Introduction

10 Facebook Marketplace Listing Mistakes That Kill Your Response Rate isn’t a scare list—it’s a fix list. Below, you’ll see the ten most common errors costing you clicks and messages, and the exact, copy-ready remedies to turn browsers into DMs and pickups.

Reminder: Keep your language neutral and factual, use real photos, choose the correct category, and meet in safe, public locations.

1) Snapshot: the 10 mistakes at a glance

2) Why these mistakes crush response rate

Buyers decide in seconds. A clear hero, a tight title, and immediate logistics tell them “this is real and easy.” Every fix below removes friction and adds proof—two levers that move people from scrolling to messaging.

3) Mistake #1: Dim or cluttered hero photo

Symptom: Views without saves or messages.

Fix: Shoot in daylight; clear the background; level the frame; show scale. Lead with a bright square or 4:5 portrait.

4) Mistake #2: Vague, long, or fluffy titles

Symptom: Low click-through from search.

Fix: 50–70 characters: {Category} — {Key Feature}, {Brand/Model/Size}, {Area}.

5) Mistake #3: Wrong category or missing attributes

Symptom: Invisible to the right filters.

Fix: Choose the precise category; add brand, size, color, condition, and key specs.

6) Mistake #4: Hiding condition or defects

Symptom: “Is it still available?” spam and no-shows.

Fix: State a simple condition score (e.g., 8/10) and include honest close-ups of wear.

7) Mistake #5: Price without context

Symptom: Price haggling and low trust.

Fix: Add one value bullet: what’s included, receipts, accessories, or warranty.

8) Mistake #6: Logistics unclear (pickup/shipping)

Symptom: Back-and-forth DMs that fizzle.

Fix: One logistics bullet with pickup area + time window and shipping availability/fee.

9) Mistake #7: No video proof

Symptom: “Can you show it working?”

Fix: 10–15 second walk-around; one angle per cut; end on a CTA card.

10) Mistake #8: Multi-CTA confusion

Symptom: Fewer actions despite many prompts.

Fix: Use one action: “DM TIMES” / “Message for Video” / “Comment TOUR.”

11) Mistake #9: Slow replies or no saved scripts

Symptom: Buyers ghost.

Fix: Keep sub-60s first replies via saved responses (see scripts below).

12) Mistake #10: Over-editing instead of improving

Symptom: Constant tweaks, no better results.

Fix: Batch real upgrades: new hero, video, category fix, logistics bullet.

13) Title & description templates (copy-ready)

TITLE — Items:
{Category} — {Key Feature}, {Brand/Model/Size}, {Area}

TITLE — Vehicles:
{Year} {Make} {Model} — {Trim/Miles}, {Extras}, {Area}

TITLE — Rentals:
{Beds}BD/{Baths}BA — {Neighborhood}, {Key Upgrade}

DESCRIPTION blueprint:
Intro (≤120 words): condition + standout feature + availability.
Bullets (3): 
• Specs: {Model/Year/Size} or {SqFt/Upgrades}
• Logistics: {Pickup window / Shipping? / Fees}
• Value: {Receipt/Accessories/Warranty}
CTA (1): DM "TIMES" for pickup or "VIDEO" for a demo.

14) Photo & video checklist

• Hero: bright, level, shows scale (square or 4:5 portrait).
• Angles: all sides + honest defect close-ups.
• Video: 10–15s; stabilize; one angle per cut; end with CTA frame.

15) Saved reply scripts for faster DMs

Meetup script:
"Hi {Name}! Yes, still available. Pickup near {Area}, {Day} {Time Window}. 
Payment: {Cash exact / app}. Want a 15s video before you head over?"

Price firmness:
"Thanks! Based on the condition and extras, I’m firm at ${X}. 
If that works, I can hold for {2 hours}."

Video proof:
"I can send a quick 15s walkthrough now. If it looks good, we’ll set a pickup time."

16) KPIs & simple dashboard

UTM tip (for any shared link): utm_source=marketplace&utm_medium=organic&utm_campaign=response_rate_fixes_2025

17) 30–60–90 day rollout plan

Days 1–30 (Foundation)

1. Reshoot heroes on top 10 listings; add one 10–15s video each.
2. Fix titles to model/size; add logistics and value bullets.
3. Create three saved replies (meetup, price, video proof).

Days 31–60 (Momentum)

1. Test shipping vs local on 3 items; keep the winner.
2. Ask satisfied buyers to rate you; pin your best performer.
3. Archive stale variants; keep a swipe file of working lines.

Days 61–90 (Scale)

1. Document your SOP with before/after examples.
2. Quarterly refresh: photos, videos, copy, and categories.

18) Troubleshooting table