Introduction

Real Estate Photography Tips That Double Your Facebook Inquiries is a field‑tested playbook for agents, teams, and property managers. You’ll learn how to prep rooms fast, capture the right angles on any phone, edit in minutes, export the correct sizes, and pair images with captions that trigger Messenger DMs.

Compliance: Follow Fair Housing rules, avoid implying preference for protected classes, disclose license/brokerage as required, and keep overlays minimal to prevent policy flags.

1) Why this works

• Clarity reduces friction: Bright, level, wide shots answer the top 5 buyer questions without DM back‑and‑forth.
• Pattern recognition: Consistent angles make it easy for scrollers to compare rooms and decide to tour.
• Speed to publish: A simple edit/export pipeline gets listings up while interest is hottest.

2) Speed‑Prep Checklist (5 Minutes per Room)

• Open blinds/curtains, turn on all lights, replace dim bulbs.
• Hide cords, trash bins, shampoo bottles, fridge magnets.
• Straighten bedding, fluff pillows, align chairs.
• Wipe reflective surfaces and faucets to avoid hotspots.
• Close toilet seats, remove floor mats, center rugs.

3) Phone & Camera Settings

4) Room‑by‑Room Shot List (10 Core Angles)

1. Front exterior (45°), driveway visible
2. Entry hall to living
3. Living room wide (corner to corner)
4. Kitchen wide + appliances detail
5. Primary bedroom wide
6. Primary bath: vanity + shower (avoid mirrors)
7. Secondary bed/bath combo
8. Laundry/utility (clean and lit)
9. Backyard/patio with depth
10. Neighborhood amenity (park/trail/pool)

5) Composition & Framing

• Keep verticals vertical; use gridlines and step back.
• Shoot at chest height (~50 in) for most rooms; lower in small baths.
• Show 2 walls + a slice of the third for depth.
• Leave breathing room around edges; avoid cropping doorframes.

6) Lighting & Time of Day

• Natural: Late morning or golden hour for exteriors.
• Mixed: Turn on all lights; balance by lowering exposure slightly.
• Night: Use tripod/steady surface; avoid harsh mixed color temps.

7) Editing Workflow

8) Export Sizes for Facebook

9) Caption Blueprints, Overlays & Watermarks

Caption Blueprint

{Neighborhood} • {Beds/Baths} • {Key feature}
Natural light, level floors, updated kitchen. Want a walk‑through video?
Comment "TOUR" or DM for times. License {#} • Brokerage {Name}

Overlay Rules

• Keep overlays minimal and legible; avoid heavy text walls.
• Include source on stat cards (e.g., MLS month/yr).
• Use a small lower‑corner logo; no intrusive watermarks.

10) A/B Testing Photo Sets on Facebook

1. Rotate hero photo (living vs kitchen) across matched dayparts.
2. Test square vs portrait in feed; hold captions constant.
3. Decision rule: promote the variant with higher click‑to‑message and save rate across ≥3 windows.

Snapshot metrics 24h after posting; record view %, saves, profile taps, and DMs.

11) UGC & 15‑Second Reels

• Front door → living walk‑in path; stabilize the phone and pace slowly.
• Kitchen sweep: counter to pantry, end on appliance lineup.
• Backyard depth pan; include sound of birds/water if pleasant.

12) Accessibility & Legal

• Add alt text: room + angle + notable feature (e.g., “Kitchen wide, quartz counters, south‑facing window”).
• Avoid any phrasing that implies preference or exclusion.
• Remove personal photos and sensitive items from frames.

13) Posting Cadence & Content Calendar

• 3 posts/week baseline; evenings and weekends often perform best.
• Stories daily during launch week with 9:16 stills/reels.
• Pin the best performing gallery for 48–72 hours.

14) KPIs & Dashboard

UTM idea for links: utm_source=facebook&utm_medium=social&utm_campaign=listing_photos_2025

15) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Create a 10‑angle shot list and room prep checklist.
2. Set mobile edit preset and export presets.
3. Post 3 sets/week; log metrics by window.

Days 31–60 (Momentum)

1. Add 15‑sec Reel passes and stat card posts.
2. Begin hero‑photo and aspect‑ratio tests.
3. Build a simple dashboard; prune low performers.

Days 61–90 (Scale)

1. Localize templates per neighborhood; translate if needed.
2. Create SOP with examples; train assistants.
3. Negotiate boost only for proven winners.

16) Troubleshooting & Optimization