Introduction

How to Get Your Listings Featured in Facebook Marketplace Search is about aligning with how Marketplace actually ranks items—AI predicts which listings and sellers are most relevant to each buyer—and building trust with accurate, policy-safe content. You don’t need hacks; you need clarity, proximity, and consistency.

Note: “Featured” here means surfacing prominently in relevant searches. There’s no official paid “featured” label in search. You can Boost a listing to increase reach as an ad, but quality still drives results.

1) How Marketplace search actually works (plain English)

Marketplace uses an AI system to personalize what each buyer sees. It looks at the available listings, buyer context (location, preferences), and listing features (quality, accuracy), then predicts which items will be most useful and ranks accordingly. That’s consistent with how Meta explains ranking across Facebook surfaces. Translation: make your listing the obvious match for the buyer you want.

2) 12-point listing-quality checklist

1. Real photos only—bright, level, uncluttered; honest close-ups of wear.
2. Concise title—category + key feature + brand/model/size (~50–70 chars).
3. Front-loaded intro—first 140 characters: condition + standout benefit.
4. Accurate category—no catch-alls; match buyer filters.
5. Price context—firm/negotiable; what’s included.
6. Pickup/shipping clarity—area window, shipping availability/fees.
7. Proof of ownership—receipts/serials (mask part of serial if needed).
8. Policy-safe—avoid disallowed items and restricted claims.
9. Location relevance—set a sensible radius; include nearby landmarks.
10. Fast replies—under 60s first response improves conversions.
11. Ratings—ask happy buyers to rate you; trust drives clicks.
12. Minimal edits—batch real improvements; avoid daily tinkering.

3) Title & description formulas (copy-ready)

Title (items): {Category} — {Key Feature}, {Brand/Model/Size}, {Area}
Title (vehicles): {Year} {Make} {Model} — {Trim/Miles}, {Extras}, {Area}
Title (rentals): {Beds}BD/{Baths}BA — {Neighborhood}, {Key upgrade}

Description blueprint:
Intro (≤120 words): What it is, condition, standout benefit, availability.
Bullets (3):
• Specs: {Model/Year/Size} or {SqFt/Upgrades}
• Logistics: {Pickup window / Shipping? / Fees}
• Value: {Receipt/Accessories/Warranty/History}
CTA (1): DM "TIMES" for pickup window or "TEST" for video demo.

4) Photos & short video that lift saves

• Lead with a bright hero (square or 4:5 portrait) showing scale/condition.
• Show all sides; include an honest defect close-up to build trust.
• Video: 10–15s walk-around; one angle per cut; end with a CTA frame.

5) Location, distance, pickup & shipping

Buyers often prefer nearby items, but offering shipping increases relevance for certain categories (electronics, collectibles). State your pickup area (not your exact address), the time windows you can meet, and shipping fees in one concise bullet.

6) When to Boost a Marketplace listing (and when not to)

Remember: Boosting converts the listing into an ad for broader reach; quality still rules.

7) Refresh cadence without spammy edits

• Rotate the hero image or add a short video when engagement dips.
• Batch real improvements (title clarity, category, logistics)—not daily tweaks.
• Archive stale variants; pin the version that performs best.

8) KPIs & a one-page dashboard

UTM idea: utm_source=marketplace&utm_medium=organic&utm_campaign=featured_search_2025

9) 30–60–90 day rollout plan

Days 1–30 (Foundation)

1. Fix titles, categories, and logistics bullets on your top 10 listings.
2. Reshoot heroes; add one 10–15s video per top SKU.
3. Create saved replies for FAQs; target sub-60s first response.

Days 31–60 (Momentum)

1. Test shipping vs local pickup on 3 items; expand whichever wins.
2. Ask satisfied buyers to rate you; showcase trust signals.
3. Boost only the proven winners; cap spend and compare KPIs.

Days 61–90 (Scale)

1. Standard operating procedure (SOP) with examples for assistants.
2. Quarterly refresh pass: titles, photos, logistics, and policy check.

10) Troubleshooting low views & messages