Introduction

how to get more reviews for my jewelry stores business Make with Google Business is the question every jeweler with a showcase full of sparkle (and a phone full of happy customers) should be asking. Reviews don’t just boost rankings—they de-risk big purchases like engagement rings, custom work, and luxury repairs. This playbook gives you a compliance-safe, repeatable system to ask, remind, and celebrate reviews without sounding pushy.

We’ll naturally reference the focus phrase—how to get more reviews for my jewelry stores business Make with Google Business—throughout for on-page SEO relevance.

1) Review Psychology for Jewelers

1.1 High-Emotion Purchases & “Peak Moments”

Engagements, anniversaries, heirloom repairs—these are peak emotion. Ask right after the unveiling, resizing fit, or pickup.

1.2 Friction vs. Forgetfulness

Most customers intend to review but forget. Make it a 10-second task with a QR/NFC tap and a single clean link.

1.3 Social Proof That Maps to Intent

Group reviews by intent: “custom design,” “engagement ring,” “watch repair,” “appraisal.” Future shoppers skim by category.

2) Google Business Profile (GBP) Readiness

2.1 Categories, Hours, and Messaging

• Primary category: jeweler/jewelry store. Add services you actually offer (repairs, appraisals, custom design).
• Turn on Messages and set auto-reply: “Thanks for reaching out! Need the review link? Tap below.”

2.2 Review Link: Short, Branded, Trackable

• Generate your official “Write a review” link in GBP and shorten it with your domain (e.g., yourstore.com/review).
• Add ?utm_source=ask&utm_medium=sms to measure which channel drives reviews.

2.3 Photo Cadence & Highlights

• Upload 3–5 photos weekly: before/after repairs, custom wax → finished piece, ring on hand (with consent).

3) Timing Your Ask Without Feeling Pushy

3.1 The 4 Perfect Moments to Ask

1. The reveal: when they see the finished piece.
2. Resize fit: comfort + sparkle moment.
3. Pickup & inspection: “Everything perfect?” → ask.
4. Next-day SMS: gentle nudge with photo.

3.2 Staff Hand-Off Script

“If we earned a 5★ today, a quick Google review helps local couples find us. I can text the link—okay?”

3.3 In-Store vs. After-Visit Prompts

In-store QR (fast) + after-visit SMS (backup). Two chances, zero pressure.

4) QR Cards, NFC & Display Signage

4.1 Counter Tent + Mirror Decal

Place a small tent by the POS and a subtle mirror decal in the bridal area with a QR to your review link.

4.2 Warranty Card Insert

Add a “How did we do?” QR to cleaning/warranty cards. Customers keep and scan later.

4.3 Event Day Review Station

During trunk shows or proposal events, set an iPad kiosk to your review page (never write reviews for customers).

5) SMS & Email Review Flows (Policy-Safe)

5.1 Two-Step SMS Template

Step 1 (instant): “This is Mia from Aurora Jewelers—so happy you love the fit! May I text our Google review link?” Step 2 (on OK): “Thank you! It’s here: yourstore.com/review?utm_source=ask&utm_medium=sms.”

5.2 Email Follow-Up with Photo Reminder

Include a photo of the actual piece (with consent) to re-spark the moment.

5.3 Opt-Ins and Consent

Get written consent for SMS; always include “STOP to opt out.”

6) Incentives & Compliance (The Right Way)

Okay: neutral thank-you drawings (e.g., monthly cleaning kit raffle open to all customers, reviewed or not).

Not okay: paying for reviews, offering discounts only for positive reviews, or review gating (“happy or not?” filter).

7) Responding to Reviews Like a Pro

• Positive: name the service and associate. “Thanks, Alex! Kira loved designing your oval halo.”
• Neutral/negative: acknowledge → invite offline → resolve → update reply once fixed.
• Always reply within 72 hours; it signals active care.

8) Spotlighting Reviews on Site & Social

• Embed recent 5★ reviews on “Custom,” “Bridal,” and “Repair” pages.
• Create “From our clients” reels: screenshot + quick video of the piece (with consent).

9) KPIs, Dashboards & UTM Tracking

• Asks made, review clicks, reviews posted, avg ★, response time.
• Use UTM parameters to compare SMS vs. email vs. QR scans.

10) 30–60–90 Day Review Engine Playbook

Days 1–30: Foundation

1. Create branded review link + QR/NFC assets; train staff on scripts.
2. Enable Messages with auto-reply; define SMS consent capture.

Days 31–60: Scale

1. Launch two-step SMS + email follow-ups; add mirror decal + warranty insert.
2. Start monthly “thank-you” drawing (no gating).

Days 61–90: Optimize

1. A/B test ask wording and send times; build “Bridal Reviews” and “Repair Reviews” sections on site.

11) Copy & Script Templates (Steal These)

12) Troubleshooting: Few Reviews or Mixed Ratings

• Few reviews: staff not asking → track asks per shift; simpler QR signage; add next-day SMS.
• Low conversions: link too long → branded short link; send within 2 hours of visit.
• Mixed ratings: fix root issues (wait times, resizing delays); respond to every review.

Execute these steps and you’ll master how to get more reviews for my jewelry stores business Make with Google Business—consistently and ethically.