Introduction

The Facebook Ad Script That Tripled Sales for Land Flipping Companies isn’t a magic sentence—it’s a tightly engineered message + creative + follow-up system that removes buyer doubt in seconds and routes hot interest into site visits and contracts. This guide includes the exact ad copy, DM handoff, budget structure, and compliance notes you can deploy today.

We’ll repeat the focus phrase—The Facebook Ad Script That Tripled Sales for Land Flipping Companies—naturally to reinforce on-page relevance.

1) Why This Script Works

1.1 Buyer Psychology for Land

• Buyers need orientation (where is it?), feasibility (access, utilities), and certainty (simple path to contract).
• Short, concrete statements beat flowery promises. “Map pin + two visit times” outperforms vague CTAs.

1.2 Housing Constraint Advantage

Because the category limits targeting tricks, you win by clarity: accurate geo hints, boundary visuals, and instant messaging. That’s the spine of The Facebook Ad Script That Tripled Sales for Land Flipping Companies.

2) Compliance First (Housing Special Ad Category)

2.1 Honest, Factual Claims

• No guarantees on financing, approvals, or timelines. Use “typical,” “from,” and “buyer to verify.”
• Avoid discriminatory language; keep copy universally welcoming.

2.2 Targeting Within Policy

• Broad age; location radius anchored to the parcel’s metro/service area.
• Optimization via creatives and engagement—not sensitive attributes.

This is general information, not legal advice. Always follow current platform policies.

3) The Facebook Ad Script (Copy You Can Use)

Primary Text (80–140 words)

🏞️ {ACRES} ACRES in {CITY/COUNTY} — road access + {UTILITY FACT IF KNOWN}.
Looking for a quiet build spot or a weekend base near {LANDMARK/HWY}? 
We keep it simple: map pin, quick visit, title company close. No pressure.

Price: ${PRICE} total (buyer to verify intended use with county).
Tap “Send Message” and text “MAP” — I’ll drop the pin + hold {DAY 1 TIME} or {DAY 2 TIME} for a walkthrough.

Headline (≤40 chars)

{ACRES} AC • {CITY} • Road Access

Description (supporting line)

Map pin + two visit times today. Title company close.

Compliance Footer (optional small print)

Info believed accurate but not guaranteed. Buyer to verify zoning/utilities. Equal housing opportunity.

4) Creative System: Images, Maps, and Short Reels

• First frame: Aerial with approximate boundary overlay + road label.
• Second: Frontage shot facing a landmark (caption: “Facing W on {Road}”).
• Third: Interior/topography photo (flat/rolling/wooded).
• Optional reel (15–20s): Pan frontage → interior → map overlay → “Message ‘MAP’.”

Captions should use city + feature: “{City} • frontage • power pole ~{distance}ft (if known).”

5) DM Handoff Script: From Click to Visit

Thanks for your interest! Want the map pin?
I can hold Thu 5:30 or Sat 10:00 for a quick walk. Any preference?

Planning to build, recreate, or hold?
If you have a minute, share your rough timeline.

Total price ${PRICE}. We sign, deposit earnest with title, then close.
Buyer to verify intended use with the county.

No worries—want me to move you to Mon 8:30 or Tue 3:00?
I’ll resend the pin.

6) Targeting & Placements That Survive Housing Limits

• Geo: 15–35mi around parcel metro; test adjacent metros if you close there.
• Placements: Advantage+ placements (auto) with creative sized for Feed + Reels.
• Optimization: Lead (native form) or Messages; test both in separate campaigns.

7) Budget, Bidding & Daily Pacing

• Start $20–$60/day per parcel or bundle; raise after 50–100 quality conversations.
• Bid strategy: lowest cost with cap only if CPL spikes over ARPC model.
• Day-part: slight evening bias; keep always-on for message convenience.

8) Lead Forms vs. Landing Pages

• Lead forms: friction-light; include custom questions (timeline, use).
• Landing page: better orientation (maps/gallery); add UTM + unique call number.
• Either way, route to instant DM + two-option scheduling.

9) Retargeting Stacks

• Video viewers (≥50%), form opens (no submit), message starters (no booking).
• Creative: new angle (sunset frontage), price recap, “MAP” CTA, testimonials.

10) KPIs & Attribution

• Thumb-stop, CTR, Cost per Message/Lead, Visit rate, Contract rate, Days-to-close.
• UTMs on links; unique call numbers per campaign; CRM stages: New → Visit → Contracted → Closed → Review.

11) 30–60–90 Day Rollout Plan

Days 1–30: Foundation

1. Produce creative sets (aerial+frontage+interior) for top 5 parcels.
2. Launch two campaigns: Messages and Lead Forms with the core script.
3. Install DM auto-replies + calendar holds + reminder cadence (T-24/T-2/T-30m).

Days 31–60: Scale

1. Retarget engaged users; test reel vs. still lead-ins; add testimonial posts.
2. Tune headline/first frame; expand to adjacent metro if CPL & close rate hold.

Days 61–90: Optimize

1. Bundle parcels by use (buildable vs. recreational) with variant scripts.
2. Create operations dashboard: CPL, visit %, contract %, gross margin by parcel.

12) Troubleshooting

• Low CTR: swap first frame to aerial overlay; tighten headline; add landmark.
• High CPL: shorten primary text; push “MAP + two times” earlier; clarify total price.
• No-shows: send pin, parking/approach notes, and easy reschedule; confirm with name.

Small weekly iterations compound—the heart of The Facebook Ad Script That Tripled Sales for Land Flipping Companies.