Introduction: Reviews Are the New Bill of Lading

how to get more reviews for my shipping container companies business begins with catching the exact moments customers feel relief: the crane sets the 40’ High Cube perfectly on pads, the rental arrives clean and on time, the custom roll-up door glides like butter. Ask right then, attach a photo, and make the link one tap. That’s the recipe for steady review velocity and Map Pack wins.

1) Strategy Map: Moment → Ask → Proof → Publish

1.1 Benchmarks by Line of Business (Sales • Rentals • Mods)

• Sales: 1–2 reviews per 10 delivered units; prioritize photo reviews at placement.
• Rentals: 3–5 reviews per 100 active rentals/month; ask at delivery and at pick-up.
• Modifications: 1 review per job; capture before/after and short walkthrough.

1.2 Channels to Prioritize (Google • Facebook • B2B)

Lead with Google for discovery. Mirror to Facebook for local proof. For B2B (GCs, schools, events), collect testimonials/logos for your website in addition to public reviews where their policies allow.

2) Foundation: Links, Profiles & Policy-Safe Practices

2.1 One-Tap Review Links (Short URL, QR, NFC)

• Create a branded short link to your Google review flow.
• Print weatherproof QR on delivery paperwork, magnets, and driver lanyards; add NFC sticker inside the container door.
• Include the link on invoices, dispatch texts, and driver signatures.

2.2 Do’s & Don’ts (No Gating, Clear Consent)

• Ask every customer the same way—no “gating” or screening by satisfaction.
• Invite honest feedback; never tie rewards to star ratings where prohibited.
• Offer a direct service line in the same messages to resolve issues quickly.

3) Field Workflow: Drivers, Yard Crew & Install Teams

3.1 Delivery Script at Drop-Off

Driver script: “We’re set level and doors swing free. I’ll text you a quick link to share how delivery went—photos help neighbors and contractors find us. Okay to send?”

3.2 Pick-Up & Rental Return Moments

When the site is tidy and pickup is on time, ask again: “If everything looked good, a quick review would mean a lot to our crew.”

3.3 Modification/Build-Out Handoff

Installer sends a 15–30s walkthrough video (roll-up door, vents, insulation, electrical) and the review link. Attach 2–3 before/after photos.

4) Automation: SMS/Email Cadence That Converts

4.1 Day 0 • Day 2 • Day 7 Messages

• Day 0 (driver): thank-you + delivery photo + review link.
• Day 2 (dispatcher): quick check-in + link + “anything we can fix?”
• Day 7 (owner/GM): appreciation note + invite to share use-case photo.

4.2 Personalization Tokens & Service Tags

Include name, city/yard, unit type (20’ / 40’ HC), service (sale/rent/mod), and delivery window met. Personalized notes lift taps.

5) Photo/Video Proof Customers Love to Share

• “Doors open/close” clip, pad placement, leveling bubbles, interior condition.
• Mod shots: roll-up door operation, window/vent install, insulation panel seams.
• Use-case photos: jobsite storage, school event booth, retail pop-up kiosk.

6) Response System: Turn Negatives into Neutrals

• Reply within 72 hours. Acknowledge specifics (address, unit type, date).
• Offer remedy (re-level, swap unit, fix hardware) and close the loop publicly.
• Never argue; facts + fast fix win long-term trust.

7) Multi-Yard Logic: Routing Links & Balancing Volume

Use yard-specific review links. Auto-route asks so under-reviewed yards get priority until each hits monthly targets. Tag reviews by ZIP and service type for reporting.

8) Website & GBP Alignment: Widgets, Schema, CTAs

• Embed a “Recent Reviews” widget on the homepage and yard pages.
• Use LocalBusiness/Service schema; include reviewCount/ratingValue where allowed.
• Add “Leave a Review” buttons in invoices, portals, and dispatch emails.

9) KPIs & Dashboards Owners Should Watch

• New reviews by yard/line of business
• Photo-review percentage & average rating
• Time-to-response on reviews
• Calls/clicks from GBP vs. last month
• Map Pack rank shifts in target ZIPs

10) 30-60-90 Day Rollout Plan

Days 1–30 (Foundation)

1. Create branded short links/QR/NFC per yard; print weatherproof cards.
2. Train drivers/dispatch on scripts; enable Day 0/2/7 sequences.
3. Set response templates and escalation rules (re-level, swap, repair).

Days 31–60 (Scale)

1. Launch photo prompts; showcase wins weekly on GBP and Facebook.
2. Add review widgets to site; verify GBP categories (“Container supplier,” “Self-storage facility” if applicable).
3. Introduce a recognition board for crews (not rewards tied to star ratings).

Days 61–90 (Optimize)

1. Shift asks to under-reviewed ZIPs/yards.
2. A/B test SMS copy/time windows (evening often wins).
3. Tighten negative-review turnaround and update FAQs.

11) Troubleshooting: Low Response, Policy Flags, B2B Friction

• Low response: include a delivery photo; shorten message; send in early evening.
• Policy flags: remove incentives tied to ratings; keep requests neutral and universal.
• B2B friction: some firms can’t post public reviews—capture testimonials/logos for your site instead.

12) Conclusion & Next Steps

Executing how to get more reviews for my shipping container companies business is simple: ask at the right moment, attach proof, and follow up politely. Do it every week and watch stars—and sales—compound across your yards.

Launch with Market Wiz AI to automate review requests, route links by yard, and track revenue lift from rising ratings.