Introduction: Why OfferUp Prints Local Intent

offerup marketing system for appliance stores is about capturing people already hunting for fridges, washers, and ranges within a few miles. With optimized listings, quick replies, and painless delivery/installation, OfferUp becomes your steady channel for cashflow and reviews. This guide shows you the exact operating rhythm to make that happen.

1) OfferUp Growth Framework: Appear → Attract → Answer → Book → Review

1.1 North-Star Metrics

• Impressions → listing clicks → messages → qualified → booked delivery/installs → paid → 5★ reviews.
• Median reply time, photo taps per listing, deposit rate, review recency.

1.2 Inventory Lanes

• New-in-box: manufacturer warranty, price anchoring with bundle options.
• Open-box: cosmetic notes, savings headline, remainder-of-warranty.
• Scratch-&-dent: mark defects clearly with close-ups; emphasize full function.
• Refurb: parts replaced, test checklist, store warranty (90–365 days).

2) Listing SEO That Ranks & Converts

2.1 Title Formulas by Category

• Refrigerators: Brand + Cu.Ft + Type + Finish + City — “LG 26.2 cu.ft French Door Stainless — Plano”
• Washers/Dryers: Brand + Load + Cap + Feature + Set/Single + City
• Ranges: Brand + Fuel + Width + Finish + Convection?
• Dishwashers: Brand + dBA + Stainless/Panel Ready + Warranty

2.2 Description Blueprint

• Top 5 specs, exact condition (NIB/Open-box/Scratch-&-dent/Refurb), warranty terms.
• Delivery/installation options, haul-away, hookup requirements, fees.
• CTA with keyword: “Message ‘DELIVER’ to lock today’s window.”

2.3 Photo/Video Shot List (Per Appliance)

• Hero, side angles, model/serial tag, energy guide, interior shelves/bins, defect close-ups, accessories, packaging.
• 15–45s video: door seals, lights, controls, cycle start/sound (for DW/washer), burner/oven test (for ranges).

2.4 Categories, Tags & Location Radius

Choose exact category; add tags like “delivery available,” “haul-away,” “installer included.” Set a realistic radius (15–25 miles) for fast ETA and profitable routes.

2.5 Pricing Psychology & Bundles

• Anchor with MSRP; present Open-box/Scratch-&-dent savings clearly.
• Bundle: fridge+range+DW or W/D pair + vents; offer install credit when bundling.

3) Posting Cadence & Inventory Rotation

3.1 Daily/Weekly Schedule

• Post 2–3 items daily; refresh/relist SKUs every 7–10 days with new lead image.
• Peak windows: weekday evenings; weekend mornings for big-ticket items.

3.2 Lead Image Rotation

Cycle lifestyle (in-kitchen) ↔ studio clean ↔ interior/detail to capture different scrollers.

3.3 Seasonal/Event Hooks

• Tax-time upgrades, college move-ins, holiday cooking, heat-wave fridge failures, laundry season promos.

4) Inbox Automation & First-Reply Science

4.1 Instant Replies & Saved Snippets

• Auto-ack in <10s: “Thanks for messaging! Want today’s delivery windows or full specs?”
• Snippets for price, availability, delivery/haul-away, install, warranty/returns.

4.2 Friction-Light Qualification

• Ask 2–3 quick questions: ZIP, stairs/elevator, gas/electric, old unit haul-away?
• Two-choice close: “Thu 3–5 or Sat 9–11 delivery?”

4.3 Delivery/Install Booking & Deposits

Share booking link with two near-term slots; small refundable hold to reduce no-shows; send checklist (doorway, water, gas 110/220, shutoff access).

5) Operations: Delivery, Install, Warranty, Returns

• Route planning with drive-time buffers; crew SMS ETA; photo proof on delivery.
• Install SOP: level, water/gas/electric test, cycle demo, old unit haul-away.
• Warranty cards: manufacturer vs store; clear return windows and restocking fees.

6) Funnels Beyond OfferUp: Mini LPs, Email/SMS, CRM

• One-page SKU lander: specs, video, delivery map, FAQs, “Book Delivery” button.
• CRM tags: category (fridge/W/D/range), condition, urgency, ZIP, source=OfferUp.
• Sequence Day 0/1/3/7/14: photos, reviews, bundle offer, last-chance window.

7) High-Performing Plays (Real Scripts Included)

• Quote Ghosted: “I can hold Fri 10–12 delivery—no deposit needed yet. Want me to pencil it in?”
• Open-Box Closer: “Tiny scratch on side panel (hidden after install). Save $220 and still get 1-year warranty.”
• Bundle Upsell: “Add matching DW for $xx and we waive haul-away.”

8) Reviews Engine: Velocity × Specificity × Photos

• Ask post-install with one-tap link; encourage photo reviews of finished kitchen/laundry.
• Reply within 72h referencing model, crew names, and install date.

9) KPI Dashboard & Attribution

• Views → messages → quotes → booked → delivered → paid → reviews.
• Median reply time, deposit %, delivery on-time %, review velocity/recency, bundle attach rate.

10) 30-60-90 Day Rollout Plan

Days 1–30 (Foundation)

1. Publish 20 optimized listings across lanes; set 2 daily posting windows.
2. Enable instant replies; create 8 saved snippets; connect CRM tagging.
3. Start review cadence tied to installs; define delivery/haul-away fees.

Days 31–60 (Scale)

1. Rotate lead images; launch open-box lane; add booking links and refundable holds.
2. Create mini landing pages for top SKUs; add UTMs for attribution.

Days 61–90 (Optimize)

1. A/B test titles, videos, send times; refine price bands; tighten reminders to cut no-shows.

11) Risk Controls: Flags, Claims & Compliance

• Accurate condition; disclose defects with photos; no duplicate spam posts.
• Clear warranty/return language; truthful delivery/installation promises.

12) Troubleshooting: Low Views, Low Chats, Low Books

• Low views: weak titles/lead images; wrong category; stale posts—refresh and retitle.
• Low chats: missing price ranges, unclear delivery—surface both in first paragraph.
• Low books: offer two delivery windows + refundable holds; simplify install checklist.

Run this rhythm consistently and the offerup marketing system for appliance stores becomes your most reliable local lead engine.

13) Conclusion & Next Steps

Appear with honest listings, answer fast, qualify lightly, book confidently, and request reviews after every install. That’s the whole machine—repeat it and scale.

Launch with Market Wiz AI to centralize messages, automate replies, rotate listings, and tie revenue to every chat and delivery.