Introduction: Why Marketplaces Still Move CRE Deals

OfferUp Posting Secrets Only the Top Commercial Real Estate Companies Know begins with a simple truth: tenants and local business owners browse marketplaces daily. They’re scouting “small office near me,” “storefront ready,” or “warehouse with dock.” Get your listing structure, photos, and CTAs right, and you’ll turn that casual intent into booked tours without bloating ad spend.

1) Strategy: Where OfferUp Fits in Your CRE Funnel

1.1 Asset Types That Perform (Office, Retail, Industrial, Flex)

• Office/MOB: boutique suites, furnished options, short-term flex.
• Retail: inline spaces, endcaps, pop-up-ready shells.
• Industrial: small-bay warehouses, maker spaces, overflow storage.
• Flex: creative studios and showrooms with parking noted.

1.2 Intent Signals & Buyer Personas

Ask early: desired SF, timing, parking needs, utilities, TI expectations. Route “moving in ≤60 days” to closers.

1.3 Boundaries & Compliance Mindset

Stay accurate on features, availability windows, and accessibility. Never overstate specs, photos, or pricing.

2) Account & Trust Layer

2.1 Profile Setup & Verification

Use a recognizable brand name, logo, and a staffed location. Complete bio with submarkets and asset specialties.

2.2 Location, Hours & Messaging

Match hours with your staffed office. Turn on messaging; set an auto-acknowledge that offers tour slots.

2.3 Roles: Poster • Closer • Coordinator

Poster publishes and refreshes listings, Closer handles specs/objections, Coordinator books tours and sends reminders.

3) Listing Blueprint That Ranks in OfferUp

3.1 Category, Title & Keyword Patterns

• Title: “Retail Space – {{SF}} SF – {{Neighborhood}} – Move-In Ready – Book a Tour.”
• Include asset type + size range + neighborhood + key amenity (parking, dock).

3.2 Price Framing & “From $$” Ranges

Use honest ranges (“From $/SF NNN; TI negotiable”). Clarify that rates vary by term and improvements.

3.3 Service Area & Pickup/Meetup Options

Set location to the leasing office or property (if staffed). Add nearby landmarks for context.

3.4 Tagging & Inventory Variants

Use tags like “office,” “retail,” “warehouse,” “dock-high,” “parking.” For multiple suites, publish distinct listings with unique photos.

4) Photo/Video Standards that Stop the Scroll

4.1 Hero, Lobby, Suite & Amenity Shot List

• Hero façade, lobby finishes, suite interior, restrooms, parking, signage opportunities.

4.2 Floor Plates, Site Plans & Short Reels

Add clean floor plates and 15–45s walkthroughs (lobby → suite → views → loading).

4.3 Accessibility & Parking Proof

Photos of ramps, elevators, dock doors, clear heights, stall counts—credibility boosters.

5) Copy Frameworks & CTAs

5.1 Office Leasing Template

Hook: “Move-in ready {{SF}} SF office in {{Neighborhood}}—furnished options.”
Specs: private offices, conference, fiber-ready, parking ratio.
CTA: “Tap ‘Message’ with ‘OFFICE TOUR’ for today’s slots.”

5.2 Retail Space Template

Foot traffic anchors, signage visibility, delivery access, nearby tenants. CTA: “Message ‘RETAIL TOUR’ for 15-min walk-through.”

5.3 Industrial/Warehouse Template

Dock/door counts, clear height, power, truck court. CTA: “DM ‘WAREHOUSE’ + your timeline to hold a slot.”

5.4 Mod-Friendly CTAs

Soft, helpful, and short: “Ask for floor plate,” “Hold a tour,” “Check parking map.”

6) Cadence & Rotation

6.1 Weekly Posting Grid

• Mon: Office hero + floor plate. Wed: Retail façade + neighbors. Fri: Warehouse dock + power specs.

6.2 Repost Logic & A/B Hooks

Refresh every 7–10 days with new lead photo and one changed hook line.

6.3 Dayparting

Early evening and weekend mornings often show stronger engagement—test your submarket.

7) Inbox Automation & Speed-to-Lead

• Auto-ack: “Thanks! I can hold a {{AM/PM}} tour today. How many people and parking needs?”
• Saved replies for pricing ranges, TI policy, parking maps, and broker-of-record steps.
• Missed-message textbacks (if integrated) with direct calendar link.

8) Lead Routing, CRM & Tracking

Log each conversation with source = OfferUp + listing ID. Use short links in replies (vanity/QR on site) to attribute tours and proposals.

9) Compliance & Platform-Safe Practices

• Be accurate on availability, rates, and amenities; avoid bait numbers.
• Respect community rules; keep CTAs informational and optional.
• Avoid posting sensitive data or tenant-identifying photos without consent.

10) Team SOPs & Checklists

• Pre-flight: photo set, floor plate, copy, tags, CTA, calendar slots.
• During: reply in ≤60s, qualify, send map/parking, calendar invite.
• Post: log in CRM, send recap, request review after tour if appropriate.

11) Metrics & Dashboards Owners Should Watch

• Views → messages → tours → proposals → LOIs → executed leases.
• Median reply time; photo interactions; best-performing hooks/photos by asset type.

12) Micro Case Snapshots (Anonymized)

Retail Inline, Urban Core: Replaced hero photo + added parking map → messages +38% in 3 weeks.

Small-Bay Industrial: Added dock/door specs in title → tour bookings +27%, no-show rate −18% with SMS reminders.

13) 30-60-90 Day Execution Plan

Days 1–30 (Foundation)

1. Set profile, verification, and messaging. Prep photo sets and floor plates.
2. Publish 3 flagship listings (office/retail/industrial) with unique CTAs.
3. Install saved replies and a shared calendar link.

Days 31–60 (Scale)

1. Rotate creatives weekly; add two neighborhoods; request 8+ reviews from recent tours (policy-safe).
2. Build dashboard for reply time, tours, LOIs.

Days 61–90 (Optimize)

1. A/B test titles and first images; refine price ranges; expand short reels.
2. Double down on top-performing asset/ZIP combos.

14) Troubleshooting: Low Views, Low Replies, Flagged Posts

• Low views: tighten title keywords; swap first photo; choose clearer category.
• Low replies: add availability dates, parking info, and short, human CTA.
• Flags: remove hype/bait numbers; keep claims factual; re-check images and tags.

15) Conclusion & Next Steps

Winning with OfferUp Posting Secrets Only the Top Commercial Real Estate Companies Know is about consistency and clarity: structured listings, honest pricing, crisp visuals, instant replies, and frictionless tour booking. Do those five things weekly and marketplace demand becomes a reliable source of tours and signed paper.

Launch with Market Wiz AI to publish templates, automate replies, route tours, and attribute revenue from OfferUp conversations.