Introduction

How to Generate Seller Leads Using Facebook Marketplace distills a proven system for agents and ISAs to spark conversations with homeowners, qualify intent in minutes, and book listing appointments—without paid ads or spammy tactics.

Compliance: Follow Fair Housing rules and Marketplace/group policies. Don’t make discriminatory claims, avoid bait‑and‑switch, and include license/ brokerage disclosures where required.

1) Why this works

• Local reach at speed: Marketplace surfaces nearby posts; homeowners scan it daily for services and comps.
• Visual proof: Before/after photos and neighborhood stats build instant credibility.
• Conversation first: DMs lower friction vs cold calls; value‑first offers start the relationship on the right foot.

2) Understanding the Marketplace Audience

3) Profile & Page Setup That Builds Trust

• About: City, license, brokerage, years in market, service areas.
• Highlights: Sold map pins, client review snippets, media mentions.
• Messaging: Turn on away messages with opt‑in + response window.

4) Seller Offer Stack (Lead Magnets)

*Offer availability varies by market; always disclose partners and program rules.

5) Post Templates

Title Hooks

Thinking of selling in {Neighborhood}? Get your price in 30 minutes.
How much would {Street/Area} sell for this month?
What I’d fix (and skip) before listing in {City}.

Caption Blueprint

{Neighborhood} • {Month YYYY}
Seller cheat‑sheet: price range, 3 comps, and a 10‑Day Prep Plan.
Comment "VALUE" or DM "PREP" and I’ll send it today.
License {#} • Brokerage {Name}

First Photo Ideas

• Clean, bright neighborhood sign or skyline + overlay: “{Area} Seller Update”.
• Before/after curb appeal collage (if policy‑permitted; keep text minimal).
• Trend card: DOM and median sold price (source noted in caption).

6) DM Scripts & AI Autoreplies

Hi {{first}}, thanks for reaching out! Want a quick value range for your place in {{area}}?
I can send 3 local comps + a 10‑Day Prep Plan.
Best number to text, or prefer Messenger?

Great! Rough timeline: {{this month | 1–3 months | 3+ months}}?
Two quick times for a 10‑min call: {{today 5:40}} or {{tomorrow 10:20}}.
Which should I hold?

Booked for {{time}}. I’ll text a link with your comps + prep plan.
Reply STOP to opt out any time.

Here’s your custom range + 3 comps. Want me to swing by for a 15‑min walk‑through this week?
I can do {{slot1}} or {{slot2}}.

7) Group Strategy Without Getting Banned

• Read rules; some allow only value posts, not ads. Lead with education.
• Limit promo posts; engage comments 3× more than you publish.
• Use neutral language; never imply preference for protected classes.

8) A/B Testing on Marketplace

1. Rotate titles and first photos by daypart (e.g., Tue PM vs Thu PM).
2. Keep a control template live for 10–20% of posts.
3. Decision rule: promote a winner after ≥3 matched windows with higher reply and appointment‑set rates.

9) Calendars, Holds & Reminders

• Use round‑robin calendars for team leads; preserve buffers and travel time.
• Send confirmation with address/parking and one‑tap reschedule.
• Automate T‑24h and T‑2h reminders; ask “Reply YES to confirm.”

10) KPIs & Dashboards

Tracking tip: add internal codes to posts (hidden in your sheet), and snapshot metrics by window.

11) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Refresh profile/page with disclosures, service areas, and reviews.
2. Launch two magnets: “Instant Value Check” and “10‑Day Prep Plan.”
3. Post 3×/week; reply under 60s with the scripts above.

Days 31–60 (Momentum)

1. Add Neighborhood Report and Buyer‑in‑Waiting posts.
2. Turn on calendar links and automated reminders.
3. Start rotation tests on titles and first photos.

Days 61–90 (Scale)

1. Localize magnets per neighborhood; translate if needed.
2. Build dashboard; renegotiate lead spend based on CPL→CPClose.
3. Create SOPs and a weekly content calendar.

12) Troubleshooting & Optimization