Introduction: Reviews Are Your New Leasing Sign

how to get more reviews for my commercial real estate companies business starts with capturing the precise moments clients feel relief—after a smooth tour, a clean handover, a fast work-order fix, or a successful build-out. Reviews reduce price-shopping, compress sales cycles, and feed your Google Map Pack visibility. This playbook gives CRE-specific workflows that work for brokerages, property managers, and developers.

1) Strategy Map: Moments → Ask → Proof → Publish

1.1 Stakeholders (Tenants • Landlords • Vendors)

• Tenant reps/occupiers: ask after tours, key handover, or rapid issue resolution.
• Landlords/owners: ask after lease-up milestones and reporting transparency.
• Vendors/GCs: when PM coordination is efficient and compliant.

1.2 Benchmarks for Brokerages, PM, and Developers

• Brokerage: 6–10 new reviews/office/quarter; emphasize responsiveness and market knowledge.
• Property Management: 2–4 reviews/property/quarter highlighting maintenance speed and communication.
• Developer: per project milestones—LOI signed, TCO achieved, amenity completion.

2) Foundation: Links, Profiles & Policy-Safe Practices

2.1 One-Tap Review Links & QR Cards

• Create short links and location-specific QR codes that land in your Google review flow.
• Place QR on tour sheets, turnover checklists, service tickets, and close-out packages.

2.2 Do’s & Don’ts (No Gating, Honest Requests)

• Invite every client the same way—no screening (“no gating”).
• Never tie rewards to star ratings where prohibited; keep appreciation generic.
• Offer a direct line for issues so negatives can be handled promptly.

3) Field Workflow: When & How to Ask

3.1 Tours & Signed LOIs

After a well-run tour: “If today was helpful, a quick Google review helps others book a tour—here’s a one-tap link.”

3.2 Turnovers, PM Work Orders, Build-Out Milestones

• Handover day: include QR on the punch-list sign-off.
• Completed repair: text a photo of the fix + review link.
• Build-out milestone: share a 20–30s walkthrough and invite a review.

3.3 Post-Close & Disposition Reviews

Send a thank-you with highlights (days on market, tour-to-LOI ratio) and the review link.

4) Automation: SMS/Email/LinkedIn Cadence

4.1 Day 0 / Day 2 / Day 7 Templates

• Day 0: “Thanks for touring {{address}}. If we earned it, a quick review helps others find us: {{link}}.”
• Day 2: “Any lingering questions? Here’s the floor plate again. Review link if helpful: {{link}}.”
• Day 7: “Appreciate your time last week. If the experience was solid, would you share a line here? {{link}}.”

4.2 Personalization Tokens & Asset Tags

Use tokens for name, asset type (office/retail/industrial), submarket, and milestone (tour, LOI, turnover).

5) Photo/Video Proof That Lifts Conversions

• Exterior + lobby + suite + amenity photos.
• Industrial: dock doors, clear height, truck court, power.
• Short reels: lobby → suite → views; add captions sparingly.

6) Response System: Turn Negatives into Neutrals

• Reply within 72h. Thank, acknowledge specifics, propose remedy, and close the loop publicly once resolved.
• Never argue; facts + fixes win trust.

7) Multi-Office & Property-Level Logic

Use office-specific review links and rotate asks to balance volume. For marquee properties with staffed leasing offices, use separate profiles with unique NAP/hours/photos.

8) Website & GBP Alignment: Widgets, Schema, CTAs

• Embed “Recent Reviews” on the homepage and submarket pages.
• Use LocalBusiness/Organization schema; include reviewCount/ratingValue where allowed.
• Add “Leave a Review” buttons in tour follow-up emails and client portals.

9) KPIs: What to Watch Weekly

• New reviews by office/property and by stakeholder (tenant/landlord/vendor).
• Photo-review percentage and time-to-response.
• Calls/clicks from Google Business Profile vs. last month.
• Map Pack rank for “office space near me,” “retail for lease {{city}},” “industrial warehouse {{city}}.”

10) 30-60-90 Day Rollout Plan

Days 1–30 (Foundation)

1. Create one-tap review links/QRs per office/property.
2. Train brokers/PMs on the Day 0/2/7 cadence.
3. Publish response templates and escalation rules.

Days 31–60 (Scale)

1. Launch photo-review prompts; showcase wins on GBP and LinkedIn.
2. Add review widgets to site; verify GBP categories/services.
3. Set a recognition board for staff (recognition, not ratings-tied rewards).

Days 61–90 (Optimize)

1. Shift asks to under-reviewed submarkets/offices.
2. A/B test message copy and send times.
3. Tighten negative-review turnaround and update FAQs.

11) Troubleshooting: Low Response, Policy Flags, B2B Friction

• Low response: add a tour photo; shorten the ask; send early evening.
• Policy flags: remove incentives tied to ratings; keep requests neutral and universal.
• B2B friction: if a company can’t post public reviews, capture a testimonial/logo for your site instead.

12) Conclusion & Next Steps

Executing how to get more reviews for my commercial real estate companies business comes down to three habits: ask at the right moment, attach proof (photos/reels), and follow up politely. Do it every week, and your reviews—and qualified tours—compound.

Launch with Market Wiz AI to automate requests, route links by office/property, and attribute revenue lift from rising ratings.