Introduction: Why Follow-Up Decides the Sale

ai follow-up system for appliance stores leads is the difference between “call me next week” and “book me for Saturday delivery.” High-intent shoppers want availability, pricing clarity, and install timing—fast. This guide shows you how to answer within seconds, qualify without friction, schedule confidently, and request reviews automatically.

1) Strategy Map: See → Ask → Quote → Book → Deliver → Review

1.1 North-Star KPIs for Retailers

• Conversations, qualified rate, quotes sent, bookings, delivered installs, 5★ reviews.
• Median first reply, response time by channel, review velocity, revenue per booking.

1.2 Data You Already Own

• Call logs, website forms, chat transcripts, GBP messages, marketplace DMs.
• Delivery notes (stairs, hookups), invoice add-ons (haul-away, gas line), review text themes.

2) Speed-to-Lead: The 60-Second Rule

2.1 Missed-Call Textback

If a call is missed, the AI auto-texts within 10 seconds: “Sorry we missed you—shopping for a refrigerator, washer, or range? I can check today’s stock and delivery windows.”

2.2 Auto-Reply Scripts by Channel

• GBP Message: “Thanks for reaching out—need today’s delivery or checking a model? I’ll confirm stock and install details.”
• Web Chat: “Happy to help—are you comparing French door vs side-by-side or laundry sets?”
• Marketplace DM: “That unit is in stock. Want a quote with haul-away and install included?”

3) Smart Qualification Without Friction

3.1 Model & Intent Prompts

• “Which category are you shopping? Refrigerator / Washer & Dryer / Range / Dishwasher.”
• “Need delivery this week? Y/N. Haul-away old unit? Y/N.”

3.2 Delivery & Install Constraints

• ZIP code, floor level, stairs/elevator, doorway width, gas/electric, water hookups.
• AI proposes two real delivery windows and collects photos when needed.

4) Cadences that Close: Day 0 / 1 / 3 / 7 / 14

• Day 0: Reply ≤60s, confirm model needs, share two delivery windows.
• Day 1: Price range + “what affects price” (delivery, install, options).
• Day 3: Social proof (photo review) + quick checklist (measurements, hookups).
• Day 7: Value add (energy savings tips, warranty basics) + “hold window” CTA.
• Day 14: Friendly closeout or alternate model suggestion.

5) Channels: SMS, Email, Calls & Social DMs

• SMS: best for speed; keep messages short with one action.
• Email: quotes, spec sheets, financing details, order summaries.
• Calls: complex installs or high-ticket bundles.
• DMs: Marketplace/IG replies that push to SMS or phone for booking.

6) Proven Plays for Appliance Leads

6.1 Quote Sent, No Response

“Want me to hold Thursday 2–4pm delivery? No deposit yet—just confirming window.”

6.2 Abandoned Cart or Inquiry

“Still comparing sizes? Send a fridge photo—we’ll confirm fit with your measurements.”

6.3 Open-Box & Scratch-and-Dent

“We’ve got an open-box French door ‘from $X’ with full warranty—want 3 photos?”

6.4 Service-to-Sales Handoffs

“Your repair is complete. If replacement makes more sense, I can quote install + haul-away.”

7) CRM, Tags & Revenue Attribution

• Push every thread into CRM with tags: category, brand, urgency, source, delivery window.
• UTM-tag links (e.g., ?utm_source=gbp&utm_medium=message&utm_campaign=followup) and track call recordings to attribute revenue.

8) Copy Bank: Ready-to-Use Messages

SMS (Day 0): “Thanks for reaching out! Refrigerators or laundry today? I can check in-stock and hold 2–4pm Thu or 10–12 Sat.”

Email (Quote): “Attached are two options with install/haul-away. Final price depends on doorway width and hookups—reply ‘OK’ to reserve a window.”

Reminder (T-24h): “Tomorrow’s delivery window: 10–12. Reply MOVE to reschedule or READY to confirm.”

Review Ask: “How did delivery go? A quick review helps neighbors choose confidently. Link: {shortlink}.”

9) Weekly Dashboard & Diagnostics

• Leads by source • reply time • qualified% • quotes • bookings • delivered installs • 5★ reviews.
• Drop-offs: “asked price” → silence? Fix with ranges + factor list. “Booking offered” → stalled? Offer two new windows.

10) Consent, Compliance & Guardrails

• Gain consent for SMS; include opt-out (“Reply STOP to unsubscribe”).
• Keep claims factual; avoid bait pricing; protect personal information in photos.

11) 30-60-90 Day Rollout Plan

Days 1–30 (Foundation)

1. Turn on missed-call textback and instant replies on web/GBP/marketplaces.
2. Publish Day 0/1/3/7/14 cadences and train staff.
3. Integrate CRM tags and UTM tracking; define KPIs.

Days 31–60 (Scale)

1. Add photo requests for fit checks; introduce open-box play.
2. Launch templated quotes with install/haul-away checkboxes.

Days 61–90 (Optimize)

1. A/B test first lines, time options, and images; tune reminder timing to cut no-shows.
2. Roll out automated review asks tied to successful delivery.

12) Troubleshooting: Low Replies, Low Books, Low Shows

• Low replies: shorten first message; give two choices; send at high-response times.
• Low bookings: propose two windows; remove friction (no long forms); add phone fallback.
• Low shows: T-24/T-2/T-30m reminders with map pin and “running late?” quick reply.

Build habits and your ai follow-up system for appliance stores leads will compound results month over month.

13) Conclusion & Next Steps

Follow-up wins retail. Reply fast, qualify smart, quote clearly, book confidently, and request reviews automatically. Nail these rhythms and your calls become installs—and installs become 5-star referrals.

Launch with Market Wiz AI to centralize inboxes, automate cadences, schedule deliveries, and tie revenue to every thread.