Introduction

GBP Products for Appliances: What to List & How shows appliance retailers exactly which SKUs and bundles to publish, how to name them, what photos to use, and where to link—so shoppers pick a model, check $/month, and book delivery or store pickup without leaving Maps.

Compliance: Publish honest pricing/availability, clearly label promos and finance terms (“OAC”), and avoid keyword stuffing in your business name. Update discontinued models promptly.

1) Why “GBP Products for Appliances: What to List & How” Works

• Zero-click shopping: Customers compare models on Maps—your Products make choosing easy.
• Proof-first visuals: Real installs + brand shots build instant trust.
• Direct actions: “Call,” “Message,” “Directions,” or “Website” are one tap away.

2) Setup: Categories, Services & Where Products Appear

• Primary category: “Appliance store.” Add Services: delivery, haul-away, installation, financing, extended warranty.
• Enable Messages; target ≤ 10-minute reply time during store hours.
• Products appear in the “Products” tab on GBP and can surface on the Overview panel on mobile.

3) What to List: Core, Seasonal, High-Margin & Bundles

4) Naming Framework: Model • Size • Benefit

Use plain-English names that scan fast on mobile:

• “25 cu ft French-Door Fridge — Quiet, Counter-Depth (Model ABC123)”
• “4.8 cu ft Front-Load Washer — Steam & Allergen Care (XYZ456)”
• “Induction Range 30” — Fast Boil + Air Fry (LMN789)”

Keep titles ≤ 70 characters; move specs to description.

5) Image Standards: Angles, Lifestyle, UGC

• Hero: Clean studio shot (1200×900+), doors closed.
• Second: Doors open with interior bins/shelves visible.
• Lifestyle/UGC: Real kitchen/laundry installs (with permission); add city in caption.
• Spec overlay: Small unobtrusive label: size, energy rating, key feature.

6) Variants: Colors, Door Swings, Fuel Types

• List common colors/finishes (stainless, black stainless, white).
• Specify door swing/reversible hinges for fridges; gas vs electric for ranges/dryers.
• Offer pre-built bundles: Install + Haul-Away Extended Warranty Water/Power Kit

7) Pricing & Finance: Ranges, $/Week, Rebates

• Show a starting price or range (city/ZIP delivery differences noted).
• Finance: add $ per week with “OAC” and link to full terms.
• Flag active rebates (“Save up to $X after rebate”). Keep expiry dates current.

8) Link Strategy: /product vs /quote vs /visit

• /product: specs, gallery, inventory status, delivery window checker.
• /quote: short form + SMS opt-in for price/availability.
• /visit: live calendar to book a showroom demo (best for premium lines).
• Add UTM tags like utm_source=gbp&utm_medium=products&utm_campaign=appliance_{model}

9) Posts & Offers That Lift Product Clicks

• “Just Arrived” weekly: highlight top models; link to matching Product.
• “Bundle & Save” post: washer+dryer+install with simple checklist.
• Holiday/weekend promos with true scarcity (limited units; date stamp).

10) Photo-Review Engine for Appliances

• Ask at delivery with QR card: “Snap a kitchen/laundry photo review?”
• Reply to every review within 24 hours; mention model and city.
• Feature UGC in Products (short line + initials) and on /product pages.

11) KPIs, UTMs & Dashboards

Segment UTMs by category and model to see what drives calls vs store visits.

12) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Confirm category, Services, Messaging, hours, delivery radius.
2. Publish 20–30 Products: fridges, ranges, dishwashers, washers, dryers, microwaves.
3. Add pricing ranges, finance notes, and /product or /visit links with UTMs.

Days 31–60 (Momentum)

1. Add UGC installs; launch two bundles per category (Install+Haul-Away, Warranty kits).
2. Post twice weekly: “Just Delivered” + “See It In Store” with live calendar link.
3. Request 20 photo reviews; reply within 24 hours.

Days 61–90 (Scale)

1. Localize Products by city (delivery notes, lead times); add Spanish where relevant.
2. Run remarketing to visitors who clicked GBP Products but didn’t book.
3. Quarterly prune: retire low movers; elevate high-margin winners.

13) Troubleshooting & Optimization

14) Scripts & Templates

GBP Message (Auto-Reply)

Thanks for reaching out! We have {{model or category}} in stock.
Want me to hold a showroom time or send current $/week options?

Phone Intake

Are you replacing or upgrading? Gas or electric? Need haul-away?
We can deliver as early as {{day}}. Want me to hold that slot?

Review Ask (Delivery Day)

Would you post a quick photo review of your {{model}}? 
It helps local shoppers. Link: {{shortURL}}