Introduction

How to Create Facebook Marketplace Listings That Stand Out is simpler than it sounds: use a tight title formula, proof-first photos, a skimmable description, and one unmistakable CTA. Add trust signals (receipts, serials), specify pickup/shipping clearly, and refresh the hero image if engagement dips.

Heads up: Keep language neutral and factual, use real photos of your item, choose the correct category, and follow all applicable platform rules and local laws.

1) The Stand-Out Framework (4 parts)

1. Hook: Category + one strong feature + area/model.
2. Proof: 6–12 bright photos and a 10–15s video.
3. Clarity: 60–120-word intro + 3 bullets (specs, logistics, value).
4. Action: One CTA (“Comment TOUR” / “DM TIMES” / “Message MAP”).

2) Title formulas (copy-ready)

{Category} — {Key Feature}, {Model/Size}, {Area}
{Beds}BD/{Baths}BA in {Neighborhood} — {Upgrade/Feature}
{Brand} {Model} — {RAM/Storage or Size}, {Year}, {Condition 8/10}

Keep to ≤ 70 characters. Strip fluff; keep nouns and numbers.

3) Description blueprint (+ templates)

Intro (60–120 words): What it is, condition, standout feature, availability.
Bullets (3):
• Specs: {Model/Year/Size} or {SqFt/Upgrades}
• Logistics: {Pickup window/Area/Shipping?}
• Value: {Receipt/Accessories/Warranty/Transparent terms}
CTA (1): Comment "INFO" or DM "TIMES" for next step.

Electronics template

Title: {Brand} {Model} — {RAM}/{Storage}, {Year}, {Condition}/10
Clean device with {Feature}. Factory reset and ready to go. Meet at {Public Place}; quick demo available.
• Purchased: {Month/Year}; Battery health: {Percent}% (if applicable)
• Includes: {Charger/Case/Box}
• Pickup: {Area}, {Days/Times}
CTA: DM "TEST" to arrange a meetup.

Furniture template

Title: Solid Wood {Item} — {Width}in, {Finish}, Sturdy
Lightly used, no smells, non-smoking home. Easily fits in SUV with seats down.
• Dimensions: {WxDxH}; Weight: {lbs}±
• Includes: {Hardware/Extras}
• Pickup: {Area} (ground-floor), help to load available
CTA: Comment "HOLD" for a {2-hour} pickup window.

Apparel template

Title: {Brand} {Item} — {Size}, {Color}, Like New
Worn {X} times; cleaned and stored carefully.
• Measurements: {Chest/Waist/Inseam}
• Extras: {Tags/Bag/Receipt if any}
• Pickup: {Area} or ship (+{Fee})
CTA: DM "FIT" for exact measurements.

Rental (housing) template

Title: {Beds}BD Rental in {Area} — Tour Today
Bright unit near {Transit/Campus}. Transparent fees; ask about pets/parking.
• Rent {$/mo}; Deposit {$/terms}; Available {Date}
• Utilities: {Included/Not}; Laundry: {In-unit/On-site}
• Tours: {Days/Times}
CTA: DM "APPLY" for criteria or "TOUR" for times.
(Use neutral, factual language and include required disclosures.)

4) Photos & short video that sell

• Lead with a bright hero showing scale/condition (square or 4:5 portrait).
• Shoot level; remove clutter; show edges and close-ups of wear.
• Video: 10–15s walk-around; one angle per cut; end with CTA frame.

5) Pricing strategy without drama

• State price once in body with context (what’s included, firm/negotiable).
• Bundle option: offer small add-ons for +$ to raise AOV.
• If testing, adjust in small steps; update the hero when price changes.

6) Trust signals & proof of ownership

• Receipts, serials (partially masked), and photos of accessories.
• Simple bill of sale at hand-off; confirm public meetup location.
• Clear condition scale (e.g., 8/10) beats vague adjectives.

7) Pickup, shipping & returns: say it cleanly

• Pickup window, general area (not full address), parking notes.
• Shipping availability and fee; who covers label/packaging.
• Return policy (if any) in one sentence; keep it simple.

8) Natural keywords that feel human

Blend keywords inside sentences, not as a block: “includes original charger,” “garage kept,” “near {landmark}.” Avoid stuffing.

9) 7-day A/B testing plan

1. Day 1–2: Hero A vs B (same copy).
2. Day 3–4: Hook A (“Under {price} in {area}”) vs Hook B (“Tour today”).
3. Day 5–6: CTA A vs CTA B.
4. Day 7: Promote the winner; log learnings.

10) Refresh cadence & pinning winners

• Rotate heroes every 72–96 hours if clicks slow.
• Pin the best performer for 48–72 hours where supported.
• Archive stale variants; keep a swipe file of lines that worked.

11) KPIs & a simple dashboard

UTM tip (for any link you share): utm_source=marketplace&utm_medium=organic&utm_campaign=stand_out_guide

12) Ready templates (copy, paste, tweak)

HOOK: {Category} in {Area} — {Key Feature/Benefit}
BULLETS:
• {Specs/Size/Model/Year}
• {Pickup window/Shipping terms}
• {Receipt/Accessories/Warranty}
CTA: Comment "{TRIGGER}" or DM "{KEYWORD}" for the next step.

13) Common mistakes & quick fixes

14) Pre-publish checklist (printable)

• Real photos, bright hero, video clip added.
• Title ≤ 70 chars; one strong feature included.
• 60–120-word intro + 3 bullets + 1 CTA.
• Price, pickup/shipping, and inclusions stated once.
• Category correct; neutral, factual language.