I add financing lines?
Yes—keep factual and permitted in your market.
23) How do I manage multiple markets?
Use market tags, localized tokens, and a publish log.
24) What’s the first step today?
Download, fill three templates, and post tonight.
25) Where do I put license/brokerage lines?
At the end of captions or in a small corner overlay as permitted.
10) 25 Extra Keywords
- 15 Real Estate Listing Templates That Convert (Free Download)
- real estate listing description template
- facebook marketplace real estate template
- craigslist housing listing template
- google business profile real estate posts
- rental listing copy template
- pet-friendly rental template
- student housing listing template
- luxury listing template
- new build listing template
- price drop announcement template
- open house listing copy
- waterfront home listing
- mountain cabin listing
- investment duplex template
- land acreage listing template
- commercial warehouse listing
- coming soon real estate
- just listed hot listing
- real estate CTA examples
- real estate posting cadence
- fair housing compliant copy
- listing A/B testing
- real estate KPI dashboard
- real estate automation 2025
