Introduction

Retargeting Scripts That Rescue Long‑Consideration Leads gives you the words, timing, and channels to revive stalled opportunities. Instead of nagging or price‑cutting, you’ll deliver useful next steps—demos, calculators, checklists, and quick consults—that nudge decisions forward.

Compliance: Keep opt‑in records, include Reply STOP to opt out in SMS, provide email unsubscribe links, and honor quiet hours by region.

1) What Are Long‑Consideration Leads?

These are prospects who need research time, stakeholder alignment, or budget clarity before they act. They click, chat, or tour—but don’t decide yet. The goal is not pressure; it’s useful momentum.

2) The Retargeting Stack: Signals → Segments → Scripts → SLA

3) Message Frameworks (AIM & ARC)

• AIM: Acknowledge → Insight → Micro‑CTA (e.g., “Saw you saved a sectional. Most compare seat depth. Want the 2‑min guide?”)
• ARC: Acknowledge → Reason to act → Calendar (e.g., “You asked about delivery. 3 windows open this week—want me to hold one?”)

4) Triggers & Timing Windows

• Immediate (0–10 min): Quick helpful nudge with single action.
• Next Day: Value asset (guide/checklist) + 2 time slots.
• Day 3–7: Objection helper (comparison/financing) + easy reply button.
• Week 2–4: Weekly check‑ins with new proof or customer story.
• Months 2–3: Monthly update (new arrivals/case study) + soft re‑open.

5) Channel Playbooks (SMS, Email, DM, Voicemail, Ads)

SMS (under 320 chars)

Hey {{first_name}} — noticed you saved {{product}}. Most shoppers compare {{top_benefit}} in 2 mins. Want the quick guide or a {{today_time}} comfort slot? Reply 1) Guide 2) {{today_time}}. Reply STOP to opt out.

Quick check, {{first_name}}: {{product}} comes in {{variant_count}} colors. Want me to text the top 3 best‑sellers? Reply YES. STOP to opt out.

Email (subject + body)

Subject: {{product}} fit check — 3 mins?
Body: {{first_name}}, here’s how people choose {{product}} fast:
1) Seat depth vs room size
2) Fabric cleanability (coffee test)
3) Delivery timing
Want my 10‑min walkthrough today {{slot_1}} or tomorrow {{slot_2}}?

DM (Facebook/IG/TikTok)

Thanks for the like on {{post_topic}}. Most folks ask about {{benefit}}. Want a 30‑sec clip showing it on {{product}}? I can send now.

Voicemail (where lawful)

Hi {{first_name}}, it’s {{rep_name}} at {{brand}}. I pulled the {{product}} in {{color}} you looked at—two quick options on delivery this week. Call or text me at {{rep_phone}} and I’ll hold a slot.

Remarketing Ad Copy

Still comparing {{product_type}}? See the 2‑minute fit guide: seat depth, fabric wipe test, delivery windows. Tap to finish in one visit.

6) Value Assets That Replace Discounts

7) Personalization & Dynamic Fields

Use light, relevant tokens only:

• {{first_name}}, {{product}}, {{benefit}}, {{city}}
• Never insert sensitive or unrelated data; keep tone helpful and optional.

8) Objection Handling Mini‑Scripts

9) Cadence Calendars (7‑Day, 30‑Day, 90‑Day)

7‑Day Rescue

1. Day 0: SMS nudge (guide vs slot)
2. Day 1: Email micro‑guide
3. Day 3: DM proof clip
4. Day 5: Voicemail assist
5. Day 7: Close‑the‑loop + self‑schedule

30‑Day Momentum

1. Weekly value email (guide/case)
2. 1 SMS with time‑bound CTA
3. Always‑on remarketing creative

90‑Day Nurture

1. Monthly update + new proof
2. Quarter‑end recap + re‑open offer (no discount)

10) Branching Logic & Handoffs (AI → Human)

• AI handles FAQs, scheduling, and asset delivery with guardrails.
• Human closer jumps in on budget, custom quotes, and complex comparisons.
• SLA: first human touch ≤ 10 minutes for high‑intent replies.

11) KPIs, UTMs & Dashboards

• UTMs on links: utm_source={{channel}}&utm_medium=retargeting&utm_campaign=long_consideration_{{segment}}
• Track reply rate, booked calls, show rate, proposal win rate, time‑to‑close, and revenue per segment.

12) 30–60–90 Day Rollout Plan

Days 1–30 (Foundation)

1. Identify 2–3 signals and 2–3 segments.
2. Load 5 SMS, 5 email, 5 DM scripts; set opt‑out language.
3. Launch 7‑day rescue + weekly remarketing creatives.

Days 31–60 (Momentum)

1. Expand to objection scripts and comparison assets.
2. Introduce voicemail assist (where lawful).
3. Start holdout test for lift read.

Days 61–90 (Scale)

1. Automate branching + AI handoff rules.
2. Localize copy for top cities and add translations if needed.
3. Quarterly prune low performers; double down on winners.

13) Troubleshooting Low Response