Introduction

The Ring Size Lead Magnet That Actually Converts solves a tiny but expensive problem: uncertainty. Give shoppers a fast, accurate way to find their size, save it, and act—then guide them to a fitting or to rings that are in stock right now.

Accuracy note: Finger size changes with temperature and time of day. Use the printable at room temperature, avoid post‑exercise measurements, and confirm in store before final sizing for prong‑set or eternity designs.

1) Why “The Ring Size Lead Magnet That Actually Converts” Works

• High intent: People searching ring size are close to buying or gifting.
• Immediate value: A useful PDF + quiz earns the right to follow up.
• Natural next step: Saved size makes appointment booking and product recs frictionless.

2) Offer Architecture: What’s in the Magnet

3) The 60‑Second Quiz (5–7 Questions)

1. Who is this for? (me / partner)
2. Fit preference? (snug / standard / loose)
3. Band style? (slim / medium / wide)
4. Metal preference? (yellow / white / rose / mixed)
5. Try‑on plan? (in‑store / at‑home / surprise)
6. Optional: borrow‑a‑ring measurement or region (US/UK/EU/JP)

Result screen: show size, regional conversions, and two buttons—Book a 10‑minute sizing check and Show rings in my size.

4) Printable Sizer & Instructions (100% Scale)

• Include a credit‑card sized ruler to verify print scale.
• Add a perforated “sizing strip” with an arrow and number window.
• Give two methods: sizing strip and compare with a well‑fitting ring over a circle chart.
• Note temperature/time of day guidance and swelling considerations.

5) Email & SMS Flows that Convert

Welcome (0–10 min)

Subject: Saved your ring size + next 2 steps
Hi {{first_name}}, your size: {{ring_size}} ({{region}}). Want a 10‑minute check or see rings ready in your size today?
• Book: {{booking_link}}
• Shop my size: {{collection_link}}
Reply STOP to opt out.

Reminder (24 hours)

Text: Still have {{ring_size}} saved. Want me to hold two rings in your size for a quick try‑on? 1) Today 2) Tomorrow. STOP to opt out.

Value Add (Day 3)

Email: Sizing tips for wide bands and cold mornings + a 2‑minute fit check before you order. Book here → {{booking_link}}

6) Landing Page & On‑Site UX (Pop‑up vs Page)

• Dedicated landing page for ads; concise pop‑up for organic.
• Show the printable, quiz, and wallet card as a 3‑step visual.
• Primary CTA: Save my size; secondary: Download PDF.
• Trust row: resizing policy, local store badge, and privacy link.

7) Sizing Accuracy: Tips & Edge Cases

• Measure at normal room temperature; avoid just after exercise.
• For wide bands, size up ~¼–½ compared to slim bands—confirm in store.
• Eternity/pavé: encourage in‑store confirmation before finalizing.
• International orders: auto‑convert and confirm at checkout.

8) E‑commerce Integration (Shopify/Woo/Wix)

9) Store Playbook: 10‑Minute Confirmation Visit

1. Greet: “We’ve got your saved size. Let’s confirm with slim and wide bands.”
2. Measure: mandrel + comfort‑fit check.
3. Try‑on: 2–3 rings in budget, ready today.
4. Close: offer resize assurance and delivery timing.

10) Content & Ads: Hooks, Creatives, CTAs

11) KPIs, UTMs & Dashboards

UTMs: utm_source={{channel}}&utm_medium=leadmagnet&utm_campaign=ring_size_2025

12) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Brand the printable; build the 5‑question quiz.
2. Launch the landing page; wire 3‑message SMS and 3‑email sequence.
3. Enable size‑matched collections and wallet card.

Days 31–60 (Momentum)

1. Run paid tests to the landing page; add pop‑up for organic.
2. Start appointment leaderboard by stylist.
3. Introduce free plastic sizer mailer for high‑intent leads.

Days 61–90 (Scale)

1. Localize size conversions; translate page.
2. Add proposal/partner path and gift‑receipt resize option.
3. Quarterly prune low‑performing copy; refresh creatives.

13) Troubleshooting & Optimization