Introduction

SMS Drip That Recovers Stalled Carport Projects focuses on one goal: identify why the project paused and send the right next micro-step via text. Permits, HOA approvals, site prep, cashflow, weather, or decision fatigue—each has a specific message path and CTA.

Compliance: get prior express consent for SMS, include clear opt-out (“Reply STOP to end”), send during local business hours, and store consent logs. Avoid sensitive info in texts. This guide is educational—consult your counsel for regional rules.

1) Why “SMS Drip That Recovers Stalled Carport Projects” Works

• Asynchronous ease: homeowners answer texts faster than calls or long emails.
• Segmented empathy: each drip acknowledges their specific blocker—permit/HOA/site/finance—reducing resistance.
• Binary choices: offer two simple options (“Thu 4:30 or Sat 10:30?”) to prevent decision paralysis.
• Proof-first: link to photos of installs, anchors, and wind/snow ratings that match their county.

2) Segments & Triggers (What Stalled and Why)

3) Message Framework: Empathy → Micro-Step → CTA

1. Empathy: “Totally normal—permits in [County] take ~2–3 weeks.”
2. Micro-Step: “Can you text back 2 photos of the pad and nearest power line?”
3. CTA: “Want Thu 4:30 or Sat 10:30 for a quick site check?”
4. Compliance footer: “Reply STOP to end.”

Keep messages under ~320 characters. Use plain language. One ask per text.

4) The 6 Core SMS Sequences (Copy Included)

A) Estimate Sent • No Reply

Day 2, 9:15am
“Hi [First], it’s [Rep] with [Brand]. Any quick questions on your 24×30 carport quote? We can do a 10-min site check Thu 4:30 or Sat 10:30. Works for you? Reply 1 or 2. (STOP to end)”

Day 5, 5:05pm
“Still interested, [First]? Most folks like to see anchor options in person. Two quick times: Thu 4:30 or Sat 10:30. (STOP to end)”

Day 9, 11:20am
“Last nudge from me: want me to hold Sat 10:30? If not now, I can text you when we run pad-prep specials. (STOP to end)”

B) Permit Pending

T+0d (after filing)
“Good news—permit is filed in [City]. Typical review is ~14 business days. If they ask for a site photo, can you text 2: front view + side setback? (STOP to end)”

T+7d
“Update: no comments yet. Optional: we can pre-schedule a tentative install window the week of [Date] and adjust as needed. Want me to pencil Tue 2–4 or Thu 8–10? (STOP to end)”

C) HOA Review

T+0d
“HOA reviews go faster with a clean packet. Here’s your spec sheet + color chart: [short link]. Snapshot of your lot from street helps, too. Need help choosing a color? (STOP to end)”

T+3d
“Board meets next week—do you want a simple letter that explains wind/snow ratings for your address? I can text it over. (STOP to end)”

D) Site Prep Needed

T+0d
“Nearly there! Can you text 3 photos: pad area, gate/drive width, and overhead lines? Here’s a 30-sec checklist: [short link]. I’ll confirm if we’re install-ready. (STOP to end)”

T+2d
“Looks good. Do you want us to bring extra blocks or will your pad be level by install day? Quick yes/no is perfect. (STOP to end)”

E) Financing Question

T+0d
“Ballpark payments on your 24×30 start around $[xx]/mo with $0 down OAC. Pre-qual link (soft check): [short link]. Want me to save you a Saturday slot while you check? (STOP to end)”

T+1d
“Any questions on terms/early payoff? We can also split deposit and balance across delivery. Which do you prefer? (STOP to end)”

F) Weather Reschedule

T+0d
“Rain’s pushing today’s installs. I can move you to Thu 1–3 or Fri 9–11 (first in line). Which works better? (STOP to end)”

T+1d
“Thanks for the flexibility—your crew is locked. I’ll text a 30-min heads-up on install day. (STOP to end)”

5) Automation & Routing (CRM + Calendar)

• Create pipeline stages: Quoted → Replied → Site-Check → Permit/HOA → Deposit → Scheduled → Installed.
• Auto-enroll contacts into the correct sequence based on the stage and note keyword (“permit,” “HOA,” “prep”).
• Use round-robin assignments for replies; escalate no-response after 2 hours to a live agent.
• Calendar links with 2 pre-blocked windows (weekday evening + weekend morning) increase acceptance.

6) Photos, Links & Mini-Forms That Reduce Friction

• Spec sheets: wind/snow ratings, anchors, leg height options.
• 1-page HOA letter: footprint, height, colors, setbacks.
• Site-prep mini-form: 3 photo uploads + yes/no on leveling & access.
• Payment explainer: sample payments and early payoff note.

File names that help reuse: county-wind-snow-spec.pdf, hoa-letter-template.docx, site-prep-checklist.pdf.

7) KPIs & Dashboards: What to Track Weekly

8) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Collect SMS consent; tag leads by stall reason (permit/HOA/site/finance/no-reply).
2. Load the 6 sequences; add STOP language to every template.
3. Publish spec sheets, HOA letter, site-prep checklist, and financing explainer.

Days 31–60 (Momentum)

1. Turn on AI instant replies + human takeover; start weekly KPI review.
2. A/B test two time-window pairs (Thu 4:30 vs. Fri 5:30).
3. Launch a “win-back” for 60–120 day old quotes.

Days 61–90 (Scale)

1. City-specific micro-libraries (photos/specs by county requirements).
2. Add post-install referral SMS and review photo asks.
3. Quarterly content refresh; prune underperforming steps.

9) Script Library: Replies, Objection Handles, Win-Backs

Objection — “Waiting on HOA”
“Totally normal. Want a 1-page board letter with wind/snow ratings for [County]? I can text it now.”

Objection — “Pad not ready”
“No rush. If you text 2 photos, I’ll confirm slope & access in minutes, then hold your best install window.”

Win-Back (90 days quiet)
“Still planning a cover for the boat/RV, [First]? We have two openings next week and a fast-track permit helper for [City]. Want details?”

10) Troubleshooting & Optimization

• Low reply rate: shorten messages, lead with empathy, add binary options.
• High opt-outs: reduce frequency, send only daylight hours, personalize with address/city.
• Permit drag: pre-collect photos and setbacks; share typical timelines upfront.
• No-shows: send T-24/T-2 reminders with map pin and “reply 2 to reschedule.”

SMS Drip That Recovers Stalled Carport Projects wins through empathy, micro-steps, and clear next actions—repeated consistently.